3 Tips On Leveling Up Your School

3 Tips On Leveling Up Your School

Leveling up your martial arts school doesn’t really have to be hard, you just need to optimize and make sure that every aspect of your business accommodates the leads and the customers. 

Here’s the first part of how you can level up your school: 

  1. Aesthetics

The number one thing you noticed when you walk into a martial arts school is the smell. Always make sure to make your school a nice place to be. Make sure that when someone comes into your school, their subconscious minds say that your school is clean, it smells good and the ambiance is bright.

Imagine a person walking into your school and what they first notice is the smell of foot, or sweat it will automatically register in the subconscious mind negatively. 

Even though you are really accommodating to their needs but they’ll still not feel right about their experience because of the ambiance of your school.

This is our tip for you, invite a friend that has never been to your school then ask them to your site’s smell and sound.

  1. Digital Marketing

The marketing games have been extremely challenging. In this era, it’s important to connect with potential customers on the world wide web.

  1. Automated marketing

To make your school successful, you need to do the following: Generate leads, make them an offer, set them an appointment, and have them show up, enroll, attend classes, then upgrade or renew the membership then we’ll get referrals — all of these can be automated. 

This is a necessity especially when people opt-in to your website you would never want the relationship to end. 

Are you struggling with how to market and grow your martial arts school? 

Download this FREE martial arts marketing guide to help you fully book with students. 

Read one of our blogs: How To Open A Dance Studio?

Try Spark Membership which offers all-in-one software that can be accessed from the convenience of your smartphone, all for just $1.

Create A Belief System In Your School

Create A Belief System In Your School

During the pandemic, 40% of our school industry shakes out. 

And if you have survived and your school is still open it means your market share shoots up. 

Our market share is expanding, that’s why our industry is thriving right now. 

We have the opportunity to tremendously expand our industry into our community and create value.

Martial arts is such a passionate industry – we change lives and impact our people.

In the martial arts industry, it’s all about culture – it will either make or break you. 

We have to instill that kicking and punching are there for a greater cause and you have to create a culture in your school that it is there to change lives. 

That your school is in a self-improvement industry. 

to start a developing belief system for school in martial arts, treat your school as a sanctuary to empower people. 

in developing belief system for school, You must show that you are a leader in your school, your staffs are your leaders and your role is to create an impact on your community. 

Read one of our blogs: What is Gym Lead Generation, And How Does It Work?

Try Spark Membership which offers all-in-one software that can be accessed from the convenience of your smartphone, all for just $1.

What Do Leaders Do in Times of Crisis?

What Do Leaders Do in Times of Crisis?

Some people when a crisis happens will freeze and don’t move. If there’s danger, their brain can’t comprehend it, so they do nothing and allow the crisis to overcome them with fear.

Here’s my question to you, what do the leaders do, do we become victims? I don’t think so.

As a leader, we need to stand up. And you as a martial arts instructor, have been trained to be a leader and an instructor all of your life. Be the leader who directs the people who are fearful, what we can do is to take our minds off the fear and victimhood then turn our brains and our emotions and actions towards victory. 

We provide training to our students without putting them in danger.

We provide guidance to students who feel lost and confused.

When people are afraid, they need leadership and people that are going to help them.

The energy of the people being fearful and aggressive can make your muscles tense and as martial arts instructors, we help them stay relaxed under the most stressful conditions. 

As a leader, we serve with great honor, discipline, and dedication to take risks for the survival of others. 

Read one of our blogs: Best Tips On Running Self-Defense Schools

If you want to grow the members of your gym, spark membership offers you a great way to do it by helping you manage and run the gym better.

The Most Uncomfortable Thing to Do as a School Owner

The Most Uncomfortable Thing to Do as a School Owner

Most of us started building our own school because of the impact that the martial arts have on us and it is something that we want to share with the world. 

So opening a school is not just a business, but also a passion. And when we are passionate about something, money is the last equation. 

I hope all of you realize that we can be passionate and also live the lifestyle of our dreams in martial arts. Our industry is thriving. 

It is our nature as human beings that if we do something brand new or do something out of our comfort zone can be challenging. 

You have the right to be compensated in return for teaching them the impact and benefits of martial arts, and the way how it impacted you as a school owner. 

You can’t put a price tag on confidence, focus and discipline therefore don’t be afraid to ask about the tuition, and don’t be afraid to ask them to pay in full.

This is an investment for the students because the return is greater than the monetary value. 

That is one thing you got to start understanding and get comfortable with asking for large amounts of money from your students. 

Read one of our blogs: How Much Do Choreographers Charge – Hiring Guide

If you want to grow the members of your gym, spark membership offers you a great way to do it by helping you manage and run the gym better.

A Reminder You Should Keep In Mind As A Martial Arts Leader

A Reminder You Should Keep In Mind As A Martial Arts Leader

A powerful reminder that you need to keep in mind as a martial arts leader.

This reminder is constantly being in the mindset and the awareness of ‘WHY’.

The why of people around you and your school.

The why is a powerful motivation for people to take action and the most important ‘why’ that you need to stay focused on is pain.

Every single one of your students has a reason why they are coming to your academy. 

The more you understand their pain and why, the better your job is serving them.

If you can go to their parents, you will know the deeper and find out their core detailed reason for what their children are experiencing.

If you constantly serving your students why you are the solution to the pain that they are experiencing, you will make a huge difference in their lives as a martial arts leader, that should be the main purpose of your academy. 

Therefore, I employ all of you to stay in that mindset – that you are there to serve and help them overcome the pain they are experiencing and that you are the solution that can empower them.

This is the sole purpose of a martial artist – you want to help your community in this way. 

As a Leader, You must Have a purpose-driven culture allows you to have a destination

Culture Is Having a Purpose-Driven Martial Arts Academy

I also want to remind you that you’re in the business of self-improvement and you’re using martial arts as a tool to instill the values. 

In order to do that, you need to stay in alignment with the pains they are experiencing and your academy is the solution. 

If you want to grow the members of your gym, spark membership offers you a great way to do it by helping you manage and run the gym better.

When A Parent Says My Child Doesn’t Want To Do It Anymore

When A Parent Says My Child Doesn’t Want To Do It Anymore

“My child longer doesn’t want to do martial arts anymore.”

And for a lot of martial arts school owners, this is like an uppercut and would be asking “why”.

I encourage you to feel excited when that happens and tell the parents…

“I’m so happy that you are here and most importantly I’m happier and excited that your child wants to quit.”

With that, the parents will give you a baffled reaction.

Then tell them this.

“Let me ask you a question, do you remember when you walk into our school and took a tour and you saw that big writing in the mirror we are a blackbelt school and your goal is to become a black belt. After the introduction, we shared our philosophy of the school and we mentioned in the beginning that the student will be evaluated in a short program to see if the student has what it takes to become a black belt apprentice and we asked your child about the importance of that commitment and the promise they have made for themselves.”

Explain to the parents that they’ll have a tremendous opportunity to really teach their child the importance of overcoming adversity and teach them to persevere, not quit, and stay forward. 

We have the opportunity to teach them that or just let them quit and think about what is in their best interest, but encourage the parents to not force them to do something they do not enjoy, but convince them if it’s in their best interest.

Tell the parents that when their child says that they want this, the next thing as a parent is to enforce what that means, the responsibility and the work that comes with it, and one day your children will look back one day and say thank you for not letting them quit.

That is one of the most important values that you will teach your child and we are your third-party allies to do this. 

Read one of our blogs: How To Open A Dance Studio?

If you want to grow the members of your gym, spark membership offers you a great way to do it by helping you manage and run the gym better.

Top Martial Arts School Owners David Max Share How He Uses Spark

Top Martial Arts School Owners David Max Share How He Uses Spark

Meet David Max; he has been successful in the martial arts school business and teaching martial arts. He is also dedicated to teaching dads and husbands to become better men so they can lead their families better, which led him to create a free Facebook group for men. 

David shared his gratitude towards the founder, Master Cheong Park, and Master Ron Sell for giving so much free value.

One of the key ingredients towards his success is to always be reminded of their core values of why they opened Metro Jiu-Jitsu and why they exist. 

David’s Martial arts school has a high number of quality students with high-quality programs because of their passion for bringing impact to the community.

The role of SPARK Membership towards the success of their school. Automation has given them the ease that they don’t need to chase down people for their payments and the most important part is that they can still spend time with their family. For him, the automation features are obnoxiously powerful. 

However, he emphasized that not everything should be automated. As a school owner, it’s still important to establish a relationship with your students and even those who decided not to continue with the program. 

His advice to school owners is that it’s worth your time to spend 10 hours or more learning the system and understanding how it works because then you’ll discover how powerful it can be for the business side of your school and will help you save more time. 

David shared the specific keys they pay attention to SPARK Membership on a day-to-day basis: the reviews from the student’s previous classes lead trial maximizer has also been helpful for them. He can also get a glance in the dashboard at how many cancellations they get, how much revenue they get in every month that will give help them brainstorm on how to improve and make it better. 

He also commends the support team of SPARK for how responsive, helpful and personable they are and for doing the follow-up to ensure that the problem has been solved. 

Do you want to explore more features of what SPARK Membership software offers? 

Read one of our blogs: How Many Members Does A Gym Need To Be Successful

If you want to grow the members of your gym, spark membership offers you a great way to do it by helping you manage and run the gym better.

How Robert Butturini Enrolled Over 100 Members in March

How Robert Butturini Enrolled Over 100 Members in March

Martial arts have transformed many people: kids not being bullied anymore, kids that were full of themselves and were disrespectful became humble and respectful, and adults that are stressed walked out of the studio being fit and distressed.

I want you to meet Robert Butturini, based in Tennessee. He was able to enroll 100 new members in his martial arts school just for a single month. He shared that he can double his income ever since he joined Spark Membership. 

He shared in his interview with Master Ron Sell that he honored his success with his staff. 

Just like any other martial arts school they also after school camps membership, summer camps are one of the biggest contributions that brought this increase in numbers, with these programs saved him and his staff from the pandemic.

COVID-19 didn’t stop him from thriving in his business, as a matter of fact, he added new programs. He did multiple things and revenue streams to reach this number. 

Even prior to COVID, they were heavily involved in the community especially sponsoring schools just to bring in students. 

One of the things that are really instrumental towards his success and the massive result is the mindset shift – getting involved and getting back to the community and just by coming from a place of wanting to help.

Being a giver first and your efforts will multiply – doing it for the right reason and having a good product is going to sell itself without the paid marketing efforts. 

Robert also shared what a good martial arts product would look like. For him, it’s about his instructors who treat the students well and care for them – the way his instructor nurtures their students are reflected in their teaching—additionally, the cleanliness of the facility and the staff.

Lastly, he shared how SPARK Membership helps his business thrive by helping him and his staff save many hours by generating all of the invoices and putting them all together. What he also loves about SPARK is that it’s constantly evolving. The software is easy enough for the staff to navigate in day-to-day operations. Especially on holiday, they don’t need to worry about working on a lot in the backend because SPARK automates and does it for them. 

I hope Robert’s story gives us the awareness to elevate our own mindset, and if you have no extra time to do the work, want to have more time with your family, want to organize your business, and want everything to be easy – that’s what SPARK software is for. 

Read one of our blogs: 20 Yoga Challenges You Can Run in Your Studio

If you want to grow the members of your gym, spark membership offers you a great way to do it by helping you manage and run the gym better.

Martial Arts As A Career

Martial Arts As A Career

Career day is a great opportunity and shows them what true martial arts teachers are all about.

Often, the school systems think that martial arts are violent and it’s going to wild things up, but in the past, it had been the way. 

Three goals in mind when walking into school talks

  1. We want the teacher to fall in love with my presentation

Going to talk about respect, focus, discipline, and setting goals. We also want to create a bridge that explains how kids can use focus, respect, confidence, and discipline in school. The intention is to paint a picture to the faculty members we care about students. 

  1. Make your student a hero for all of the kids

We want the teacher and student to realize how exceptional your student is. Treating them as a VIP and that they are super special. . It’s going to build their confidence and make them bully-proof.

  1. By the end of the school talk, ask the teacher how did he/she like the presentation

Ask them if it’s good if the kids benefit from it. And ask them if do they know another classroom that would love to invite us and would love our message. 

This is a great opportunity to change lives for kids and make an impact on them by your articulating the benefits they will get when they do martial arts.

Read one of our blogs: How to Start a Fitness Brand

If you want to grow the members of your gym, spark membership offers you a great way to do it by helping you manage and run the gym better.

Trend That Our Industry Needs to Be Aware Of

Trend That Our Industry Needs to Be Aware Of

The power of influence that our industry has in our community. I’ve been privileged as a leader to keep an eye out of the box by creating a new development that will impact our industry.

Who we are and what we are on a daily basis is easily overseen and sometimes it’s taken for granted. 

Martial arts is a perfect and ideal service that has a core value that is founded upon, has a goal structure, and a title. 

Martial arts are natural and evolving. It’s the only industry that gets free multi-billion dollar exposure on the core values of martial arts. For example in the TV series Cobra Kai, a lot of students are inquiring about the services.

Hollywood is naturally promoting the benefits, the philosophy, and the power of martial arts.

Other sports don’t have that philosophy, history, persona, and the presence of the master that martial arts have. 

Read one of our blogs: How To Program CrossFit Workouts

If you want to grow the members of your gym, spark membership offers you a great way to do it by helping you manage and run the gym better.

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