Common Mistakes Many Business Owners Make When Getting a New Service

As business owners, in order to achieve success, we need to be constantly evolving and also use a third party to help us maximize our service.

For instance, creating your website and a common mistake as a business owner we don’t do extra diligence.  We have to be responsible for making a decision and understand that there are responsibilities as a business owner must do.

You must work with them, the more you help the third party companies to help your business, the better results you are going to get. 

Make it a habit that whenever you hire a third-party vendor to provide your business or service you work closely with them and explain to them – your culture, SOPs, and funnels so they can fully understand your service. 

The last thing that you don’t want to happen is them imagining how is it working in your company. That’s why need to understand and need your guidance.

As business owners, we need to take responsibility for our own business even when working with another vendor who is going to provide the service that you’re looking for. 

Read one of our blogs: 9 CrossFit Kids Game Ideas

If you want to grow the members of your gym, spark membership offers you a great way to do it by helping you manage and run the gym better.

What Makes A Powerful Martial Arts Website?

Currently speaking, more than six billion websites exist on the world wide web. This number is just a decent estimation; the number of websites on the internet is still growing as we speak. With this, we can say that there are many competitions on the internet with the same niche as ours. Aside from that, we have to take note that every website’s goal is to land on the first page of Google’s search engine results. Having a competitor is already hard, how much more millions, right?

The website of your gym is an essential marketing must-have and an integral part of your business’ success. Having a gym website is one thing, but having a search engine optimized website that sets you apart from your competitors is another. People have certain standards when it comes to good quality websites that business owners often miss. Slow-loading websites, use of poor graphics and images, poor content, and complicated layouts, are just a few of the details that make your website lose traffic.

5 must-haves for your gym website to help you generate more traffic:

  1. Location and contact information

Your website should have your complete business details. Whether you have a physical address or none, or you have a single gym address or you have multiple locations across the country, you need to include it on your website. Usually, good websites have it on their footer. Consumers search for websites because they need information, so you have to have it displayed where people can easily find it. Aside from your address, important business details include your phone number (personal or business), email address, business description, location, hours of operation, and frequently asked questions.

  1. Reviews and testimonials

Word of mouth is still one of the most effective marketing strategies out there. In this digital era, having reviews and testimonials posted on your website is one of the reasons why consumers easily invest their trust in your brand. When potential client is thinking of registering for the services offered in your gym or purchasing any product that you offer, they want to know if it’s worth it. Maybe they want to take a look into how you treat your clients, or they want to have social proof if your program is effective or not. So you have to make sure that you have reviews and testimonials they can read or watch. Some business owners go the extra mile and invest in good videos showcasing their client’s reviews.

💡Customer testimonials help you establish a wide portfolio of clients who have benefitted from your business. This shows potential clients how diverse and versatile your company can be, and just how you may be able to help meet their unique needs, too.WHY CUSTOMER TESTIMONIALS ARE IMPORTANT FOR YOUR BUSINESS

  1. Mobile-friendly user experience

The first minute a website visitor spends on your site matters. Usually, when a person has a poor experience in the first few minutes that they are on your website, they skip to another. To avoid this, you have to make sure that your website has a seamless UX. This simply means that the user should effortlessly use your website without giving too much thought to the process. A responsive design is part of the user experience. This means that your website should automatically adjust to the device of the user, and it should be mobile-friendly. To have a good-performing website, you have to consider having the following search bar, navigation bar, social media integration, simple forms, and one-button payments.

  1. High-quality visuals and fresh content

Aside from your website’s design and user experience, fresh and quality content is also important. In addition to that, nobody wants a “dry” visual, so your website should have high-quality visuals that will urge the visitor to stay a little bit longer. Good visuals that are unique and relevant to your content will help you land on a higher rank. Quality and relevant content really are a business website must-have. It should showcase your brand. Your content should help you communicate to your prospective and existing clients. Aside from blogs, you should also try other types of content like videos, infographics, podcasts, animations, etc.

Read related blog : 6 Types of Visual Content You Need to Use in Your Marketing Campaigns

  1. Clear call-to-action

In addition to the features mentioned above, you shouldn’t also forget about having clear calls to action. A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. AS a business website, you have to have a clear goal in mind. What are the next steps that you want your website visitors to do? You have to make that clear in your call to action buttons. Place them strategically on your website. Present potential clients with clear instructions to walk them through your sales funnel. This can be in a form of lead magnets like free ebooks, free trials, discount coupons, or free consultations which they can only claim if they click on your call to action.

| According to Investopedia :
“The CTA can have a direct link to sales and it can suggest that the reader subscribes to a newsletter that contains product updates, for example. To be effective, a CTA should be obvious and should immediately follow the marketing message.”

Key takeaway

Websites come and go. Usually, they go because of poor optimization. If you can’t do it yourself, there are lots of freelancers out there that can effectively do the job for you. You’ll spend a small amount of money, but you can think of it as a capital expenditure that will help you increase your sales and profits in no time. With the continuous rise of competitors on the internet, you need a good gym website to compete with others. Using what you have learned above, you can start optimizing your site now to get new subscribers. Spark Membership offers a full-service solution to streamline your marketing, retention, communication, and loyalty programs – and these will increase client confidence in you.

6 Ideas To Increase Your Martial Arts Membership

Finding new students to register in your martial arts school is challenging nowadays. If you want a steady flow of enrollees, it would be helpful for you to have the right marketing strategy. With that being said, aside from the traditional means of marketing your business, you have to be prepared to do it online.

Marketing your martial arts business is vital to growing and surviving as it helps you boost the number of enrollees. Many small-sized and start-up martial arts businesses worry about complicated campaigns and substantial marketing budgets, which might negatively affect their revenue. This statement is somewhat scary because, in some instances, it’s true, especially if you don’t have the right marketing strategy.

Here are some ideas that might be able to help you find leads for your martial arts school:

  1. Decide on your branding

This should be the first step when you think of marketing your business online. Branding is who you are, and marketing is how you raise awareness of who you are. Marketing covers your tactical aims, whereas branding is your strategy. Your branding will set your customer’s expectations. It will make them think and anticipate what they will get, achieve, and feel when they use your products and services.

By having a clear definition of what your business is about, you can then utilize your branding to precede and underlie your marketing efforts. As a start-up, it is essential to clearly define who you are as a brand—before you devise your specific marketing methods, tools, strategies, and tactics.

Read related blog : 9 Steps to Developing a Brand Identity

  1. Establish your social media presence

Of course, the first thing is to have an active social media account. If your business doesn’t have one yet, it’s no wonder why it isn’t attracting anyone. There are lots of social media platforms where you can join and advertise your business for free. But you have to take note that signing up for an account and establishing your social media presence are different things. While the first doesn’t take a real genius to do it, the latter requires the use of experts (if you’re not a social media marketing strategist yourself), that is, if you want fast and quality results.

Read related blog : 15 Tips to Building a Better Social Media Presence

  1. Create a website

It’s undeniable that a business’s online presence, no matter what industry they belong in, can significantly impact their success. In the digital era, some companies still don’t accept that most clients will visit their website before you sign up for a service or make a purchase.

It would be best if you thought of your website as a lead-generating machine. In that sense, you have to ensure that your target audience is clearly defined, your services are clearly stated, and your website represents what your business is all about to avoid misconceptions. There are many free web hostings out there, but if you want to step up your game, you can hire professionals to do it for you.

💡 Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business. Source : Google

  1. Blog about your expertise

Since you already have a website, the next thing to do is to fill it with content. Using a blog, you will be communicating to existing students and prospective students. Use it to write about engaging topics that belong to your niche. With the right keywords and the appropriate combination of SEO techniques and you’ll be able to find yourself on the first page of every search engine you know.

Search engines like Bing, Yahoo, and Google scrape the web for the best answers to the items people input in search bars. When you post articles and write-ups related to your area of expertise, you establish a reputation with search engines. As you add more articles, your website will be one of the results shown to people in search engines who are searching for topics related to your niche. So you have to make sure that you publish fresh, original, and engaging content regularly.

💡 Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth.Source : Hubspot

  1. Set google my business

Google My Business is one of the must-haves for any business marketing strategy if you want to generate local leads that will translate into revenue. Whether you have a physical location or none, your Google My Business listing may be the first impression for individuals in your local community who are in search of local martial arts dojos. These listings usually combine map and search results. They often contain essential information like your phone number, business hours, busy hours, website, and most importantly, a star rating and reviews that people have written about your business.

Setting up Google My Business is free. The complicated part starts when you optimize your account to make it more attractive to your audience. But of course, you can find almost anything on the internet, so with a suitable video tutorial, I’m sure you’ll be able to optimize your account in no time.

💡 Your Google My Business listing shows searchers where and how to visit your business. A Google Business Profile also improves your local SEO. In particular, a listing for a local business is more likely to appear when people search for a nearby business using Google Maps.Source : Hootsuite

  1. Plan referral packages

Referrals are a good source of good lead conversions. Because referrals often turn into sales at a higher rate than other leads, they are essential to your martial arts marketing plan. Aim to create a culture of referrals in your school that results in an ongoing stream of new students. As a policy, offer an incentive—for example, a $50 gift card—to members who refer a new student to a six-month program (or another long-term contract).

Introduce your referral program with a marketing campaign that includes email, social media, and printed flyers. Continue to market the program periodically. Remember to always thank referrers with a sincere note and to deliver their prize promptly.

💡 Customer referrals are highly valuable because they don’t cost much — if anything — to acquire. The exact value of a referral varies across different businesses, but it’s roughly the lifetime value (LTV) of a customer, plus the cost of customer acquisition (CAC), which you can then use to acquire additional customers.Source : Hubspot

Try the best membership software. Spark Membership is the number one management software in the martial arts space. Try it now for just $1.