Currently speaking, more than six billion websites exist on the world wide web. This number is just a decent estimation; the number of websites on the internet is still growing as we speak. With this, we can say that there are many competitions on the internet with the same niche as ours. Aside from that, we have to take note that every website’s goal is to land on the first page of Google’s search engine results. Having a competitor is already hard, how much more millions, right?
The website of your gym is an essential marketing must-have and an integral part of your business’ success. Having a gym website is one thing, but having a search engine optimized website that sets you apart from your competitors is another. People have certain standards when it comes to good quality websites that business owners often miss. Slow-loading websites, use of poor graphics and images, poor content, and complicated layouts, are just a few of the details that make your website lose traffic.
5 must-haves for your gym website to help you generate more traffic:
- Location and contact information
Your website should have your complete business details. Whether you have a physical address or none, or you have a single gym address or you have multiple locations across the country, you need to include it on your website. Usually, good websites have it on their footer. Consumers search for websites because they need information, so you have to have it displayed where people can easily find it. Aside from your address, important business details include your phone number (personal or business), email address, business description, location, hours of operation, and frequently asked questions.
- Reviews and testimonials
Word of mouth is still one of the most effective marketing strategies out there. In this digital era, having reviews and testimonials posted on your website is one of the reasons why consumers easily invest their trust in your brand. When potential client is thinking of registering for the services offered in your gym or purchasing any product that you offer, they want to know if it’s worth it. Maybe they want to take a look into how you treat your clients, or they want to have social proof if your program is effective or not. So you have to make sure that you have reviews and testimonials they can read or watch. Some business owners go the extra mile and invest in good videos showcasing their client’s reviews.
💡Customer testimonials help you establish a wide portfolio of clients who have benefitted from your business. This shows potential clients how diverse and versatile your company can be, and just how you may be able to help meet their unique needs, too. – WHY CUSTOMER TESTIMONIALS ARE IMPORTANT FOR YOUR BUSINESS
- Mobile-friendly user experience
The first minute a website visitor spends on your site matters. Usually, when a person has a poor experience in the first few minutes that they are on your website, they skip to another. To avoid this, you have to make sure that your website has a seamless UX. This simply means that the user should effortlessly use your website without giving too much thought to the process. A responsive design is part of the user experience. This means that your website should automatically adjust to the device of the user, and it should be mobile-friendly. To have a good-performing website, you have to consider having the following search bar, navigation bar, social media integration, simple forms, and one-button payments.
- High-quality visuals and fresh content
Aside from your website’s design and user experience, fresh and quality content is also important. In addition to that, nobody wants a “dry” visual, so your website should have high-quality visuals that will urge the visitor to stay a little bit longer. Good visuals that are unique and relevant to your content will help you land on a higher rank. Quality and relevant content really are a business website must-have. It should showcase your brand. Your content should help you communicate to your prospective and existing clients. Aside from blogs, you should also try other types of content like videos, infographics, podcasts, animations, etc.
Read related blog : 6 Types of Visual Content You Need to Use in Your Marketing Campaigns
- Clear call-to-action
In addition to the features mentioned above, you shouldn’t also forget about having clear calls to action. A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. AS a business website, you have to have a clear goal in mind. What are the next steps that you want your website visitors to do? You have to make that clear in your call to action buttons. Place them strategically on your website. Present potential clients with clear instructions to walk them through your sales funnel. This can be in a form of lead magnets like free ebooks, free trials, discount coupons, or free consultations which they can only claim if they click on your call to action.
| According to Investopedia :
“The CTA can have a direct link to sales and it can suggest that the reader subscribes to a newsletter that contains product updates, for example. To be effective, a CTA should be obvious and should immediately follow the marketing message.”
Websites come and go. Usually, they go because of poor optimization. If you can’t do it yourself, there are lots of freelancers out there that can effectively do the job for you. You’ll spend a small amount of money, but you can think of it as a capital expenditure that will help you increase your sales and profits in no time. With the continuous rise of competitors on the internet, you need a good gym website to compete with others. Using what you have learned above, you can start optimizing your site now to get new subscribers. Spark Membership offers a full-service solution to streamline your marketing, retention, communication, and loyalty programs – and these will increase client confidence in you.