This is a pattern that has been happening to school owners that are resulting in massive success – school owners that are doubling their income.
Success is multiple ingredients bringing it all together.
If you are a school owner who is still standing today there’s no reason why you should be thriving, but in order to thrive we have to understand the certain tools that we need:
- Technology
You have to have high functioning CRM (Customer Relationship Management), it will make your life easier.
- Digital marketing
As a business owner, you need to understand the algorithms. It requires a certain level of knowledge of how to do digital marketing. Because of the pandemic, the traffic in the online space has exploded and as a business owner you have to hold a huge banner to spread awareness about martial arts, and it requires expertise.
- Website and marketing (email & SMS) campaign
At SPARK we use the SPARK IGNITE, which creates a lead-generating website. And when leads visit your website and social media pages SPARK IGNITES help retarget the lead by offering them the following 8 stages: freebie, send them an appointment, show up, enroll in the school, we want them to attend, if they attended we ask them for referral and lastly upgrade.
These stages require different content. You want to maintain the relationship with your leads through technology such as SPARK Software.
You have to understand that you need these tools in your school to reach your school’s potential. I hope you find this useful and use it to your advantage.
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