Conducting yoga classes and looking for ways to grow it? Yoga is one of the best mental and physical fitness practices among people. Yet, with more and more people starting yoga classes, it can be challenging to stand out. So, how do you grow your yoga class to make it thrive?
This article covers some things you can do to grow your yoga open class.
How do I get more students in my yoga class
Whether you are a beginner teaching your first yoga class or a seasoned professional, here are some things you can do to get more students in your yoga class.
- Create a brand
Branding helps in seeding a solid and optimistic perspective of your service in the customer’s mind. It allows you to be easily remembered and associated with what you do. It is essential to create a brand for your yoga class that will help it stand out from the rest.
Here are a few things to start with:
- Catchy name – Select a name that attracts the customers when they see them and reflects what you do.
- Attractive logo – Create a logo with a unique design and color combination that creates a visual identity for your brand
- Brand colors – Colours can have a psychological effect on people and can be used to create an emotional association with your brand.
Wanna know how to start a fitness brand? Click here.
- Ask your friends and families to refer
You can ask your friends and family members to refer to others about your class positively. This “Word of Mouth” marketing is a free and the most effective way to market your yoga class.
- Improving existing customer experience
Retaining your current students is as important as acquiring new ones. If your students are happy with your classes, they will continue to come and refer others to you. Create a marketing strategy like being punctual in schedules, providing offers, etc., to retain the existing ones.
- Step out of your comfort zone
To attract new students, you have to think of a unique way to make them join your class. Some of the techniques you can do to draw attention are:
- Select a good area for your class
- Create a good ambiance in your class
- Integrating other types of fitness sessions once in a while
- Focus on marketing
Marketing is vital to growing your yoga class. You need to let people know that you exist and what you have to offer. There are many ways to market your class, both online and offline which we will cover below.
How do I market my yoga class
Marketing is the primary tool to reach multiple customers at a time. Here are some ways to market your yoga class.
- Build an online presence
Every business needs an online presence to bridge the gap for its customers. When a customer wants to contact or to know about your yoga class, he/she will surf the internet. A well-optimized website, good social media presence, and adding your business on Google My Business can be great ways to start.
- Utilize social media
The smartest way of marketing your class is through social media. There are many social media platforms like Facebook, Instagram, Linkedin, etc to share valuable information about your classes.
- Engage with the local community
Get the word out about your class by distributing flyers and brochures in your local community. You can also do some local event sponsorships to get your name out there.
- Hold open houses or special events
The open house is a way to attract the local public into your class. Special events are a great way to engage with your existing students as well as bring in new ones. You can hold a themed yoga class, a charity event, or anything that would be of interest to your target audience.
- Offer free trails
You can offer a free trial class to customers for a better understanding of your class. By offering a free trial class you can make them enter your yoga class. It is another way of marketing. You can market as like “book a free trial class now”.
- Deals and discounts
You can offer deals and discounts on special days to draw more customers. For example, offering discounts on yoga days, summer holidays, etc. You can also discount the fee for those who refer to your yoga class.
- Collaborate with local businesses
You can collaborate with other businesses that complement your business to reach a larger audience. The joint promotion of both your and your partner’s services/products helps reach a large group of customers.
To sum up, growing yoga class just requires keen marketing techniques to stand out from other competitors. Yoga studio software like spark membership can go a long way in helping you grow yoga open classes effectively.