It is no secret that the world has shifted entirely. Online classes have existed, but due to the pandemic, they have surged in popularity. Not only has demand increased for these types of classes, but they are also essential for service-based businesses to remain viable due to uncertain business closures and stringent regulations. Regardless of the reason, one thing is for certain, online classes are here to stay and will need to be optimized and adapted for your fitness club to thrive. Below we will talk about the benefits, and ultimately, What are people looking for in online fitness classes.
Benefits of hosting online fitness classes
To answer the question of what are people looking for in online fitness classes? Let’s first take a look at some of the great things this model has to offer.
- Accessibility – This refers to both instructor and client alike. Being location-agnostic means that instructors can work from anywhere and set up their schedules much more easily since they aren’t in transit between classes. It also keeps their energy going from workout to workout. Clients will also love this as they can book during their lunch hour, or even throughout the workday, rather than the traditional approach of weekends or before and after work.
- Flexibility – with great accessibility comes great flexibility of schedule – the ability to be location agnostic for both the client and the instructor means that more time slots can be opened up and there will be more clarity in scheduling.
- Personalized support – Personal trainers are a staple of fitness clubs. Clients will always be looking for private one-on-one coaching to improve their health, nutrition, strength, or training. For some, this comes into contention when the problem becomes luxury vs necessity, as it may be more expensive. Through online classes, personal trainers can reduce their overhead and schedule convenient hours to accommodate more private classes.
- Ease of communication – This refers to communication with the client, communication with your staff, and the contact you have with members and potential candidates. Spark Membership has the best member management software on the market, where you can book your time schedules, market/remarket to your clients, and manage your staff. This is the clarity in your messages and increases follow-up potential.
- Affordability – Online fitness classes are a model that can be monetized in different ways, from pay-per-class to a subscription-based method for several classes, and also online videos and training. Adopting this digital model brings affordability, as clients have more options to choose from that suit their budget. It is also more affordable for the staff and owner, as there is very little overhead in an online class compared to a full-service gym.
- Reach – Online classes bring an extended reach, as you may accommodate any number of clients throughout the day and will have a full schedule. Of course, there are no physical capacity limits that restrict you, but there may be a bandwidth limit to your internet. We will go over this point more in the digital equipment section below.
- Stability – Adopting an online fitness model provides a stable and long-term solution for reliable profits. According to Forbes, Digital training is here to stay, and will likely continue to do so after the pandemic has been phased out entirely, as the world will remain more remote than before.
- Content – When hosting your fitness classes online, what you do once you can monetize several times. Record your sessions to create marketing tools, training videos, social media content, personal training packages, and a formulated routine.
Setting up online fitness classes
- Marketing – Get the word out and give people an offer they can’t refuse. Post engaging content on social media platforms, host physical and online events, offer trials and exclusive deals and set up a referral system. Secret life hack: Spark Membership does all this for you, and provides member management, staff management, billing, and point of sale, starting at just $1
- Class preparation- Schedule the blocks in your calendar properly and send reminders ahead of time. Before your meeting, make sure your client is aware of the curriculum, and prepare a routine that is diverse and can be followed until the plateau. Change as required.
- Equipment Checklist – This refers to both the trainer and the client, ensuring that the proper equipment for the workout is on hand. For example, If this is a stretching or yoga session, check that a mat is available. Remember to have a plan B in case the client does not have any equipment, suggest or recommend items for the next workout and explain the benefits.
- Digital Checklist – Video stuttering and not being able to accommodate capacity limits is both unprofessional and profit restrictive. Invest in the best digital packages that include: unlimited bandwidth, high-speed internet, a high-quality microphone/camera, and proper lighting. Due to the switch to work from home, check with your local guidelines if there are any internet-based credits you can receive for you and your staff to upgrade your hardware and software.