Outdoor fitness program – what exactly is it?
Restrictions seem to be endless, and with lockdowns and limited capacity for your indoor program, it is safe to say gym owners have been challenged during our current pandemic state. All fitness clubs have to adapt or face the issue of deciding to close altogether. Due to the more lax guidance around outdoor activities, outdoor fitness classes bring an additional revenue stream to enhance or replace more traditional services, and also bring more creative solutions to connect your members.
Outdoor classes can be scheduled during regular business hours to fit your clients’ schedules. Outdoor classes are not a novel business idea, but they have gained popularity during the pandemic. Not only is offering these services good for the maintenance of your club, but new members are looking exactly for this type of activity to regularly add to their workout routine. In this guide, we will talk about the best ideas to add to your repertoire of services and provide a checklist below on best practices to implement.
Top outdoor workout ideas
There is no shortage of ideas to organize an additional service for your business. When looking through this list, think carefully about the workouts that will complement your business. Options will vary on the type of location, and the type of exercise should align and improve your brand recognition to build an exciting class that attracts loyalty in new and current members.
- HIIT – High-Intensity Interval Training is top of the list as it has proven to be both effective and affordable. This can be done with or without equipment. Introduce this option as a cardio alternative.
- Bootcamps – Specialized workouts that should be tailored to the experience and needs of the class. It is common to run multiple boot camps for beginners, intermediate and advanced members.
- Yoga – needs no introduction, Yoga classes can be done anywhere with just a mat. If your club doesn’t offer these services, consider pairing them with a guest instructor to maximize attendance. Read the related blog: Hiring Yoga Teachers – Best Practices
- Pilates – similar advantages and logistics to yoga classes, except Pilates, may require more equipment. Compare the philosophies and choose the best one for your gym.
- Dance and Zumba – The famous workout known for dancing to high-energy music. This exercise again does not need much equipment, and the music may advertise a great atmosphere to onlookers, which may be a great marketing tool.
- Games and Races – a versatile option that may be used as an outdoor class for all ages, as well as a great way to host an outdoor event or launch party
- Barre – It’s Inspired by yoga, Pilates, and ballet, – is a great option for those seeking a challenge.
- Circuit Training – Can’t decide? Combine more than six exercises. Combine this with some music and high energy, and you’ll have a recipe for success.
- Swim Classes – A timeless exercise, swimming has fewer personal PPE restrictions, such as a lack of need for face covering, and may be an extremely attractive option for patrons.
What should I do before hosting an outdoor fitness class
After you have chosen your ideas, review the following checklist to implement before starting a new class:
Complying with pandemic rules – the checklist
- Designate a proper spot for reception
- Place markers for physical distancing
- Implement the proper PPE installation if any areas are enclosed
- Determine the need for face coverings for your patrons as per your local rules
- Verify capacity limits, as even outdoor classes may have certain restrictions
- Stagger your scheduling and leave time for proper cleaning and organization between your outdoor fitness classes
- Provide equipment and sanitization products
- Train staff and clients on proper hygiene techniques, such as wiping down equipment and washing hands
Organizing your outdoor class- the checklist
- Choose a location, and check with your local guidelines on its availability
- Promote your event to current and new members; advertise to potential members
- Create an online social media campaign
- If outdoor services are new, look to create a launch party to raise awareness.
- Always have a backup plan – weather and locations may be fickle and change at any time.
- Schedule your members based on goal, but also their current and goal fitness level.
- Coordinate with your staff on the logistics of getting to the new location and proper setup
- Install proper member management software. Rather than manually plan the above and taking the risk of overlooking something Spark Membership can do all that for you, starting at 1$