Successful Fitness Clubs Offer Small Group Training – Here’s How

Top 7 benefits to offering small group training

The most successful fitness organizations are those that are both flexible and masters at their craft. Providing a wide array of services for your clients helps your business grow. One method is to offer specialized group training. Not only does it provide more compensation for one trainer’s individual attention, but there is also a group sense of accountability for both success and attendance.

What exactly is a small group training

A term that has been gaining extensive popularity, group training, especially in small groups, is an affordable alternative to the traditional one-on-one personal trainer approach. This differs from general larger group exercises such as cycling and yoga boot camps with an instructor. In contrast, small group classes are usually sessions led by more veteran fitness professionals in groups of less than ten people. The most effective when smaller than five. This brings an entirely new approach, as you can take the benefits of group training and combine them with the individual attention that a trainer would give in a solo class. Below are the top 7 benefits of offering these classes:

  1. Variety

Clients may be limited to what can be achieved in solo class. They may not enjoy the energy in a high-intensity large cycling setting. For clients that need to experience a better range of motion exercises, such as stretches, bodyweight, and partner exercises, a smaller group may be right for them. Remember that if you are planning to offer these classes with the intention of people partnering up to keep the numbers even.

  1. Affordable

A large majority of members that join on a subscription or contract basis using only the facilities or mandatory classes in your fitness club are not doing so because they know what’s best. They may not be able to justify paying for a more customized plan that only a professional trainer or teacher can offer. With small groups, clients will still receive individual attention and a workout that is tailored to that specific group, making it much more affordable when the cost is split between them.

  1. Motivation

Fitness is a goal that we as humans share with every single person. According to a Forbes study, 78% of new year’s resolutions contain goals regarding self-improvement, including nutrition, weight loss, and dietary habits. This is powerful knowledge, as clients can interact in this setting and motivate each other with their own personal goals, and the reason they are setting them

  1. Support

When thinking about trying out a new service, everyone conducts extensive research, especially on things that are expensive or require an ongoing time commitment. Fitness is one such example. When people are looking to join a fitness club, they do so locally and for long periods of time. This promotes referrals, and people will often attend classes and specialized training together. There will already be a sense of comradery amongst those that know each other, and that bond will pass on to other individuals that join. Over time, the same group learns to adapt and support one another in exercises, overcoming obstacles quicker and seeing progress increase exponentially.

  1. Adherence

You’ve definitely seen it before. Retaining members that lose their passion or will to attend further classes is extremely difficult. No amount of coaxing on price and personal help can win someone over that has already made up their mind. In a group setting, especially one so small where there is no anonymity, there is a personal sense of responsibility and a group sense of accountability. It will be mentioned around the group if someone is training poorly or has lackluster attendance. It will be a lesson so that the person will step up.

  1. Greater focus

Living in a digitized society has its perks; we have information at our fingertips, on command. In solo workouts, it is difficult for others to remove their attention from their phone or music. This creates a habit of exercising autopilot, especially when that person has hit a plateau. In a small-group atmosphere, there is greater attention to the instructor and the exercises due to the person’s fear of being inadequate, or a sense of pride when working harder than the rest.

  1. Results

As mentioned in point number 6, people go on autopilot when their results have plateaued or their workout has become too easy. When that same person is inserted into a small group with an instructor at the helm, the increased energy, focus, accountability, variety, and difficulty will yield better results. This is the culmination of all the above tips, and here is where they reap their fitness goal rewards.

How do I program a small group session for my members

Now that we’ve looked at all the great benefits of this type of training, the natural Segway would be to start planning it. The flexibility accorded with this type of session is that it can be held both online and offline, making it a great addition to your repertoire during our current remote situation. Firstly, get your team together and delegate responsibilities in planning the classes. Further, make sure to announce and advertise your classes, schedule them, and contact your top members. You should also prepare the equipment and figure out a method of delivery such as emails and calls. If this seems logistically difficult, Spark Membership offers fitness member management software that handles everything from scheduling to booking classes to remarketing. Start today at just 1$.

Are you planning to have your own Martial Arts Website? Read the article How to Create A Successful Gym Sales Funnel: Things You Need To Know

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