How to Use Social Media to Build a Network Within Your Martial Arts Community

How to Use Social Media to Build a Network Within Your Martial Arts Community

I wanted to share something with you about social media. We’re going to give you a couple of tips that are powerful. I personally have two profiles. I mean, I have my Cheong Park profile, with which many of you are friends. And that profile is dedicated to martial arts. And while I have a profile dedicated to personals, my primary goal is to connect with local families.

Okay, what do I mean by that? First of all, remember something on social media. You have to treat it like a seed. You are planting a seed, a relationship seed, meaning when you plant a seed, it has been nurtured and maintained.

So what I do with that page is I try to make friends with all families, especially moms, on that page. And once they accept, I send them a personal introduction message thanking them, telling them it’s great to connect, who I am, and what I do. In short, why? This basically gives a basic introduction to who you are because you guys just became Facebook friends, right? And your posts should be about something other than soliciting. But great content: how martial arts impacts your community and also shows the human side of you and your family.

Not necessarily showing off, but taking the opportunity to let your community know what kind of person and family you are is the right move. And you get birthday notifications whenever you have the chance. That includes a uniform, no strings attached for you or any of your members, your family, our way of saying happy birthday, and we’re grateful to be part of the community. So, building relationships on Facebook on a regular basis is free marketing. But you’re sorry about that type of connection. But anyway, I hope those were some useful tips. Make it a great weekend.

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