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Everything Gym Owner’s Need To Run Outdoor Fitness Classes

January 19, 2022 by Spark Team Leave a Comment

Outdoor Fitness Program – What Exactly Is It?

Restrictions seem to be endless, and with lockdowns and limited capacity for your indoor program, it is safe to say gym owners have been challenged during our current pandemic state. All fitness clubs have to adapt or face the issue of deciding to close altogether. Due to the more lax guidance around outdoor activities, outdoor fitness classes bring an additional revenue stream to enhance or replace more traditional services, and also bring more creative solutions to connect your members.

Outdoor classes can be scheduled during regular business hours to fit your clients’ schedules. Outdoor classes are not a novel business idea, but they have gained popularity during the pandemic. Not only is offering these services good for the maintenance of your club, but new members are looking exactly for this type of activity to regularly add to their workout routine. In this guide, we will talk about the best ideas to add to your repertoire of services and provide a checklist below on best practices to implement.

Top Outdoor Workout Ideas

There is no shortage of ideas to organize an additional service for your business. When looking through this list, think carefully about the workouts that will complement your business. Options will vary on the type of location, and the type of exercise should align and improve your brand recognition to build an exciting class that attracts loyalty in new and current members.

HIIT – High-Intensity Interval Training is top of the list as it has proven to be both effective and affordable. This can be done with or without equipment. Introduce this option as a cardio alternative.

Bootcamps – Specialized workouts that should be tailored to the experience and needs of the class. It is common to run multiple boot camps for beginners, intermediate and advanced members.

Yoga – needs no introduction, Yoga classes can be done anywhere with just a mat. If your club doesn’t offer these services, consider pairing them with a guest instructor to maximize attendance. Read the related blog: Hiring Yoga Teachers – Best Practices

Pilates – similar advantages and logistics to yoga classes, except Pilates, may require more equipment. Compare the philosophies and choose the best one for your gym.

Dance and Zumba – The famous workout known for dancing to high-energy music. This exercise again does not need much equipment, and the music may advertise a great atmosphere to onlookers, which may be a great marketing tool.

Games and Races – a versatile option that may be used as an outdoor class for all ages, as well as a great way to host an outdoor event or launch party

Barre – It’s Inspired by yoga, Pilates, and ballet, – is a great option for those seeking a challenge.

Circuit Training – Can’t decide? Combine more than six exercises. Combine this with some music and high energy, and you’ll have a recipe for success.

Swim Classes – A timeless exercise, swimming has fewer personal PPE restrictions, such as a lack of need for face covering, and may be an extremely attractive option for patrons.

What Should I Do Before Hosting an Outdoor Fitness Class

After you have chosen your ideas, review the following checklist to implement before starting a new class:

Complying With Pandemic Rules – The Checklist

Designate a proper spot for reception

Place markers for physical distancing

Implement the proper PPE installation if any areas are enclosed

Determine the need for face coverings for your patrons as per your local rules

Verify capacity limits, as even outdoor classes may have certain restrictions

Stagger your scheduling and leave time for proper cleaning and organization between your outdoor fitness classes

Provide equipment and sanitization products

Train staff and clients on proper hygiene techniques, such as wiping down equipment and washing hands

Organizing Your Outdoor Class- The Checklist

Choose a location, and check with your local guidelines on its availability

Promote your event to current and new members; advertise to potential members

Create an online social media campaign

If outdoor services are new, look to create a launch party to raise awareness.

Always have a backup plan – weather and locations may be fickle and change at any time.

Schedule your members based on goal, but also their current and goal fitness level.

Coordinate with your staff on the logistics of getting to the new location and proper setup

Install proper member management software. Rather than manually plan the above and taking the risk of overlooking something Spark Membership can do all that for you, starting at 1$

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Successful Fitness Clubs Offer Small Group Training – Here’s How

January 16, 2022 by Spark Team Leave a Comment

SUCCESFUL CLUBS OFFER SMALL GROUP TRAINING

What Exactly Is a Small Group Training

A term that has been gaining extensive popularity, group training, especially in small groups, is an affordable alternative to the traditional one-on-one personal trainer approach. This differs from general larger group exercises such as cycling and yoga boot camps with an instructor. In contrast, small group classes are usually sessions led by more veteran fitness professionals in groups of less than ten people. The most effective when smaller than five. This brings an entirely new approach, as you can take the benefits of group training and combine them with the individual attention that a trainer would give in a solo class. Below are the top 7 benefits of offering these classes:

Top 7 Benefits to Offering Small Group Training

The most successful fitness organizations are those that are both flexible and masters at their craft. Providing a wide array of services for your clients helps your business grow. One method is to offer specialized group training. Not only does it provide more compensation for one trainer’s individual attention, but there is also a group sense of accountability for both success and attendance.

Variety

Clients may be limited to what can be achieved in solo class. They may not enjoy the energy in a high-intensity large cycling setting. For clients that need to experience a better range of motion exercises, such as stretches, bodyweight, and partner exercises, a smaller group may be right for them. Remember that if you are planning to offer these classes with the intention of people partnering up to keep the numbers even.

Affordable

A large majority of members that join on a subscription or contract basis using only the facilities or mandatory classes in your fitness club are not doing so because they know what’s best. They may not be able to justify paying for a more customized plan that only a professional trainer or teacher can offer. With small groups, clients will still receive individual attention and a workout that is tailored to that specific group, making it much more affordable when the cost is split between them.

Motivation

Fitness is a goal that we as humans share with every single person. According to a Forbes study, 78% of new year’s resolutions contain goals regarding self-improvement, including nutrition, weight loss, and dietary habits. This is powerful knowledge, as clients can interact in this setting and motivate each other with their own personal goals, and the reason they are setting them

Support

When thinking about trying out a new service, everyone conducts extensive research, especially on things that are expensive or require an ongoing time commitment. Fitness is one such example. When people are looking to join a fitness club, they do so locally and for long periods of time. This promotes referrals, and people will often attend classes and specialized training together. There will already be a sense of comradery amongst those that know each other, and that bond will pass on to other individuals that join. Over time, the same group learns to adapt and support one another in exercises, overcoming obstacles quicker and seeing progress increase exponentially.

Adherence

You’ve definitely seen it before. Retaining members that lose their passion or will to attend further classes is extremely difficult. No amount of coaxing on price and personal help can win someone over that has already made up their mind. In a group setting, especially one so small where there is no anonymity, there is a personal sense of responsibility and a group sense of accountability. It will be mentioned around the group if someone is training poorly or has lackluster attendance. It will be a lesson so that the person will step up.

Greater focus

Living in a digitized society has its perks; we have information at our fingertips, on command. In solo workouts, it is difficult for others to remove their attention from their phone or music. This creates a habit of exercising autopilot, especially when that person has hit a plateau. In a small-group atmosphere, there is greater attention to the instructor and the exercises due to the person’s fear of being inadequate, or a sense of pride when working harder than the rest.

Results

As mentioned in point number 6, people go on autopilot when their results have plateaued or their workout has become too easy. When that same person is inserted into a small group with an instructor at the helm, the increased energy, focus, accountability, variety, and difficulty will yield better results. This is the culmination of all the above tips, and here is where they reap their fitness goal rewards.

How Do I Program a Small Group Session for My Members

Now that we’ve looked at all the great benefits of this type of training, the natural Segway would be to start planning it. The flexibility accorded with this type of session is that it can be held both online and offline, making it a great addition to your repertoire during our current remote situation. Firstly, get your team together and delegate responsibilities in planning the classes. Further, make sure to announce and advertise your classes, schedule them, and contact your top members. You should also prepare the equipment and figure out a method of delivery such as emails and calls. If this seems logistically difficult, Spark Membership offers fitness member management software that handles everything from scheduling to booking classes to remarketing. Start today at just 1$.

Are you planning to have your own Martial Arts Website? Read the article How to Create A Successful Gym Sales Funnel: Things You Need To Know

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12 Best Ways To Organize Your Next Fitness Event

January 13, 2022 by Spark Team Leave a Comment

Events continue to be an extremely effective way to market your business. Whether it’s online or offline, events give potential, new, and even existing customers a chance to interact with staff, and management and to get a taste of your club’s culture. Choosing the right event can be difficult, as there must be a balance between the showcase of your products and services and creating an engaging atmosphere free of pressure. Below are outlined the 12 best ideas for your next fitness event, and ultimately, how to organize it (stay tuned to the end!).

Competitions or Challenges

This is a unique idea in that it can be extremely versatile both as an event or as a piece of engaging content for your social media or local advertising. You may even have seen your competitors create an engaging challenge or hop on an internet trend. As a more recent example, 75Hard took the internet by storm a few years ago (both as a challenge and a book), and its author has enjoyed a huge increase in success for his business.

Tasting Events/Food Fairs

This remains a classic and still the most popular approach to event marketing, regardless of the industry niche. Popular marketing author and speaker Gary Vaynerchuk is a huge proponent of “give first, ask later”. Humans by nature do not want to be sold, but definitely want to buy. To get around this, people enjoy freebies, such as food and music, with a great atmosphere. Take this to the next level by recognizing opportunities to inform and upsell. For example, if your fitness club also offers nutritional coaching, coordinate food with your vendors to match an ideal diet plan of someone trying to improve their health.

Charity Fundraising Events and Auctions

Any sort of charitable event is a huge opportunity to combine good deeds, generosity, and networking. Not only does this provide a welcome atmosphere for potential clients to meet your team, but it gives them a sense of value. Seeing a local fitness club give back to the community as well as organizing a fun and engaging event will attract the right type of clients. Also, if guests are charitable, it may indicate they have a healthy disposable income and are more likely to engage in your premium services.

Launch Party

Launch parties can combine two different kinds of content: online and offline. It is a great way to hit the ground running and make a memorable entrance into your local space. This can be taken one step forward and filmed into separate segments and posted on social media. Not only will this get more attention, but it will also increase attendance in any online classes or one-on-one sessions.

Read related blog : 12 Launch Party Ideas to Wow Your Guests

Guest Instructor Nights

When booking a guest instructor, they must be either extremely knowledgeable or already have a following (better if both!) Sometimes, this can even be done for free, as it gives the instructor publicity. Make sure to capture the contact information of all new visitors and re-market to them later.

Organize a Marathon

As a fitness club, you must stand out in your space and prove you are an influencer. Not only is a marathon a great way to show off these skills, but marathons are also notorious for requiring a large amount of training. This means that clients, potential and existing alike, may look for coaches or training before the marathon.

| “You should run your first marathon for the right reasons because you’ll never be the same person again. You must want to do it, not do it because your boss did it or your spouse did it.”-Bill Wenmark.

Holiday and Creative Events

During the holiday season, people are often in a very giving mood. Customers will be looking for deals everywhere, including products and services that make their lives better. If you pair this holiday event with a new welcome bonus, such as discounts or merchandise, it is a recipe for success.

Fitness Workshops and Demos

Similar to a marathon, fitness clubs must establish themselves as thought leaders both in their local space and the fitness niche as a whole. Workshops are a great way for you and your personal trainers to lead a class, but also demonstrate what the result could look like if clients were to stick to a healthy plan.

| ¨Most people fail, not because of lack of desire, but, because of lack of commitment.¨ – Vince Lombardi

Member Appreciation

Think about the last time you saw a new client bonus on one of the services you frequent (such as a banking plan). The first thing that comes to mind is “I’ve been loyal for such a long time, where’s MY bonus?” Your existing clients feel this way too. Appreciate them, and appreciate them regularly. Choose the proper cadence, such as member appreciation week, and organize accordingly.

Fitness Club Socials

When clients are comparing the quality of your service, they aren’t just comparing it to other fitness clubs in your local area. They compare it to hotels, clubs, and restaurants. Socials are the prime choice, especially when combined with some food and drink, to have your members engage with one another and your staff in a new and exciting way.

Yoga Events

When people think about “Fitness”, they often associate this term with “Yoga”. Even if your club does not offer this service, pairing a yoga event with a guest instructor night can bring an expert in this field that is looking to build a bigger following. This is a symbiotic relationship, as your club will get more attention and outreach.

Plan an Outdoor Trip

This can be any number of things, but remember that the most effective trips should be tied to your services and products on offer. For example, a great way to get a group of dedicated members together is through a hiking and picnic trip. It reinforces the idea that physical fitness is top of the mind, but brings people together in a group environment.

Organizing a Fitness Event

Now that you’ve read about the best-proven ideas to organize your next event, you may be wondering how to actually plan and organize it. Even the simplest event can be a logistical difficulty, not to mention much more difficult events such as the launch party. The priority is to get the team together and plan. This includes scheduling, vendor relations, invites, posts, brand awareness, and advertising. To make life easier, you could also get the best member management software that does all this for you, starting at just 1$ at Spark Membership.

Enhance your fitness studio’s success and community engagement with insights from our blog, “Maximizing Success as a Studio Owner through Building Strong Fitness Communities.” Simplify studio management and event organization using Spark Membership Software, starting at just $1. Elevate your studio’s potential today!

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7 Best Ways To Retain Your Members With Fitness Marketing

January 10, 2022 by Spark Team Leave a Comment

You did it. A huge relief washes over you. You and your team were successful in adding new members to your fitness club. Quickly a new issue arises, how do I keep them here? Client retention is just as, if not more, important as new client acquisition, and it is a common struggle for business owners to keep their clients coming back for more. To not miss out on the amazing upsell and referral opportunities – let’s check out the 7 best ways to keep them here.

Communication

Fitness marketing, and all marketing first and foremost, is deciding on the best method and platform of communication. The best marketers know where their ideal clients focus their attention, and certainly so for existing members. A common mistake is not asking clients for their best contact information before sign-up. Most people who want to be safe will give email addresses that they never check. Offer more options such as text messaging and weekly newsletters, and ask for the best place to send them.

Easy customer support

Your front desk is the first point of contact for clients. Regardless of whether they are new or returning, your location must be streamlined from welcoming guests and offering a good consistent impression. Furthermore, clients are impressed when questions are answered and inquiries are answered promptly. Ensure your staff is trained to do so and have the proper structure in place to handle this.

Accessible trainer communication

The best upsell and premium business model for fitness institutions continue to be personalized classes and training services. Similar to customer support, trainers and class leaders need to have a proper system in place to schedule their clients which includes flexibility, ease of access, and timely responses. Spark Membership offers a streamlined way to communicate with your clients and staff to effectively manage communication and bookings.

Transparency

Attempting to cover up mistakes or closures has never been a great way to do business. It is always disappointing and frustrating to deliver less than pleasant news to clients, but they will appreciate honesty. Keep your customers and clients updated on services and schedules. More often than not, clients want to do business with an honest brand and will work with you to find a solution.

Create a Referral Program

A hot topic, even Forbes had to way in. In the same way that stores and rideshares offer referral bonuses and loyalty programs, referrals remain the best method of organic marketing. A referral not only has a high trust factor, but the person referring to their friends and family will target the exact ideal client that requires your unique solution. When this is combined with a loyalty program, such as a discount for signing up for a longer-term contract, it creates a low-cost and high-impact way to flourish.

Remarket: Upsell and Win Back Your Clientele

There will never be a better customer base than the one that has already purchased from you or your competitors. The hard part of marketing is finding your target audience and closing. In a study conducted by salesforce, Consumer psychology states that when a client has already purchased and is happy with the service, they are very likely to do so again. Find the common issue with canceled memberships – whether its price, availability of services or other and create an offer to remarket to the contact information on file.

Leverage Content Creation

Although it may seem indirect, owners should keep in mind that creating content is a great way for your client to interact with you on another basis that isn’t transactional. Informational weight loss and nutrition newsletters, for example, are a great way to build trust and a loyal client base.

Have an Online Presence

Further to content creation, having a strong online presence and being available on local searches creates new client opportunities, and reduces the workload on your front-end staff to answer scheduling and service inquiries.

Here are some tips to increase your online presence

Responsive Website

Create a Google My Business Profile

Have a Facebook Page

Leverage Instagram Business Page

Create Fun content on Tiktok

Have a Seamless User Experience

A fledgling business needs to set itself apart. The most common way to employ a client communication method is via personal email and form intake. Clients want to feel they are part of a professional growing business, and things like scheduling, inquiries, and contact should be done professionally. Spark Membership offers a full-service solution to streamline your marketing, retention, communication, and loyalty programs – and these will increase client confidence in you.

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What Makes A Powerful Martial Arts Website?

November 30, 2021 by Spark Team Leave a Comment

Currently speaking, more than six billion websites exist on the world wide web. This number is just a decent estimation; the number of websites on the internet is still growing as we speak. With this, we can say that there are many competitions on the internet with the same niche as ours. Aside from that, we have to take note that every website’s goal is to land on the first page of Google’s search engine results. Having a competitor is already hard, how much more millions, right?

The website of your gym is an essential marketing must-have and an integral part of your business’ success. Having a gym website is one thing, but having a search engine optimized website that sets you apart from your competitors is another. People have certain standards when it comes to good quality websites that business owners often miss. Slow-loading websites, use of poor graphics and images, poor content, and complicated layouts, are just a few of the details that make your website lose traffic.

5 must-haves for your gym website to help you generate more traffic:

Location and contact information

Read one of our blogs: Best Methods To Maximize Your Gym’s Monetization

Your website should have your complete business details. Whether you have a physical address or none, or you have a single gym address or you have multiple locations across the country, you need to include it on your website. Usually, good websites have it on their footer. Consumers search for websites because they need information, so you have to have it displayed where people can easily find it. Aside from your address, important business details include your phone number (personal or business), email address, business description, location, hours of operation, and frequently asked questions.

Reviews and testimonials

Word of mouth is still one of the most effective marketing strategies out there. In this digital era, having reviews and testimonials posted on your website is one of the reasons why consumers easily invest their trust in your brand. When potential client is thinking of registering for the services offered in your gym or purchasing any product that you offer, they want to know if it’s worth it. Maybe they want to take a look into how you treat your clients, or they want to have social proof if your program is effective or not. So you have to make sure that you have reviews and testimonials they can read or watch. Some business owners go the extra mile and invest in good videos showcasing their client’s reviews.

💡Customer testimonials help you establish a wide portfolio of clients who have benefitted from your business. This shows potential clients how diverse and versatile your company can be, and just how you may be able to help meet their unique needs, too. – WHY CUSTOMER TESTIMONIALS ARE IMPORTANT FOR YOUR BUSINESS

Mobile-friendly user experience

The first minute a website visitor spends on your site matters. Usually, when a person has a poor experience in the first few minutes that they are on your website, they skip to another. To avoid this, you have to make sure that your website has a seamless UX. This simply means that the user should effortlessly use your website without giving too much thought to the process. A responsive design is part of the user experience. This means that your website should automatically adjust to the device of the user, and it should be mobile-friendly. To have a good-performing website, you have to consider having the following search bar, navigation bar, social media integration, simple forms, and one-button payments.

High-quality visuals and fresh content

Aside from your website’s design and user experience, fresh and quality content is also important. In addition to that, nobody wants a “dry” visual, so your website should have high-quality visuals that will urge the visitor to stay a little bit longer. Good visuals that are unique and relevant to your content will help you land on a higher rank. Quality and relevant content really are a business website must-have. It should showcase your brand. Your content should help you communicate to your prospective and existing clients. Aside from blogs, you should also try other types of content like videos, infographics, podcasts, animations, etc.

Read related blog : 6 Types of Visual Content You Need to Use in Your Marketing Campaigns

Clear call-to-action

In addition to the features mentioned above, you shouldn’t also forget about having clear calls to action. A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. AS a business website, you have to have a clear goal in mind. What are the next steps that you want your website visitors to do? You have to make that clear in your call to action buttons. Place them strategically on your website. Present potential clients with clear instructions to walk them through your sales funnel. This can be in a form of lead magnets like free ebooks, free trials, discount coupons, or free consultations which they can only claim if they click on your call to action.

| According to Investopedia :
“The CTA can have a direct link to sales and it can suggest that the reader subscribes to a newsletter that contains product updates, for example. To be effective, a CTA should be obvious and should immediately follow the marketing message.”

Key takeaway

Websites come and go. Usually, they go because of poor optimization. If you can’t do it yourself, there are lots of freelancers out there that can effectively do the job for you. You’ll spend a small amount of money, but you can think of it as a capital expenditure that will help you increase your sales and profits in no time. With the continuous rise of competitors on the internet, you need a good gym website to compete with others. Using what you have learned above, you can start optimizing your site now to get new subscribers. Spark Membership offers a full-service solution to streamline your marketing, retention, communication, and loyalty programs – and these will increase client confidence in you.

Tips In Writing Successful Membership Renewal Letter For A Martial Arts School

November 30, 2021 by Spark Team Leave a Comment

One of the most essential components of your marketing revenue and strategy is your membership renewal campaign. That’s why you have to have a good time thinking about what you’ll include in it. No matter how frustrating it can be, writing your membership renewal letter should still stay on top of your to-do list to stay on top of your membership campaign.

As you prepare for this year’s membership renewal campaign, be sure not to send the same message from last year. Content plays a vital role in your association’s membership renewal process. Although not all of the members take the time even to open every email from your dojo, you have to impact anyone who cares enough to read it. Sometimes, because your renewal letters are much more than reminders to pay up, people tend to mark them as spam emails or as junk mail.

Even when you know what you want to convey to members, a blank screen can be daunting when it’s time to compose membership renewal letters most especially for a martial arts school. There’s a lot at stake with these letters — if you struggle to write them, you’re not alone.

With that in mind, here are five suggestions to help improve your membership renewal letter for your martial arts school:

Write a great subject line

Subject lines with 6 to 10 words deliver the highest open rate. This may be in part due to the shorter cutoff point for subject lines that are read on smartphones. See some subject line tips for your member renewal letter and consider these examples:

Your access to all the fun stuff expires in x days

Why popular member name renewed, and why you should too

Discount code inside for first 10 Gold Member renewals

Write a thank-you note

Read the related blog: The Perfect New Member Welcome Letter for Gyms and Martial arts schools

A simple expression of gratitude can go a long way toward driving membership renewals. Thank members for their membership. Acknowledge how long they have been a member and anyways they have volunteered or contributed to your association. You may add this message at the beginning of your membership renewal letter. Remember, you don’t need to keep this long, this isn’t the highlight of your message.

Be persuasive while offering the specifics

Make your members realize the value of your services or products in their day-to-day lives. You can mention the awards that you got through the years, the important milestones that you achieved in your business, and a statistic of the amazing people that you’ve helped so far.

Also, remind members of the benefits they have not yet taken advantage of, and that there’s still time to do so. Reinforce the value of membership by reminding them of the benefits they have taken advantage of, such as event discounts and learning opportunities, and let members know about upcoming events and opportunities they’ll miss out on if they do not renew.

Maximize the use of your CRM

Remember, your membership data is right at your fingertips, and now you can access it in just a few clicks of your mouse if you have a CRM. Using these data, you can personalize renewal letters or even your monthly newsletters.

To maximize its use, you can begin the process by thinking about what sets your members different from each other – for example:

Do you have a number of categories or membership levels? (Basic, Special, Premium, All Access)

Do you organize your list based on membership status? (new member, active member; long-standing member, inactive/ lapsed member, former/returning member)

Do you record engagement data? (e.g., volunteer activity; attendance at events or professional development sessions; involvement in committees or task forces; etc.)

💡 The more you know about your members, the more you can personalize the letter or email to speak directly to them. – Sparks Membership

Don’t forget to be extra extra

In your letter, offer an option for member feedback. It’s especially important to listen to your members, so include a link to a survey that asks them about their pain points. This is a great way to understand your members better and determine what factors might influence their decision to renew.

You should also include a personal signature, and perhaps even a headshot of your executive director or membership manager to close out your emails. This adds a personal touch that can be much more compelling than a “corporate” approach.

Aside from that, don’t forget to include the lapsed members in your campaign. Just because they forgot or decided not to renew previously doesn’t mean they won’t come back.

Try the best membership software. Spark Membership is the number one management software in the martial arts space. Try it now for just $1.

How to Create A Successful Gym Sales Funnel: Things You Need To Know

November 30, 2021 by Spark Team Leave a Comment

Jumping into business right away is a common error that lots of fitness center owners make. However, when it concerns your marketing strategy, developing a gym sales funnel is vital. It builds trust with your prospects– and increases your chances of getting and keeping members.

You can use a sales funnel for any business, but you need to comprehend the important aspects of an efficient one. To start with, all you require is an open mind, some marketing tools, and a little patience. Once you understand the principles, it’s simply a case of executing the strategy.

What Is a Health Club Sales Funnel

A sales funnel is the procedure a prospect goes through on their path to becoming your client. As you’re a physical fitness business owner, the goal of your sales process is to have the possibility to signup as a member at your studio.

Prior to preparing your funnel, among the most essential elements to think about is who you are trying to attract. Limit your target audience and be as specific as possible. Depending upon the type of services or classes you use, you might wish to create a set of member “personas” with a targeted technique for each one.

Read related blog : 5 Tips For Managing The Health Club Prospect Funnel

The Benefits of a Fitness Center Sales Funnel

Boost conversion rates

Among the factors behind a sales funnel is to weed out the people who are mainly on the fence about signing up with are least likely to register. Saving you time. As the further you decrease the funnel, the most likely you are to encounter individuals who are genuinely interested in ending up being long-term members.

Anticipate membership rates

Once you have actually established a typical conversion rate, you can use that percentage to assist anticipate your sales volume. Facts and figures are the basis of online marketing, knowing how your health club is performing can assist you in producing a technique, adjusting to unforeseen obstructions, and setting goals. These statistics will assist you to predict to a specific degree how many members your gym will get over a specific time.

Determine weak spots

The previous two points culminate to assist you to determine weak locations. When prospective clients exit a sales funnel, you can identify the moment they did. Learning the locations which have the highest bounce rate will help you specifically target what’s incorrect, permitting you the chance to reinforce it and improve your general marketing strategy.

Developing a Reliable Gym Sales Funnel

To successfully combine your fitness center with a successful sales conversion funnel, you need to follow the AIDA model– and execute it in the following areas:

Make a terrific website

A recent study revealed that for a minimum of a month, 69% of individuals are looking for a local service online. The competitive nature of the fitness industry suggests you are required to stand out– and first impressions matter. This is the very first direct interaction between your fitness company and your possible client.

Be clear, succinct, and unique. For example, if you have an Instagram advertisement that assures a 10% signup discount rate by the end of the month, ensure that the offer is easy to see as quickly as someone lands on your website. Some quick landing page ideas would be to:

Use videos as they increase conversion rates by 80%.
Request for consumers’ contact info, such as their email and phone number.
Keep written content concise; get directly to it, and present simple navigation so users can click to particular pages to learn more.
Attempt not to transfer inbound traffic directly to transactional pages.

From there, your customers can move on to other parts of your website that focus on elements such as personal training, group classes, and membership strategies. If you require inspiration for your website, have a look at these 18 reliable fitness center website concepts.

Offer value

A key to constructing relationships with your prospects is to engage with them and provide advice that assists them in their daily life. Not everything you share needs to be a specific deal or discount rate.

What valuable content can you offer to prospective members? Think about hosting a blog on your site with topics that potential members may look for. You can then carry out a content method based upon appropriate keywords like “7 Benefits of HIIT That Will Enhance Your Fitness Levels”. This will help prospective members find your website naturally.

Post outcomes and programs

Having pictures and testimonials on your website that show your neighborhood and the favorable effect your studio has on people’s lives is motivating to potential customers. A current research study exposes that 92% of people are most likely to buy after checking out a relied-on evaluation.

Posts can range from simple quotes from gym members or videos that display the health club and its centers. The important thing is to produce special content that people can use to relate to your studio instantly.

Produce a front end offer

While it’s common for lots of health clubs to promote a low-barrier to entry offer- focus more on what sort of value you can provide.

Keys to Making a quality gym FEO:

Deal worth
Ask for dedication

If a prospect is really interested in joining your studio, an incentive offer might persuade them to do it. Deal something that still provides value, but also asks for some dedication on their part.

Rather than offering a complimentary trial, how about something that engages your possibility? Say you charge $30 per class. Instead of one free cup session, let them have their first two classes for $30. They’ll still get a complimentary class, so they will seem like they’re getting worth it. But by incentivizing them to come back to get their complimentary class, they’re more likely to review your studio.

Try the best membership software. Spark Membership is the number one management software in the martial arts space. Try it now for just $1.

4 Features For Every Gym POS You’ll Ever Need

November 30, 2021 by Spark Team Leave a Comment

Not all fitness gyms can get a slice of the $87 billion-dollar pie, that is the global fitness industry. Your ability to capture your share of the “pie” depends entirely on how well you can invite new members, retain members, process payments, and upsell when necessary. One of the most powerful tools in your arsenal to make that happen is your point of sale (POS) system.

The right gym POS system should make it easier to manage memberships, process payments, build rewards programs, and other key functions that will boost your bottom line. Unlike other industries, fitness studios and gyms rarely rely on single purchases as their primary revenue stream, with the exception of individual classes. Since most of your business comes from memberships, your POS system should reflect this reality.

You should be able to handle billing, promotions, rewards programs, scheduling, reservation management, and marketing — all from one central device. With the right POS system, you’ll spend less time on administrative tasks and more time on recruiting and retaining new gym members. Here’s a quick guide on how to choose the right POS for your gym:

Membership management

Membership management is a crucial feature of any gym management software. Bringing in new members and retaining existing ones is the bread and butter of a gym. One of the main reasons to use a management platform is to serve your members better and ensure they keep coming back to your gym and renew their membership when the time comes. Members should be able to access their membership history, book training sessions, and classes, and pay for bookings all through the gym software system.

💡 Membership management software is a specialized solution for centralizing administrative and communication activities of a membership organization. The software creates a digital space where community members can interact with managers and with each other, and where all organizational issues can be solved. – Source : Sam Solutions

Social media and website integration

As you know, social media is a fantastic way to connect with people. Regarding brands, 62% of millennials are more loyal to them if they engage with them via social messaging. Your gym management software needs to be integrated with your social media and website to allow users to pay, book fitness classes, and keep track of their membership. Whether your member is on their phone or a computer, it should be effortless for the user across all channels.

💡 Website social media integration is the process of extending your marketing by redirecting your social media followers to your website and making your social platforms accessible to your target audience and customers via your website. – Source : Captivate Designs

Built-in analytics

Insightful metrics show where you need to make improvements and what you need to focus on. By using reporting, you can double down on key revenue drivers and make informed decisions. Reporting is excellent for providing insights into members as well as your financial landscape. Look at your finances at a glance in a digestible format that’s easy to understand.

Payment-related insights can give you a higher probability of collecting missed or late payments. Track exactly how your members are paying, including payment methods and billing cycles.

Real-time accessibility

Stay in touch with your business with real-time reporting, analysis, and insights. Reports are a powerful tool that you can use to make better business decisions. The right reports will tell you which members are fully engaged and which members might be in danger of leaving. This then allows you to step in and see what changes you need to make to increase member retention.

Key takeaway

There are many facets to running a fitness club; processes, customer care, finances, and equipment maintenance are just some of those. Club owners need to spin a lot of plates at once to make a gym work. And if one glass falls and smashes, it can sometimes spell disaster for the whole show. Yes, fitness club management is tough, but with the right POS, it’s easier. Used to its fullest potential, POS software can simplify all the day-to-day operational running of your fitness club.

6 Ideas To Increase Your Martial Arts Membership

November 30, 2021 by Spark Team Leave a Comment

Finding new students to register in your martial arts school is challenging nowadays. If you want a steady flow of enrollees, it would be helpful for you to have the right marketing strategy. With that being said, aside from the traditional means of marketing your business, you have to be prepared to do it online.

Marketing your martial arts business is vital to growing and surviving as it helps you boost the number of enrollees. Many small-sized and start-up martial arts businesses worry about complicated campaigns and substantial marketing budgets, which might negatively affect their revenue. This statement is somewhat scary because, in some instances, it’s true, especially if you don’t have the right marketing strategy.

Here are some ideas that might be able to help you find leads for your martial arts school:

Decide on your branding

This should be the first step when you think of marketing your business online. Branding is who you are, and marketing is how you raise awareness of who you are. Marketing covers your tactical aims, whereas branding is your strategy. Your branding will set your customer’s expectations. It will make them think and anticipate what they will get, achieve, and feel when they use your products and services.

By having a clear definition of what your business is about, you can then utilize your branding to precede and underlie your marketing efforts. As a start-up, it is essential to clearly define who you are as a brand—before you devise your specific marketing methods, tools, strategies, and tactics.

Read related blog : 9 Steps to Developing a Brand Identity

Establish your social media presence

Of course, the first thing is to have an active social media account. If your business doesn’t have one yet, it’s no wonder why it isn’t attracting anyone. There are lots of social media platforms where you can join and advertise your business for free. But you have to take note that signing up for an account and establishing your social media presence are different things. While the first doesn’t take a real genius to do it, the latter requires the use of experts (if you’re not a social media marketing strategist yourself), that is, if you want fast and quality results.

Read related blog : 15 Tips to Building a Better Social Media Presence

Create a website

It’s undeniable that a business’s online presence, no matter what industry they belong in, can significantly impact their success. In the digital era, some companies still don’t accept that most clients will visit their website before you sign up for a service or make a purchase.

It would be best if you thought of your website as a lead-generating machine. In that sense, you have to ensure that your target audience is clearly defined, your services are clearly stated, and your website represents what your business is all about to avoid misconceptions. There are many free web hostings out there, but if you want to step up your game, you can hire professionals to do it for you.

💡 Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business. Source : Google

Blog about your expertise

Since you already have a website, the next thing to do is to fill it with content. Using a blog, you will be communicating to existing students and prospective students. Use it to write about engaging topics that belong to your niche. With the right keywords and the appropriate combination of SEO techniques and you’ll be able to find yourself on the first page of every search engine you know.

Search engines like Bing, Yahoo, and Google scrape the web for the best answers to the items people input in search bars. When you post articles and write-ups related to your area of expertise, you establish a reputation with search engines. As you add more articles, your website will be one of the results shown to people in search engines who are searching for topics related to your niche. So you have to make sure that you publish fresh, original, and engaging content regularly.

💡 Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth. – Source : Hubspot

Set google my business

Google My Business is one of the must-haves for any business marketing strategy if you want to generate local leads that will translate into revenue. Whether you have a physical location or none, your Google My Business listing may be the first impression for individuals in your local community who are in search of local martial arts dojos. These listings usually combine map and search results. They often contain essential information like your phone number, business hours, busy hours, website, and most importantly, a star rating and reviews that people have written about your business.

Setting up Google My Business is free. The complicated part starts when you optimize your account to make it more attractive to your audience. But of course, you can find almost anything on the internet, so with a suitable video tutorial, I’m sure you’ll be able to optimize your account in no time.

💡 Your Google My Business listing shows searchers where and how to visit your business. A Google Business Profile also improves your local SEO. In particular, a listing for a local business is more likely to appear when people search for a nearby business using Google Maps. – Source : Hootsuite

Plan referral packages

Referrals are a good source of good lead conversions. Because referrals often turn into sales at a higher rate than other leads, they are essential to your martial arts marketing plan. Aim to create a culture of referrals in your school that results in an ongoing stream of new students. As a policy, offer an incentive—for example, a $50 gift card—to members who refer a new student to a six-month program (or another long-term contract).

Introduce your referral program with a marketing campaign that includes email, social media, and printed flyers. Continue to market the program periodically. Remember to always thank referrers with a sincere note and to deliver their prize promptly.

💡 Customer referrals are highly valuable because they don’t cost much — if anything — to acquire. The exact value of a referral varies across different businesses, but it’s roughly the lifetime value (LTV) of a customer, plus the cost of customer acquisition (CAC), which you can then use to acquire additional customers. – Source : Hubspot

Try the best membership software. Spark Membership is the number one management software in the martial arts space.

Try it now for just $1

5 Proven Ways To Increase Gym Membership Sales

November 29, 2021 by Spark Team Leave a Comment

There are lots of ways to increase membership sales. However, only a few of them produce prompt results. If you’re stressed over missing this month’s sales target or are required to increase your enrollees fast, this post is for you.

Here are some tested and proven approaches that will guarantee an improvement in your gym membership sales this month.

Time-limited promotion

Running a promotion is the best technique for companies that desire fast sales. This is because it works– you’ll see an immediate boost in earnings which can aid you to hit short-term targets.

The drawback is that the bump is short-term so this isn’t a long-term option to enhance your income. However, running time-limited promotions is a fast and easy method to offer even more subscriptions so it’s worth taking into consideration.

The secret to an effective gym promotion is to have an engaging offer as well as a clear due date. The time limit is what creates excitement and urgency that drives people to instantly subscribe and register (rather than thinking twice). Consumers don’t intend to miss out so they’ll act before the promo ends.

Several fitness clubs offer cash discounts as a gimmick for their time-limited events, however, offering this kind of promo can eat into your revenue. A more effective choice is to offer a freebie, it can be an extra product or service offered by your gym. For example, you can offer free consultations, one-one-coaching sessions, and nutritional and fitness programs to anyone that joins this month.

Read related blog about : 10 Examples of Limited-Time Offers (& How to Promote Them) to Boost Sales Fast

Promote your gym’s offer with paid advertising

One more way to raise gym membership sales is to produce even more leads. An increase in the number of inquiries about your business will sooner or later convert into sales if done the right way. Google Ads is one of the most reliable and effective methods to get leads that will eventually turn into sales. You can target local people within 15 mins of your gym’s location who are looking for gyms that will help them train to become fit. This means you get fantastic high-quality leads given that they’re currently seeking what you provide.

The key to making pay-per-click advertising work is having a smooth lead capture process. If you have a website, you have to have a call-to-action button that will attract and intrigue visitors to sign up or register for your service. You’ll be shocked at the number of individuals who prefer the ease of internet booking as compared to booking over a phone call. It’s likewise essential to have a follow-up procedure for transforming inquiries right into sales. If you’re not certain that your membership sales group can convert leads, then spend some time educating them. This will certainly guarantee you’re not investing money on leads that are lost.

Read related blog : Fitness Marketing: 10 Ideas to Creatively Market Your Gym to Get New Members & Keep Current Members Happy

Upsell additional to enhance earnings

Aside from gym services, you can offer other fitness-related products that will drive your business more income. The concept of having this promotional is not just to concentrate on marketing more health club subscriptions, but to bring you a steady source of income even after your client has subscribed or enrolled in your program.

It’s also about enhancing the cash created per consumer as opposed to the number of customers that you will have. This will certainly increase both sales profits as well as productivity so it’s worth trying. Consider which added products or services would certainly serve a brand-new joiner. It may be a block of personal training sessions, healthy consuming workshops, or access to a running train.

Optimize your gym’s website

Read the related blog: Increase Your Brand Awareness With Gym SEO

Your website is a very effective marketing tool once optimized. A more effective website can increase revenue for your business through new sales or leads, and reduce costs, through better conversion rates on existing marketing spending, or by reducing customer support needs through better information and clarity for visitors with questions. So you can think of a website that’s not optimized as a bucket of water with holes in it.

Improving your website will help you get more leads that will soon convert into sales. To do this, you have to make sure that your website is user-friendly and mobile-responsive as the majority of users use their phones. Second, you have to ensure that you have engaging and compelling contents that will attract people to stay, read more, and eventually subscribe to your services. You can do this by strategizing for a compelling offer that’s hard to resist. And once you have it, you have to make sure that you have a call to action that draws everyone to click it. Third, you have to keep your website as informative as ever. Complete your business details. You can even create a landing page that contains all the essential details like your gym address, phone number, website, email, subscription and pricing, and easy-to-navigate signup forms.

Read related blog : 3 Simple Ways To Optimize Your Gym Website

Use social media to build brand awareness

Social media is not just Facebook. There are lots of social media channels out there that can target the audience that you want to have for your business. You can use YouTube, Instagram, TikTok, or any other popular social media sites to advertise your business for free, so you should not underestimate it. Sharing unique, entertaining, and engaging content regularly across all social media sites will definitely help you increase sales. You have to make everyone become aware of your brand by continuously publishing posts and interacting in online communities that belong in the health and fitness niche.

Of course, nothing is magical. It won’t bring in instant leads, but you will be able to establish a positive reputation and eventually build a brand that people want to follow and support. A brand with a great reputation doesn’t turn off!

Aim to provide value with workout and fitness tips, new classes and updates, gym equipment tutorials, motivation for fitness goals, shouting out to the members, and building your online community with useful and personal content.

Read related blog : 31 Practical Ways to Increase Brand Awareness With Social Media

Try the best membership software. Spark Membership is the number one management software in the martial arts space. Try it now for just $1.

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