How To Get Clients As A Personal Trainer

How to get clients as a personal trainer

Why did you decide to pursue a career in the fitness world? Was it because you desire to put your fitness passion into improving the lives of others? Have you lost a significant amount of weight and wish to help others do the same? Are you a former athlete interested in creating performance-enhancing exercise programs for professional athletes?

It wasn’t because you wanted to be a marketing expert, but that’s exactly what you need to become if you want to draw in new customers. You have your training certification, but in order to be a true personal trainer, you must have clients. So, here are a variety of methods on how to get clients as a personal trainer.

How do I promote myself as a personal trainer

Knowing how to market yourself as a personal trainer is essential in today’s fitness industry. Because there are an increasing number of professionals working in this field, you must stand out with a strong personal training marketing strategy.

If you follow a few simple steps, implementing a marketing strategy can be simple. First and foremost, you must establish a goal to determine precisely what you hope to achieve through your personal training marketing strategy. With this, you can figure out how to get clients as a personal trainer:

Establish a personal trainer blog

Establishing a blog as a personal trainer gives you more authority in the sector. Sharing your knowledge with others increases their trust in you because they see you know what you’re doing when you go to the fitness center to train them.

Writing on a blog may not come naturally at first, but doing so on a regular basis will help you write better and, particularly, will help you find your style. A personal trainer blog can cover a wide range of topics, including exercises for specific muscle groups, nutrition advice, recovery techniques, and so on.

Create a community

When people read your content, they are not only considering whether or not to employ you as their personal trainer. They also consider your ability to assist them in achieving their objectives. Something magical happens when you create trustworthy, powerful, and engaging content: you begin to build your community. And this is magical because once they trust you, they will not go anywhere else: they become loyal.

It is extremely challenging to sell something if no one is aware of you or your services. You cannot sell personal training sessions unless you make yourself known in the gym where you work or in your local community. There are a few things you should do to market yourself as a personal trainer, including inviting friends to workshops, incorporating gym challenges, or bringing your classes to the gym’s timetable.

Word of mouth

This is still one of the most effective marketing strategies for personal trainers. According to Nielson, 92% of consumers trust suggestions from family or friends more than traditional marketing techniques.

In fact, word of mouth can be thought of as the office equivalent of social media. You have no idea how far the message will travel. A client can tell a friend about you, and that friend can tell his family, and his family can tell other friends, and so on. Word of mouth is beneficial because it is honest, genuine, and free.

How do you market a personal trainer on social media

Before diving into the world of social media, you should have determined who your target market is and what your niche is. These are crucial to understand because they determine which platforms you will use and how you will present your posts. Here’s how to use social media to get clients as a personal trainer:

Select the best platform

There are numerous social media platforms available, and you do not have to use them all. Even so, some, most particularly Instagram, Facebook, and YouTube, will be extremely beneficial to you. As a result, you must select the best one for you. Since social media is an ever-changing field, it is nearly impossible to predict what will happen on your social media sites. You must approach each platform with an open-but-reactive mindset.

Have objectives

As you enter the social media world, you’ll want to create targets so that you’re not just posting whenever you feel like it. Without goals, it’s difficult to know how well your social media strategy is working. 

Here are a few objectives for your social media platforms:

  • Community engagement 
  • Brand awareness
  • Customer support
  • Lead and sales generation
  • Content distribution

Schedule on a regular basis

 To use social media to increase your visibility and build a following, you must post continuously and frequently. It is suggested that you schedule these posts ahead of time so that you do not have to stop in the middle of your day to write one. Social media has come a long way, and platforms now allow you to create posts ahead of time and then schedule when they are posted or released to the public.

Other means to get more personal training customers

Let’s go over each of these with some real-life examples to help you get more personal training customers.

  1. Describe your services

Determine the type of service you want to provide. A personal trainer once left a door hanger at my house, advertising himself as a “bodybuilding, marathon training, weight loss, powerlifting, dumbbell training, and HIIT conditioning” expert.

  1. Identify your ideal client

Who is your ideal client once you’ve determined the services you’ll provide? Evaluate a specific demographic or population that could benefit from your services. Here are some examples:

  • If you are a woman who has had children, you may want to concentrate on assisting pregnant women in both managing their fitness during pregnancy and reaching their fitness goals afterwards.
  • If you live in an area with a large population of older adults, you should consider developing a strategy for communicating with that demographic.

Similarly, a trainer in an urban region where many of the health club representatives are working professionals must recognize the times of day when potential customers are available to train and develop a marketing plan to fill those open time slots.

  1. Display your value as a qualified personal trainer

What is the cost of achieving and maintaining optimal health? Working with a NASM-Certified Personal Trainer who understands the Optimum Performance Training Model to create an exercise program assists a client in reaching his or her fitness goals.

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How Much Does a Personal Trainer Cost?

How Much Does a Personal Trainer Cost?

Hiring a personal trainer might be the right decision for you if you’re looking to get in shape. However, how much does a personal trainer cost? What are the pros and cons of hiring one? In this blog post, we will discuss how much personal trainers typically charge and the benefits and drawbacks of working with one.

How much does a personal trainer cost

Personal trainers can be a significant investment if you’re serious about getting in shape. They can provide motivation, accountability, and customized workout programs to help you reach your fitness goals. However, personal trainers are not cheap. Depending on your location and the trainer’s experience level, rates can range from $35 to $120 per hour.

Should you hire a personal trainer

There are some pros and cons to consider before hiring a personal trainer. Conversely, a trainer can help you reach your fitness goals more quickly and effectively than if you were working out on your own. 

Personal trainers can also provide much-needed motivation and support, especially if you’re new to exercise. However, personal trainers can be expensive and might not be available when you need them most. Here’s a closer look at the pros and cons of hiring a personal trainer.

The pros of hiring a personal trainer

  • You’ll reach your goals quickly
  • You’ll get motivation and support
  • Also, you’ll have someone to teach you the proper technique

The cons of hiring a personal trainer

  • They can be expensive
  • They might not be available when you need them most
  • You might feel intimidated working out in front of other people

What is the average rate of a personal trainer

Many variables will affect the answer to the question “how much does a personal trainer cost?”

Location: Trainers in large cities or affluent areas will typically charge more than those in smaller towns or rural areas.

Experience: More experienced trainers will usually charge more than those just starting out.

Training style: Some trainers specialize in specific types of training, such as weight loss, sports performance, or injury rehabilitation. These trainers may charge more than those who provide general fitness services.

Training location: If you’re training at a gym or studio, the trainer may have to pay a rental fee, which will be passed on to you in the form of higher rates.

Equipment: Some trainers use specialized equipment, such as TRX suspension trainers or kettlebells, which may increase their rates.

Certification: Trainers with certain certifications, such as those from the National Strength and Conditioning Association (NSCA) or the American Council on Exercise (ACE), may charge more than those without these credentials.

These factors affect the prices per hour, month, and group sessions.

How much does a personal trainer cost per hour

As a general rule, personal trainers charge $25 to $50 per 30-minute session, $40 to $70 per hour session, and $60 to $100 per 90-minute session. Of course, there are always exceptions to this rule. For instance, if you hire a highly experienced trainer with years of success helping clients achieve their fitness goals, you may find someone who charges more than the average rate. 

What is the rate of a personal trainer per month

The average cost of a personal trainer is $250-$400 per month. This includes two sessions of one hour each week. You can expect to pay even more if you want to train with a highly sought-after trainer or at a luxury gym. 

How much does a personal trainer cost for group sessions

The average cost of a personal trainer for group sessions is $35 per person per class. This price will vary depending on the number of people in the group, the trainer’s experience level, and the type of training involved. 

How much does a gym personal trainer cost

Gym personal trainers typically charge $35 to $110 per hour, but to get a personal gym trainer, you will need to pay a monthly membership fee to the gym on top of the hourly rate for the trainer. The average monthly fee for a gym is $30, so if you’re looking to get a personal gym trainer, you can expect to pay around $30 per month, plus the hourly rate for the trainer. 

How to hire a professional to train you

A personal trainer can help you reach your fitness goals, but it’s important to find one that is the right fit for you. Here are some things to keep in mind when hiring a personal trainer. 

If you’re looking to hire a personal trainer, be sure to consider your budget, how often you want to train, and what type of trainer you’re looking for. Look for a trainer who has experience working with clients who have similar goals to yours, and make sure you feel comfortable with the trainer. 

Once you do, share your plans, goals, and budget with the trainer so they can develop a customized program for you. And be sure to ask about any discounts or package deals that may be available.

Once ready and during your first session, take some time to get to know your trainer and ask any questions you may have about their experience, training style, or how they plan to help you reach your fitness goals. Ask your trainer about the exercises you perform during your session and how these will evolve as you progress. Also, be sure to ask how often they recommend you train and what type of diet or nutrition plan they suggest. 

Finally, don’t forget that your personal trainer is there to help you reach your fitness goals, so make sure you communicate with them about how you’re feeling and how your body is responding to the exercises. This will help them make any necessary adjustments to your program.

Now that you know the answer to the question “how much does a personal trainer cost” and what to look for in a personal trainer, you can decide if hiring one is the right choice for you and who is the best fit for your needs. 

Investing in member management software is essential, as it will facilitate hiring, scheduling, classes, subscriptions, payment, and management of employees. Spark Membership has the most reliable software available. Join today and get access for 8 weeks for just $1.

How To Hire A Personal Trainer – Best Practices

Best ways to hire an effective personal trainer

Maybe you are at a point in your business where you are looking to expand your services, launching your business and needing your first personal trainer, or everything in between. Regardless, prior to hiring a personal trainer, your core services should be put in place. Equipment, memberships, schedules, and locations should already be established. If you’ve come to this point, and are ready to assist your members with more personal coaching on their goals, you will need a trainer that can take your gym to the next level. In this article, we explore best practices, what people look for in a personal trainer, and the top ten best interview questions.

Hiring a personal trainer and what to look for

According to Jamie King, founder of the Fit approach, gym members are looking for a trainer that:

  • Is certified by the appropriate regulators
  • Has experience and a matching personality
  • Develops their program according to a tried and true philosophy
  • Has a great reputation for getting results
  • Tracks your progress and adjust as necessary

In a summary of the demographic study by labor board zippia, there are currently 133,181 personal trainers in America, with over half of those openings per year in the country. Due to the recent shift to remote work in the pandemic, there is high demand and a major shift to personal training as both online fitness and traditional gym training are growing. All this to say, there is no shortage of qualified candidates who have the experience you need to start booking clients.

 When looking to hire a personal trainer, the top 5 criteria of how to hire a personal trainer (other than proper certification!) you must consider are:

  • Culture

Personal trainers are humans first, and as such, can be hired both in-house, on contract, or on a freelance basis. Because of this, they rarely hide their personality. This is good news, as you can properly gauge their culture during the interview and probation period. If your gym caters to less experienced people, and has a generalized approach to fitness, with a staff that has a sunny disposition, you may not be looking for an aggressive and abrasive trainer that pushes people to their limit. Consider your brand and public image, and if this trainer can fit that mold.

  • Communication

This not only means communication with the client but also communication with management. A great personal trainer will update you on the fitness progress of their clients, their goals, and the adjustments and programs they have made to suit their client’s needs. In a front-facing role, a great communicator will reduce the chance of injury to their client when attempting or adjusting exercises. When communicating with the back-end, great communication ensures operational excellence.

  • Knowledge

Contrary to popular belief, a personal trainer must be extremely well-versed in biology, Kinesiology, and other related disciplines. They must know the parts of the body and how certain exercises will affect a client, and if there are others that are more effective. Furthermore, they must have a wide breadth of knowledge on various workouts to suit their client’s needs.

  • Experience with critical situations

It is no secret that the health and fitness industry poses certain inherent risks, such as injury and medical conditions. Not everyone that the personal trainer will be working with will fit the narrative of a young and otherwise healthy person who is looking to lose weight. Personal trainers receive many clients that are looking to reinforce recurring injuries or to lessen the effect of a medical condition.

  • Etiquette

A personal trainer is not the typical employee, they are akin to an account manager. This means that although they may be working for the gym, the clientele works directly with the trainer. On top of communication and proper negotiation techniques, a personal trainer must be trained in customer service and etiquette. There is a certain decorum when working in a position of authority, and professionalism needs to be adhered to in terms of scheduling, communication, and polite/professional behavior.

Top ten interview questions on how to hire a personal trainer

Now that we’ve taken a look at what clients want, and the standard your trainer should be held to, we will translate these qualifying questions into a professional interview that will help to shine a light on whether the trainer is a great fit or not. You will need someone very intrapreneurial and who has a proactive spirit in growing their client base so that you can maximize profits and satisfaction but also comply with the rules established by the gym and report progress. This is where having gym management software is important, as it will assist in the hiring process, but also build out your platform for scheduling, payment, staff management, marketing, communication, and much more. Spark Membership is the best on the market. try it now for just $1.

1. With the many clubs to choose from, what attracted you to apply to be a Personal Trainer at my Gym?

2. What was the motivating factor to becoming a personal trainer? Were you initially taking personal training as a gym member?

3. Tell me about your coaching style, and the types of clients you have worked with.

4. Are you ACE, NASM or NSCA certified? What other certifications or classes have you taken that you feel are relevant?

5. Tell me about a time you were dealing with a difficult client. How did you resolve it?

6. How do you stay current with industry trends?

7. Tell me about your proactive marketing. What is your plan on building a client base at my club? Do you already have a following?

8. If a client has an injury or medical condition, but insists that they would like to perform a high-risk workout, how would you handle this situation?

9. Tell me about a time a program had to be changed, why did it need to be changed and how did you do it?

10. Do you have any questions about management, clientele, or my studio in general?