Larry Kooyman Shares Insights on How He Uses SPARK MEMBERSHIP To Thrive

Larry Kooyman Shares Insights on How He Uses SPARK MEMBERSHIP To Thrive

Meet Larry; he owns two schools in Middle Tennessee. He has been with SPARK Membership for years and exclaimed that it had been a game-changer for his business. It has allowed them to maximize their effect and gives their staff a tool that they need to be able to serve their students, and the most crucial part SPARK has allowed them to know the 10,000-foot view of the schools so they can do strategic planning for the future. 

Larry shared a piece of advice that every school owner should do, and it is to keep track of their stats and SPARK software dashboard has been extremely helpful for him to give an overview of the current statistics of the business.

Some of the beneficial features for their school are trial maximizers and new student maximizers that also allow them to see who gives them low ratings on the classes so they can reach out and discover what will make this student enjoy classes. 

As a CEO, the features that he still relies on SPARK are the automation that he heavily relies on to which now his staff is now focusing on exploring the lead and trial maximizers features, and it allows the staff to be on the floor be making a difference in their teaching. 

Larry encourages all of the school owners who are currently using SPARK to utilize all of the features, take one aspect of it and continuously improve on it and you have a handle on that. Go back and do something else that will keep you getting better and better. 

This is the last piece of advice that Larry shared for school owners: to go back and look at the training and learn. Think about the time you will save by using SPARK and think about how you can turn that time into something bigger that will better impact your community, student, and your family. 

Read one of our blogs: How To Open A Crossfit Gym – Everything You Need To Know To Start

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Top Martial Arts School Owners David Max Share How He Uses Spark

Top Martial Arts School Owners David Max Share How He Uses Spark

Meet David Max; he has been successful in the martial arts school business and teaching martial arts. He is also dedicated to teaching dads and husbands to become better men so they can lead their families better, which led him to create a free Facebook group for men. 

David shared his gratitude towards the founder, Master Cheong Park, and Master Ron Sell for giving so much free value.

One of the key ingredients towards his success is to always be reminded of their core values of why they opened Metro Jiu-Jitsu and why they exist. 

David’s Martial arts school has a high number of quality students with high-quality programs because of their passion for bringing impact to the community.

The role of SPARK Membership towards the success of their school. Automation has given them the ease that they don’t need to chase down people for their payments and the most important part is that they can still spend time with their family. For him, the automation features are obnoxiously powerful. 

However, he emphasized that not everything should be automated. As a school owner, it’s still important to establish a relationship with your students and even those who decided not to continue with the program. 

His advice to school owners is that it’s worth your time to spend 10 hours or more learning the system and understanding how it works because then you’ll discover how powerful it can be for the business side of your school and will help you save more time. 

David shared the specific keys they pay attention to SPARK Membership on a day-to-day basis: the reviews from the student’s previous classes lead trial maximizer has also been helpful for them. He can also get a glance in the dashboard at how many cancellations they get, how much revenue they get in every month that will give help them brainstorm on how to improve and make it better. 

He also commends the support team of SPARK for how responsive, helpful and personable they are and for doing the follow-up to ensure that the problem has been solved. 

Do you want to explore more features of what SPARK Membership software offers? 

Read one of our blogs: How Many Members Does A Gym Need To Be Successful

If you want to grow the members of your gym, spark membership offers you a great way to do it by helping you manage and run the gym better.

How Robert Butturini Enrolled Over 100 Members in March

How Robert Butturini Enrolled Over 100 Members in March

Martial arts have transformed many people: kids not being bullied anymore, kids that were full of themselves and were disrespectful became humble and respectful, and adults that are stressed walked out of the studio being fit and distressed.

I want you to meet Robert Butturini, based in Tennessee. He was able to enroll 100 new members in his martial arts school just for a single month. He shared that he can double his income ever since he joined Spark Membership. 

He shared in his interview with Master Ron Sell that he honored his success with his staff. 

Just like any other martial arts school they also after school camps membership, summer camps are one of the biggest contributions that brought this increase in numbers, with these programs saved him and his staff from the pandemic.

COVID-19 didn’t stop him from thriving in his business, as a matter of fact, he added new programs. He did multiple things and revenue streams to reach this number. 

Even prior to COVID, they were heavily involved in the community especially sponsoring schools just to bring in students. 

One of the things that are really instrumental towards his success and the massive result is the mindset shift – getting involved and getting back to the community and just by coming from a place of wanting to help.

Being a giver first and your efforts will multiply – doing it for the right reason and having a good product is going to sell itself without the paid marketing efforts. 

Robert also shared what a good martial arts product would look like. For him, it’s about his instructors who treat the students well and care for them – the way his instructor nurtures their students are reflected in their teaching—additionally, the cleanliness of the facility and the staff.

Lastly, he shared how SPARK Membership helps his business thrive by helping him and his staff save many hours by generating all of the invoices and putting them all together. What he also loves about SPARK is that it’s constantly evolving. The software is easy enough for the staff to navigate in day-to-day operations. Especially on holiday, they don’t need to worry about working on a lot in the backend because SPARK automates and does it for them. 

I hope Robert’s story gives us the awareness to elevate our own mindset, and if you have no extra time to do the work, want to have more time with your family, want to organize your business, and want everything to be easy – that’s what SPARK software is for. 

Read one of our blogs: 20 Yoga Challenges You Can Run in Your Studio

If you want to grow the members of your gym, spark membership offers you a great way to do it by helping you manage and run the gym better.

The Importance of Having Standard Operating Procedures

The Importance of Having Standard Operating Procedures


It is an acronym for “Standardized Operating Procedures.”

Standard Operating Procedures, aka “business systems,” were responsible for the rapid opening of 200 locations in the 1970s in only a few years.

When you create SOPs, you take something complicated and break them up into step-by-step tasks almost anyone can follow and consistently succeed.

It’s one of the reasons Spark Membership Software is so helpful because it, too, is based on successful martial arts business systems.

An enrollment conference is an excellent example of an SOP. It’s something you can systematize. And it’s wise to organize to create highly trained staff members who consistently produce results.

You can systematize everything by writing down the steps.

Creating SOPs (business systems) is pretty straightforward. They are just checklists of what to do for a specific task.

Here are some simple tasks you can systematize:

  • Your marketing
  • Your events
  • Your class structure
  • Your communication
  • Your sales process
  • The way you greet your members
  • Your rank testings

Write down the outline. Then practice it for a while and notice what needs to be tweaked, what needs to be eliminated, and what works great.

Then you monitor your results and adjust.

You deserve success. You impact lives.

Read one of our blogs: How To Get More CrossFit Members

If you want to grow the members of your gym, spark membership offers you a great way to do it by helping you manage and run the gym better.

Summer Retention Strategies

Summer Retention Strategies

Make your summer grow and thrive. We understand the pain that some school owners have been through knowing half of their students left and go on vacation and the other half are lazy and want to do other things. Do these strategies so you can’t have a poor summer cash flow.

  1. Change your curriculum

Do a theme week where you can announce in advance to get the excitement going, and they have something to look forward to. 

  1. Every time they get to class and participate at a high level, you’ll give them a ticket

It will increase retention that will make them show up more in classes and execute their best in the class. It’s also a reminder for them that they are doing something positive. 

  1. Utilizing software such as Spark Membership

Spark membership has a feature where you can promote your summer activity in the student app that can save you a lot of time and put in automation.

  1. Offer upgrades before summer camps

Other than that, you can also offer an upgrade to your students before the summer camp – if they upgrade to a high-level program, they’ll get a free camp.

Many schools have generated more income during summer because they’ve made the switch. If you add 3 to 4 one-week camps, you will get extra revenue from that. Every school reaches out to students in their community, so as a martial arts instructor and a school owner, you’re helping them change their lives. We have to create a better experience for them and, at the same time, embrace innovation.

Read one of our blogs: How to Start a Fitness Brand

If you want to grow the members of your gym, spark membership offers you a great way to do it by helping you manage and run the gym better.