We will discuss how protocols can increase enrollment, retention, and upgrades, as well as how to create a positive experience for students. Whether you’re a school owner, educator, or parent, this blog will provide valuable insights that you can implement in your school or education setting. Let’s dive in!
Maximizing Enrollment, Upgrade, and Retention Ratios
As school owners, it’s important to maximize our enrollment ratio, upgrade ratio, and retention ratio. Doing so, it not only improves our bottom line but it also helps us grow our school. However, this also presents challenges, such as language barriers and cultural differences.
One way to overcome these challenges is to implement standard operating procedures (SOPs) that anyone can follow, regardless of their language or training level.
Creating a Welcoming Experience
For example, when it comes to increasing enrollment, it’s important to focus on building relationships with our students. One way to do this is by creating a welcoming experience for new students, such as providing a welcome packet with a personalized card and a toy or water bottle with our school’s logo.
💡Welcome students with a warm smile and create an inclusive environment for their journey to self-improvement
Catering to Emotional Needs
Another way to create a positive experience for new students is to focus on their emotional needs. For instance, if a child is shy, it’s important to give them the confidence they need to participate in class. One protocol that we use at our school is to take a picture of the child on their first day and present it to them framed at the end of class. We also call the child up to a breakout board to give them a chance to showcase their skills.
💡 By catering to the emotional needs of our students, we not only improve their overall martial arts experience, but also empower them to reach their full potential both on and off the mat
Building Tight Relationships
To build a tighter relationship with our trial students, we offer a four-week trial program for $29 that includes a karate shirt. To make an emotional impact, we test them for their white belt around the third week of the trial and have them recite the student creed out loud. This not only boosts their confidence but also makes them feel like they are part of the school community.
In conclusion, implementing protocols that focus on emotional impact can help increase enrollment, retention, and upgrades. By creating a welcoming experience, building relationships, and catering to the emotional needs of our students, we can create a positive and memorable experience for them.
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Read one of our blogs: How to Increase Booking Trials and Show Ups