Events continue to be an extremely effective way to market your business. Whether it’s online or offline, events give potential, new, and even existing customers a chance to interact with staff, and management and to get a taste of your club’s culture. Choosing the right event can be difficult, as there must be a balance between the showcase of your products and services and creating an engaging atmosphere free of pressure. Below are outlined the 12 best ideas for your next fitness event, and ultimately, how to organize it (stay tuned to the end!).
- Competitions or challenges
This is a unique idea in that it can be extremely versatile both as an event or as a piece of engaging content for your social media or local advertising. You may even have seen your competitors create an engaging challenge or hop on an internet trend. As a more recent example, 75Hard took the internet by storm a few years ago (both as a challenge and a book), and its author has enjoyed a huge increase in success for his business.
- Tasting events/Food fairs
This remains a classic and still the most popular approach to event marketing, regardless of the industry niche. Popular marketing author and speaker Gary Vaynerchuk is a huge proponent of “give first, ask later”. Humans by nature do not want to be sold, but definitely want to buy. To get around this, people enjoy freebies, such as food and music, with a great atmosphere. Take this to the next level by recognizing opportunities to inform and upsell. For example, if your fitness club also offers nutritional coaching, coordinate food with your vendors to match an ideal diet plan of someone trying to improve their health.
- Charity fundraising events and auctions
Any sort of charitable event is a huge opportunity to combine good deeds, generosity, and networking. Not only does this provide a welcome atmosphere for potential clients to meet your team, but it gives them a sense of value. Seeing a local fitness club give back to the community as well as organizing a fun and engaging event will attract the right type of clients. Also, if guests are charitable, it may indicate they have a healthy disposable income and are more likely to engage in your premium services.
- Launch Party
Launch parties can combine two different kinds of content: online and offline. It is a great way to hit the ground running and make a memorable entrance into your local space. This can be taken one step forward and filmed into separate segments and posted on social media. Not only will this get more attention, but it will also increase attendance in any online classes or one-on-one sessions.
Read related blog : 12 Launch Party Ideas to Wow Your Guests
- Guest instructor nights
When booking a guest instructor, they must be either extremely knowledgeable or already have a following (better if both!) Sometimes, this can even be done for free, as it gives the instructor publicity. Make sure to capture the contact information of all new visitors and re-market to them later.
- Organize a marathon
As a fitness club, you must stand out in your space and prove you are an influencer. Not only is a marathon a great way to show off these skills, but marathons are also notorious for requiring a large amount of training. This means that clients, potential and existing alike, may look for coaches or training before the marathon.
| “You should run your first marathon for the right reasons because you’ll never be the same person again. You must want to do it, not do it because your boss did it or your spouse did it.”-Bill Wenmark.
- Holiday and creative events
During the holiday season, people are often in a very giving mood. Customers will be looking for deals everywhere, including products and services that make their lives better. If you pair this holiday event with a new welcome bonus, such as discounts or merchandise, it is a recipe for success.
- Fitness workshops and demos
Similar to a marathon, fitness clubs must establish themselves as thought leaders both in their local space and the fitness niche as a whole. Workshops are a great way for you and your personal trainers to lead a class, but also demonstrate what the result could look like if clients were to stick to a healthy plan.
| ¨Most people fail, not because of lack of desire, but, because of lack of commitment.¨ – Vince Lombardi
- Member appreciation
Think about the last time you saw a new client bonus on one of the services you frequent (such as a banking plan). The first thing that comes to mind is “I’ve been loyal for such a long time, where’s MY bonus?” Your existing clients feel this way too. Appreciate them, and appreciate them regularly. Choose the proper cadence, such as member appreciation week, and organize accordingly.
- Fitness club socials
When clients are comparing the quality of your service, they aren’t just comparing it to other fitness clubs in your local area. They compare it to hotels, clubs, and restaurants. Socials are the prime choice, especially when combined with some food and drink, to have your members engage with one another and your staff in a new and exciting way.
- Yoga events
Image Source: Fierce Grace (YOGA EVENTS)
When people think about “Fitness”, they often associate this term with “Yoga”. Even if your club does not offer this service, pairing a yoga event with a guest instructor night can bring an expert in this field that is looking to build a bigger following. This is a symbiotic relationship, as your club will get more attention and outreach.
- Plan an outdoor trip
This can be any number of things, but remember that the most effective trips should be tied to your services and products on offer. For example, a great way to get a group of dedicated members together is through a hiking and picnic trip. It reinforces the idea that physical fitness is top of the mind, but brings people together in a group environment.
Organizing a fitness event
Now that you’ve read about the best-proven ideas to organize your next event, you may be wondering how to actually plan and organize it. Even the simplest event can be a logistical difficulty, not to mention much more difficult events such as the launch party. The priority is to get the team together and plan. This includes scheduling, vendor relations, invites, posts, brand awareness, and advertising. To make life easier, you could also get the best member management software that does all this for you, starting at just 1$ at Spark Membership.
Read related blog : 7 Best Ways To Retain Your Members With Fitness Marketing