Get More Members With This Effective Email Marketing Guide

Get More Members With This Effective Email Marketing Guide

Are you looking for ways to get more gym members? If so, you’re in luck! In this guide, we will discuss gym email marketing and how you can use it to your advantage. Email marketing is a great way to reach out to potential gym members and let them know about all the great things your gym offers. It’s also a great way to keep current members informed about upcoming events and promotions. In this article, we will guide you on how to use email marketing for your gym effectively.

What is email marketing?

Email marketing is a form of direct advertising that uses email to communicate messages about goods or services. In its broadest sense, any email sent to potential or current customers can be considered email marketing. However, the term is usually used to refer to sending emails with the purpose of:

  • Keeping a good relationship with past and current customers to make sure they come back.
  • Increasing sales by gaining new customers or convincing current customers to make a purchase.
  • Announcing a new product or service.
  • Soliciting donations from individuals.

3 Reasons why gym email marketing is so effective

You may wonder why you should start using email marketing for your gym. After all, isn’t email a bit old-fashioned? Isn’t everyone using social media these days? 

The answer is that email marketing is still one of the most effective ways to reach and engage your target audience. In fact, according to Forbes, email has an ROI of 4,300%! That’s a pretty impressive return on investment. 

There are many reasons email marketing is so effective, but here are three of the most important ones:

  • Email is personal 

Email marketing allows you to send highly personalized messages to your subscribers. You can segment your list so that people only receive emails that apply to them. This ensures that people don’t get annoyed with your emails and hit the unsubscribe button. 

  • Email is convenient 

People can read your emails whenever they want, on whichever device they want. This is convenient for people who are always on the go and might not have time to check their social media feeds. 

Email marketing builds relationships between gym owners and subscribers

When done right, email marketing can help you build relationships with your subscribers. You can achieve this by providing valuable content that helps people in some way. For example, you could include tips on how to stay fit and healthy, or how to make healthy food choices. By building relationships with your subscribers, you’ll be more likely to convert them into paying customers. 

💡 Email marketing is a powerful tool that should not be ignored. If you’re not already using email marketing for your gym, now is the time to start!

How to get started with gym email marketing?

There are a few things you need to do in order to get started with gym email marketing. 

  • Create a list of prospects and customers

First, you need to create a list of potential gym members. You can do this by collecting email addresses from your current members, as well as from potential customers who visit your gym. 

  • Create an email marketing campaign

Once you have a list of email addresses, you need to create an email marketing campaign. You can do this through several platforms, such as MailChimp or Constant Contact. 

  • Write your emails

Once you have created your campaign, you need to write your gym email marketing content. This should include information about your gym, as well as the special offers and promotions you are running. 

  • Design your email templates

Once you have written your content, you need to design your email template. You should do this in a way that is visually appealing and easy to navigate. 

  • Send your emails

Finally, you need to send your gym email marketing campaign to your list of potential gym members. You should do this regularly, such as once a week or once a month. 

Gym email marketing is an extremely effective way to reach out to potential gym members and keep current members informed about your gym. By following the steps outlined in this guide, you will be well on your way to success!

💡64% of small businesses use email marketing to reach customers.

(Campaign Monitor, 2021)

7 Emails to incorporate in your gym email marketing campaign

Email marketing is a great way to stay in touch with your gym’s current members and attract new ones. But what kinds of emails should you be sending? Here are 7 email ideas to get you started plus 7 templates you can use for free!

A welcome email to new members

This is a great opportunity to introduce yourself, summarize the services your gym offers, and invite recipients to come in for a tour or free trial workout.

Welcome email template for gym owners


Thank you for joining the [BUSINESS NAME] family!

We’re very excited to have you on board. 

Get started today by signing up for an induction training session [LINK]. You can find our class schedule, hours of operation, and any updates on our [WEBSITE LINK] page.

If you have questions, please call us on [NUMBER] or reply to this email.

We’re looking forward to seeing your success!


A monthly newsletter

Use this email to highlight upcoming events, share success stories from current members, and promote any special deals or discounts you may be offering.

Monthly newsletter template for gym owners

Hello from the team at [BUSINESS NAME].

It’s been a great month and we’ve loved seeing all your progress! Here are some gym updates for you: 

  • [Upcoming events,
  • Customer success stories,
  • Special deals and discounts]

As always, let us know if you have questions or feedback.

Happy gymming!


A happy birthday email

Send your members a birthday message and offer them a complimentary day pass or other small gift to celebrate their special day.

Happy birthday email template

Happy birthday [FIRST NAME],  

It’s your birthday today! We hope you have a fantastic day and we look forward to celebrating with you at the gym. 

Here’s a complimentary day pass to use on your birthday, or any time this month! Just show it to us at the front desk when you come in. 

We can’t wait to see you soon! 

The team at [BUSINESS NAME] gym. 

A survey email

Asking your members for feedback helps you understand what they like and don’t like about your gym so you can make improvements. Plus, it shows that you care about their experience and want to make sure they’re happy.

Survey email template to enhance your gym and email marketing campaign

Hello [FIRST NAME], 

Thank you for being part of our community! We’re always looking for ways to improve and provide the best possible experience for our members. 

Would you mind taking a quick survey (it will only take a few minutes, we promise!) to let us know what we’re doing well and what we could improve? 

Thank you in advance for your feedback! 

The team at [BUSINESS NAME] gym. 

A referral email

Encourage your members to refer their friends and family to your gym by offering them a discount on their membership for each successful referral.

Referral email template for gym owners

Hello [FIRST NAME], 

We’re so happy you’re part of our community! We love seeing your progress and hearing about your success stories. 

Thus, we’d love it if you could help us spread the word about our gym by referring to your friends and family. For each person you refer to and becomes a member, we’ll give you a discount on your next month’s membership fee. 

Just send them this link [REFERRAL LINK] and we’ll take care of the rest! 

Thanks for your help, 


A holiday greeting email

Send your members a festive message during the holidays and let them know about any special hours or events taking place at the gym during that time.

Holiday greeting email template

Happy holidays from the team at [BUSINESS NAME] gym! 

We hope you have a happy and healthy holiday season. We’re open during our regular hours over the holidays, but please note that there are no classes on [DATE] and [DATE]. 

If you’re looking for a workout on Christmas Day, we’ll be open from 8am to 12pm. 

We can’t wait to see you in the New Year! 

The team at [BUSINESS NAME].

A “we miss you” email

If someone hasn’t been to the gym in a while, send him a gentle reminder you’re there waiting for him whenever he is ready to come back.

“We miss you” email template for gym owners


I haven’t seen you in a while and kept wondering if it was me or you. You see, I thought we attended the spot in different hours. 

But then thought it might be not this the case. So, I looked it up and saw you have not been to the gym for a while. 

I’m sorry if I’m being a little clingy, but we miss you here. We would love to see you back soon! 

No matter what the reason that made you leave was, I want you to know that we’re here waiting for you. 

Your gym buddy, 


Last thoughts on gym email marketing

Email marketing is an excellent way to stay connected with your gym’s current members and attract new ones. By sending welcome emails, monthly newsletters, happy birthday messages, surveys, referral requests, holiday greetings, and “we miss you” notes, you’ll keep your gym top-of-mind for everyone on your list. Now you have all the information you need to create a successful gym email marketing campaign of your own. So what are you waiting for? Get started today!

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