As school owners, our mindset is very simple and in this frame of mind, it can be a challenge. Our mind is not automatically on that customer experience mode.
For example in digital marketing, we use experts to set everything up and we tell them how we want things done and what our offer would be and what we want to happen afterward.
Whatever your set-up internally in your business make sure you flip it and test it out from a customer point of view. For example: when somebody visits your website and if the funnels run smoothly for the leads. The user experience must be taking on the step of the objective of the website.
Always see how the customer rides the experience because if it is not smooth can make you lose a potential customer. So as a business owner, it is very crucial to test the customer experience.
Make sure that your digital marketing does not only set up proper content but there are things that happen afterward – and it should be a streamlined order.
As a school owner, try to create a perfect balance like a ying-yang where the creative side as a business owner is also matched with the customer experience.