The Most Powerful Retention Tool

The Most Powerful Retention Tool

Retention is such a hot topic in our industry, but I’m going to tell you that the most powerful retention tool is very simple. It is relationship building. Relationship building determines the retention that you have. And especially in schools that have hundreds of students, retention can be a challenge. But at the end of the day, only you, as the headmaster and principal of your academy, can make such a powerful impact.

I want to give you a power that I call the power sessions. There are many one-on-one sessions right after class that literally take two to three minutes at the most. But you know, we do this here in person, and it’s such a powerful tool.

You can make a simple conversation with your students a step toward building relationships. You can also use little power sessions to help them feel more confident. You know, simple interactions like that are especially common at my school. You guys all know my position—you know, multiple companies—so I don’t get to spend a lot of time there. Even teaching an entire class can be challenging, you know, as the head school owner, because you have so much to do. But these little power sessions are how I keep track.

After I do this, I take the student card and I just put GMP and a date next to the card that lets me know that was the last time I interacted. So, my goal is to try to do like 10 of these a day. Okay, 10 of these are literally two minutes each? 20 minutes of your time, right? But how powerful is that?

Make sure you do these little mini-power sessions. It will have a tremendously positive impact on retention. But more importantly, that one-on-one interaction that you’re having I mean, think about it. The less the student knows how much you care about them, It lets parents know; it’s just so powerful. It’s the most powerful two minutes that you can spend with your students. Okay, and you could do this every day and make it a habit. And at the end, if you notice, I just took 30 seconds. “Hey, how’s he doing at home?” “How’s he doing in school?”

You know, the most powerful form of emotion is the emotion called love. Love is caring. And when your students and their parents know how much you care, that’s where the retention is—in the bond and the relationship.

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Retention: Keeping Students Long Term

Retention- Keeping Students Long Term

The most important thing we can do as school owners is to keep our students long-term.

Retention is super important not just from a business standpoint, but the longer you keep your students training the better it is for them because as martial artists we know it can help them. We know that we can get them to the next stage of their life.

One of the things, why people stay with your school in a long term is when you identify how they will fall in love with martial arts. So, if you want people to stick with you in a long term, you have to nail identifying how to make people fall in love with martial arts at a very early stage.

The foundation that you’ve built in the very beginning is so crucial for their long-term experience. Here’s the tip, identity what you can do in your program for the first 6 weeks to 6 months to make sure they fall in love with your program and with the martial arts. According to research, 70% of students quit any sport because of a lack of fun and because they didn’t have a good time.

Another tip is the importance of the trial program, we believe that the trial program set us up for success. Don’t throw your new students into group class right away, the first trial needs to be one-on-one that will make them feel comfortable, then put them in a group of people who just started just like them so they won’t feel confused. 

Lastly, re-assess your class and make sure that the instructor teaches the class well by following the curriculum and that it is being taught at a high and fun level. Also by making sure that your instructor is not being too overly critical of the students.

So by making your curriculum exciting, they are making progress towards their goal, your communication with them is consistent and your school has a clear path for them towards becoming black belts. 

Read the related blog: The Best Martial Arts Summer Camp Idea To Increase Attendance

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3 Things Why Students Quit Martial Arts and What to Do About It?

Retention is important. 

The most important we can do like martial arts school owners is to keep our students long-term. 

Ask yourself three things:

  • Why do students quit?
  • Why students are still in school and what keeps them going?
  • And the most important question, how do you cause more people to fall in love with martial arts?

Here’s the thing, if you want people to stick long-term and it’s crucial that you get to nail the foundation at the very beginning. 

What can you do in the first to six months of your program to make your students fall in love with your program? 

First, you can do, is your program should be fun – that they would smile because it’s a good time.

Second, on their first trial don’t mix them in a group class with regular students but instead do it one-on-one, it will make them feel comfortable and give them an assurance that it’s going to get tough but you’ll help them. 

Third, look at your student attendance and see who consistently attended class and who is not consistent in attending classes, then reach out and communicate to the students when they missed classes. 

Paint a vision of what a long term looks like for your school and set the foundation right to keep the student in the long-term. 

Read one of our blogs: Best Methods To Maximize Your Gym’s Monetization

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