How to Use Social Media to Build a Network Within Your Martial Arts Community

How to Use Social Media to Build a Network Within Your Martial Arts Community

I wanted to share something with you about social media. We’re going to give you a couple of tips that are powerful. I personally have two profiles. I mean, I have my Cheong Park profile, with which many of you are friends. And that profile is dedicated to martial arts. And while I have a profile dedicated to personals, my primary goal is to connect with local families.

Okay, what do I mean by that? First of all, remember something on social media. You have to treat it like a seed. You are planting a seed, a relationship seed, meaning when you plant a seed, it has been nurtured and maintained.

So what I do with that page is I try to make friends with all families, especially moms, on that page. And once they accept, I send them a personal introduction message thanking them, telling them it’s great to connect, who I am, and what I do. In short, why? This basically gives a basic introduction to who you are because you guys just became Facebook friends, right? And your posts should be about something other than soliciting. But great content: how martial arts impacts your community and also shows the human side of you and your family.

Not necessarily showing off, but taking the opportunity to let your community know what kind of person and family you are is the right move. And you get birthday notifications whenever you have the chance. That includes a uniform, no strings attached for you or any of your members, your family, our way of saying happy birthday, and we’re grateful to be part of the community. So, building relationships on Facebook on a regular basis is free marketing. But you’re sorry about that type of connection.

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The Mindset That Is Hurting The Martial Arts Industry

The Mindset That Is Hurting The Martial Arts Industry

I wanted to share with you guys the scarcity mindset, especially after the pandemic, everything that our industry has suffered, I’ve seen 40% of martial art schools be decimated. That should be a wake-up call for all of us. And for those of you who have survived it, you know how much you’ve suffered and how scary it was. I’ll never forget sitting there during the pandemic and the thought of losing everything I worked so hard for my family’s legacy, my father’s legacy, and it was scary. I’ve seen literally 40 to 50% of our students just disappear overnight. We all went through that right? We all went through that and we survived it.

For those of you that have survived it, it says a lot about our industry’s tenacity, commitment, and determination that should have dissipated the scarcity mindset. That is the mindset that we should no longer have… that other martial arts school, down the street from you, is not your enemy.

We are an industry that is needed in our community. So I implore especially the industry leaders to get rid of this mindset, the scarcity mindset. It’s just disgusting. It’s disappointing to see some of these so-called industry leaders, gurus, consultants, and big companies have this mindset that we are one another’s threat. It’s just so crazy. You know, I like to see every single martial or school in my town thrive. As a matter of fact, I go visit them and I offered him my help. I even tell them “Hey, you want some of my proprietary files?” You see, we need to support each other one another, not be a threat or feel threatened like the other brand is going to hurt them this is what’s hurting our industry.

The Eagles and the scarcity mindset and only promoting the WW dot what’s in it for, that is the worst. The worst thing you can do to yourself is have the mindset of giving okay help and promoting one another. And remember that we are passionate individuals who want to help service provider in the industry, whether it be software, consulting, whatever, embrace one another, help one another, and promote one another.

Don’t have this mindset that the other brand or other consultants, or the other school owner down the street is a threat to you. Anyway, I wanted to really share this with you. Yeah, I recently had a very disappointing experience.

As you guys all know. I’m a senior CEO of Spark, but I’m also first and always a martial artist, a school owner that is dedicated to improving people’s lives in our community. And if I can help you in any way to do that. I’m here for you all, it doesn’t matter. My competitors or actually, I don’t consider anything, anybody, or any other brand competition at all. I’m really proud of how hard they’re working, what they’ve done, and what they’re continue doing.

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