The Importance of Your USP in The Martial Arts Industry

The importance of your USP in the Martial Arts Industry

I had a friend of mine. My friend and I love Florida sewing crafts. And we just started a season for it. So he is going to venture out to be a serial entrepreneur, meaning he will have multiple different types of businesses. USP, a unique selling point. So, he’s going into a business that is wildly popular in certain geographical areas of the country. And I think there’s a tremendous opportunity for what he’s doing here in Florida.

So, sometimes, taking an existing formula that is widely used in an industry and turning that into a unique selling point means taking something that is already common in your industry and making it uncommon. Now think about that. How powerful is that?

He discovered that the key ingredient is not made from scratch, meaning that when you walk into the store to order this product, the key ingredient is all mass-produced. So, his unique selling product was made with the main ingredient of freshness. So, his customer gets to experience what they commonly experience uncommonly. How powerful is that?

That made me think of the martial arts in our industry: Taekwondo and BJJ. When brand-new student walks in for the first time, what can they experience about the U.S.P. and your school when they go to the next, next, next academy that you know for a fact, they’re not going to experience that U.S.P.

You have to discover that, and I’m going to help you get there halfway through. And under halfway, it’s where you have to get creative. The first person halfway through is you. You are the USP; you are the unique experience. First, understand that the experience they need to have that is uniquely different from any other school in your town when they first walk into your school has to be “boom!” You! You! You! And then the next thing is creating something powerful that you’re not going to get in a lot of schools.

If you want to grow the members of your martial arts school, Spark Membership offers you a great way to do it by helping you manage and run the martial arts school better.

The Mindset That Is Hurting The Martial Arts Industry

The Mindset That Is Hurting The Martial Arts Industry

I wanted to share with you guys the scarcity mindset, especially after the pandemic, everything that our industry has suffered, I’ve seen 40% of martial art schools be decimated. That should be a wake-up call for all of us. And for those of you who have survived it, you know how much you’ve suffered and how scary it was. I’ll never forget sitting there during the pandemic and the thought of losing everything I worked so hard for my family’s legacy, my father’s legacy, and it was scary. I’ve seen literally 40 to 50% of our students just disappear overnight. We all went through that right? We all went through that and we survived it.


For those of you that have survived it, it says a lot about our industry’s tenacity, commitment, and determination that should have dissipated the scarcity mindset. That is the mindset that we should no longer have… that other martial arts school, down the street from you, is not your enemy.

We are an industry that is needed in our community. So I implore especially the industry leaders to get rid of this mindset, the scarcity mindset. It’s just disgusting. It’s disappointing to see some of these so-called industry leaders, gurus, consultants, and big companies have this mindset that we are one another’s threat. It’s just so crazy. You know, I like to see every single martial or school in my town thrive. As a matter of fact, I go visit them and I offered him my help. I even tell them “Hey, you want some of my proprietary files?” You see, we need to support each other one another, not be a threat or feel threatened like the other brand is going to hurt them this is what’s hurting our industry.

The Eagles and the scarcity mindset and only promoting the WW dot what’s in it for me.com, that is the worst. The worst thing you can do to yourself is have the mindset of giving okay help and promoting one another. And remember that we are passionate individuals who want to help service provider in the industry, whether it be software, consulting, whatever, embrace one another, help one another, and promote one another.

Don’t have this mindset that the other brand or other consultants, or the other school owner down the street is a threat to you. Anyway, I wanted to really share this with you. Yeah, I recently had a very disappointing experience.

As you guys all know. I’m a senior CEO of Spark, but I’m also first and always a martial artist, a school owner that is dedicated to improving people’s lives in our community. And if I can help you in any way to do that. I’m here for you all, it doesn’t matter. My competitors or actually, I don’t consider anything, anybody, or any other brand competition at all. I’m really proud of how hard they’re working, what they’ve done, and what they’re continue doing.

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