15 Fitness Content Ideas for Gym and Personal Trainers

Got a fitness brand? Then, it is a mandate that you need high-quality content to support your brand, attract and retain clients. But coming up with new ideas for fitness content can be tough but not impossible. 

This article will help you get a clear understanding of how to create fitness content that will connect with your audience. Plus, 15 great fitness content ideas to get you started.

What should I post on a fitness page?

This is a question that boggles the mind of most gym and personal trainers. And it’s not an easy one to answer because fitness trends are always changing. 

To help you plan your content strategy, here are 15 fitness content ideas that will help you engage your audience and grow your business:

  1. Share your story: People want to know who you are and what drives you. Share your journey as a gym owner or trainer, and let people know why you do what you do.

  2. Offer tips and advice: Whether it’s tips for working out more effectively or nutrition advice, your audience will appreciate your expertise.

  3. Share client success stories:  Showing off your happy clients is a great way to attract new business.

  4. Post-workout videos: Videos are a great way to engage your audience and show off your skills as a trainer.

  5. Share healthy recipes: Help your clients eat healthy with some delicious and nutritious recipes.

  6. Offer discounts and coupons: Everyone loves a good deal, so be sure to offer discounts and coupons to your followers from time to time.

  7. Host a contest: Hosting a contest is a great way to engage your audience and promote your brand. You can also talk about gym challenges like in this article online and encourage your followers to try it.

  8. Share fitness articles: If you come across an article that you think would be of interest to your audience, share it!

  9. Post before-and-after photos: Showing the progress of your clients is a great way to inspire others to start their own fitness journey.

  10. Offer freebies: People love freebies that provide some value. Give people the taste of what you offer to make them come back. A free workout guide or a healthy eating plan can be a great option.

  11. Collaborate with other brands: Teaming up with other businesses in the fitness industry is a great way to cross-promote and reach new audiences.

  12. Do a Q&A: A Q&A is a great way to engage your audience and give them the chance to learn more about you and your business.

  13. Share industry news: Keeping your followers up-to-date on the latest fitness industry news is a great way to show that you’re an authority in your field.

  14. Post inspiring quotes: Inspirational quotes are always popular on social media, so be sure to share some from time to time.

  15. Show off your personality: Don’t be afraid to show off your personality! Your followers will love to see the real you.

By following these tips, you can create content that will engage your audience and help grow your business.

How do you create fitness content?

Creating not just fitness, but also any other content that is relevant and paves the way to attract an audience is not a random process. It needs to be well thought out and a systematic approach for the same. Here are a few tips to help you create fitness content.

Know your audience

The first step to creating any content is understanding who your audience is. Ask yourself the questions:

  • Which age group would they be in?
  • What are their interests? 
  • What do they want to see from you? 

When you know your audience, it will be easier to create content that appeals to them.

Create a USP

Once you know who your target audience is, it’s time to create a unique selling proposition (USP). Ask yourself:

  • What can you offer that no one else can? 
  • Do you have any unique skills or experience? 
  • What makes your gym or training program different from others? 

By creating a USP, you’ll be able to produce content that will make you stand out from the rest.

Find your voice

Now it’s time to find your voice. This is what will make your content truly yours. Are you funny or serious? Do you like to use puns or stay away from them? What tone do you want to set with your content? 

Your voice should be consistent across all of your channels, so make sure you find one that you’re comfortable with.

Plan your content

Once you know your audience, USP, and voice, it’s time to start planning your content. This is where a content calendar can be used. A content calendar is a tool that helps you plan and publish your content in an organized way. 

By having a content calendar, you’ll be able to ensure that your content is consistent and on-brand. Plus, it will make the content creation process a lot easier and less stressful.

Focus on Search Engine Optimisation (SEO)

If you want your content to be seen by as many people as possible, you need to focus on SEO. This is the process of optimizing your content for the search engines. 

Some basic SEO tips include using relevant keywords, making sure your website is mobile-friendly and load times are fast, and creating high-quality content.

Create valuable blog posts

Blog posts are the best way to attract your target audience who are searching for things related to your offer. It is also an important part of search engine optimization. But, in order for them to be successful, they need to be high quality and offer value to the reader. 

When creating blog posts, make sure to include relevant keywords, use proper grammar and punctuation, and format your post in an easy-to-read way.

Utilize social media

Social media is a powerful tool that can help you reach a larger audience. When using social media, make sure to post interesting and engaging content, use relevant hashtags, and tag other users when appropriate.

Get leads through opt-ins

Opt-ins are a great way to grow your email list and generate leads. An opt-in is when a reader provides their email address in exchange for something, such as a free e-book or access to exclusive content. 

To create an opt-in, you’ll need to create some sort of lead magnets, such as an e-book or checklist. Once you have your lead magnet, you can then create a landing page where readers can sign up for it. You can use spark membership to get the best out of the emails by using its email automation feature.

Set up Google my Business

Being a fitness brand, it is essential that you have a presence on Google My Business. This is a free listings service provided by Google that allows businesses to manage their online information, such as their hours, website, and contact information. This will make sure you will show up in local search results. 

Consistency is the key 

The last tip is to be consistent with your content. This means posting on a regular basis and sticking to your niche. If you can do this, you’ll be well on your way to building a successful fitness brand. 

Creating fitness content is not as difficult as it may seem. With these fitness content ideas along with some effective digital marketing ideas, you can easily create content that will engage your audience and help grow your business.

Increase Your Brand Awareness With Gym SEO

If you’ve ever wondered how certain articles and businesses come up when you search for their keywords on a search engine, this is due to SEO. Search Engine Optimization or SEO for short is a method of identifying algorithmic patterns for how businesses are ranked. Originally, this was figured out by a few marketers, but search engines caught on and continue to change their algorithm every 6 months. Now, SEO is more about how to properly build authority and authenticity for your site so that you may get more hits on your business website and ultimately increase your sales. Let’s take a look at how proper SEO can help your gym.

What is gym SEO, and how does it help my gym

It is common for a certain niche to adopt certain keywords to remain competitive in the digital space. Originally, short keywords were available for ranking because of very low internet traffic. In the past few years, long-term keywords have increased popularity as they are much easier to rank. Simply speaking, trying to get search engines to link your site with the word “gym” or “fitness” is next to impossible as a small or medium-sized business. Be careful, as “keyword stuffing” is extremely harmful to the authenticity of your posts, and the algorithm will penalize you.

SEO doesn’t just contain keywords but also has to do with the credibility and popularity of your site. Because search engines can’t differentiate between good and bad information, they adopt the model that humans use: social proof. How does an engine determine social proof? Having many reputable sites link to your content, and vice-versa is a popular and common way to build authority, and this is one aspect of the algorithm that doesn’t seem to change.

Steps for successful SEO

  • Determine Your List of Keywords – This is where you need to think outside the box. Certain services can provide these features, but it is important to start by yourself to gain an understanding of what this means. Google Trends, for example, demonstrates the popularity of every keyword you input. Take a look at the front page for your chosen keyword and determine if you can compete for it. The general rule of thumb is to think of very good long-tailed keywords that fit your niche. Ranking for “gym” is near impossible and expensive, but “Online Kick-Boxing Classes For Postpartum Women” will generally have much less competition.
  • Setup GMB (Google My Business) – It may be common sense that Google is the number one search engine. It even has its own noun and verb. If you aren’t convinced Google accounts for over 92% of the search engine market share, Type in Google my business on Google to be redirected to your local Google business directory and set up a free account. This is paramount for ranking on Google search but also lets you populate your contact information and services, and most importantly, lets people leave reviews.

  • Post-Engaging Content – Have you noticed how nearly every successful website has a blog? Blogs remain the number one way to post informative and engaging content. Combine this with your social media, and your SEO will skyrocket. Remember to write with a natural flow and keep the content engaging, informative, and helpful, as trying to over-optimize for on-page SEO may destroy your authority and make for a very poor read.

  • Build Or Revise Your Website – For your SEO to flourish, you will need a website. A website acts as a piece of real estate on the internet that is your own and is used to showcase your business and its authority. Post helpful blogs, build links, optimize your keywords, and post engaging content. Websites also let you add meta tags, which are those gray descriptions that appear below a link on Google. You may not have noticed them, but they help a lot with the search intent of your ideal client.

  • It’s All About Links – Earlier we talked about social proof. Linking is a great equalizer, as it helps competitors and complementary products help each other. When you are a new market entrant, you can only link between your posts and link out to other articles. As you gain popularity, contact other blogs, influencers, and guests to have them add a link to your site, and vice versa. This will help to build authority and collaboration, bringing both businesses revenue symbiotically.

In summary…

SEO is a great tool in addition to your marketing efforts to help with your visibility on search engines. The difficulty lies in getting this right, as anyone can start a website and start ranking for keywords. Some professionals offer these services. However, the good ones are expensive and hard to differentiate from the rest that will use auto generators to build unprofessional, fake, or spam links.

Having a great social media presence, creating referral programs, offering trials, sending exclusive offers, remarketing, and staying in constant contact with new and current members are still the most consistent and cost-effective methods. Spark Membership is the #1 full-service gym management software and can help you do all this and more, starting at just $1.

6 Ideas To Increase Your Martial Arts Membership

Finding new students to register in your martial arts school is challenging nowadays. If you want a steady flow of enrollees, it would be helpful for you to have the right marketing strategy. With that being said, aside from the traditional means of marketing your business, you have to be prepared to do it online.

Marketing your martial arts business is vital to growing and surviving as it helps you boost the number of enrollees. Many small-sized and start-up martial arts businesses worry about complicated campaigns and substantial marketing budgets, which might negatively affect their revenue. This statement is somewhat scary because, in some instances, it’s true, especially if you don’t have the right marketing strategy.

Here are some ideas that might be able to help you find leads for your martial arts school:

  1. Decide on your branding

This should be the first step when you think of marketing your business online. Branding is who you are, and marketing is how you raise awareness of who you are. Marketing covers your tactical aims, whereas branding is your strategy. Your branding will set your customer’s expectations. It will make them think and anticipate what they will get, achieve, and feel when they use your products and services.

By having a clear definition of what your business is about, you can then utilize your branding to precede and underlie your marketing efforts. As a start-up, it is essential to clearly define who you are as a brand—before you devise your specific marketing methods, tools, strategies, and tactics.

Read related blog : 9 Steps to Developing a Brand Identity

  1. Establish your social media presence

Of course, the first thing is to have an active social media account. If your business doesn’t have one yet, it’s no wonder why it isn’t attracting anyone. There are lots of social media platforms where you can join and advertise your business for free. But you have to take note that signing up for an account and establishing your social media presence are different things. While the first doesn’t take a real genius to do it, the latter requires the use of experts (if you’re not a social media marketing strategist yourself), that is, if you want fast and quality results.

Read related blog : 15 Tips to Building a Better Social Media Presence

  1. Create a website

It’s undeniable that a business’s online presence, no matter what industry they belong in, can significantly impact their success. In the digital era, some companies still don’t accept that most clients will visit their website before you sign up for a service or make a purchase.

It would be best if you thought of your website as a lead-generating machine. In that sense, you have to ensure that your target audience is clearly defined, your services are clearly stated, and your website represents what your business is all about to avoid misconceptions. There are many free web hostings out there, but if you want to step up your game, you can hire professionals to do it for you.

💡 Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business. Source : Google

  1. Blog about your expertise

Since you already have a website, the next thing to do is to fill it with content. Using a blog, you will be communicating to existing students and prospective students. Use it to write about engaging topics that belong to your niche. With the right keywords and the appropriate combination of SEO techniques and you’ll be able to find yourself on the first page of every search engine you know.

Search engines like Bing, Yahoo, and Google scrape the web for the best answers to the items people input in search bars. When you post articles and write-ups related to your area of expertise, you establish a reputation with search engines. As you add more articles, your website will be one of the results shown to people in search engines who are searching for topics related to your niche. So you have to make sure that you publish fresh, original, and engaging content regularly.

💡 Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth.Source : Hubspot

  1. Set google my business

Google My Business is one of the must-haves for any business marketing strategy if you want to generate local leads that will translate into revenue. Whether you have a physical location or none, your Google My Business listing may be the first impression for individuals in your local community who are in search of local martial arts dojos. These listings usually combine map and search results. They often contain essential information like your phone number, business hours, busy hours, website, and most importantly, a star rating and reviews that people have written about your business.

Setting up Google My Business is free. The complicated part starts when you optimize your account to make it more attractive to your audience. But of course, you can find almost anything on the internet, so with a suitable video tutorial, I’m sure you’ll be able to optimize your account in no time.

💡 Your Google My Business listing shows searchers where and how to visit your business. A Google Business Profile also improves your local SEO. In particular, a listing for a local business is more likely to appear when people search for a nearby business using Google Maps.Source : Hootsuite

  1. Plan referral packages

Referrals are a good source of good lead conversions. Because referrals often turn into sales at a higher rate than other leads, they are essential to your martial arts marketing plan. Aim to create a culture of referrals in your school that results in an ongoing stream of new students. As a policy, offer an incentive—for example, a $50 gift card—to members who refer a new student to a six-month program (or another long-term contract).

Introduce your referral program with a marketing campaign that includes email, social media, and printed flyers. Continue to market the program periodically. Remember to always thank referrers with a sincere note and to deliver their prize promptly.

💡 Customer referrals are highly valuable because they don’t cost much — if anything — to acquire. The exact value of a referral varies across different businesses, but it’s roughly the lifetime value (LTV) of a customer, plus the cost of customer acquisition (CAC), which you can then use to acquire additional customers.Source : Hubspot

Try the best membership software. Spark Membership is the number one management software in the martial arts space. Try it now for just $1.