Best Methods To Maximize Your Gym’s Monetization

Best Methods To Maximize Your Gym’s Monetization

How do gyms make money

As a gym owner, it is natural to think about monetizing your gym space. In this article, we will define the different ways that gyms and fitness clubs traditionally make money, but also, other ways to bolster your top-line revenue. Furthermore, studies have shown that 50% of gyms and fitness centers fail in the first 5 years due to common situations that are fixable. First, let’s go over the main methods to make money at your gym.

Gym cash flow – the basics

There are a few staple business activities that are paramount to your success. Regardless of the niche that your gym caters to, there is a certain service that all clients will expect to be available and affordable. Below are the most common:

• Membership fees 

When the question, “how do gyms make money?” pops into your head, the first thing that comes to mind is membership. The lifeblood of the fitness industry is largely subscription-based. Not only has this become an expected service and the status quo, but it is an easy way to get access to an increased share of your client’s wallet. While most will remain only members, there are upsells and premium services that can be paired with standard gym access.

• Personal training 

Individual coaching and training has always been the best upsell for a standard gym member. Personal training provides customized and individual solutions for a person’s fitness goals, and the compensation reflects that. Having a team of licensed trainers that command respect and the results of the membership base is a great way to introduce a premium service to those that have the financial capability and drive.

• Classes

These can be both specialized and general. The most common and popular classes are group cycling sessions. It provides a great way to hold the entire class accountable and most enjoy the high-energy atmosphere led by an instructor that doesn’t just teach but is actively demonstrating and advocating for their methods. Although this method is not revolutionary, it has seen great successful results due to the high-intensity atmosphere and group cohesion.

Three common reasons why gyms fail

With over half of gym businesses falling within the first few years of their inception, it is important to proactively mitigate this chance by being prepared. The most common reasons for not being successful are:

  1. Lack of sales and marketing

There is a reason this is first on the list. If you don’t have any clients, you don’t have a business. Setting aside the gym niche, for now, a business owner needs to have a powerful sales and marketing method to both increase brand awareness, and to close sales.

  1. Improper management

There are three resources that every business has; human, capital, and natural. This is a huge learning process, as managing these channels is of the utmost importance for the success of your business. Unfortunately, time is of the essence, and keeping it both simple and effective is a monumental task for a business owner.

  1. Not interpreting the right data

When first asking yourself, “how do gyms make money?”, the actual question should reflect practices that you are already doing. Finding the “it” or “x” factor of your business and expanding on it is the secret to finding a winning and profitable strategy. This is very difficult to do as most small businesses have not developed an effective way to measure and analyze their meaningful data.

In business, the learning curve can be extremely steep, and, unfortunately, can be costly to the success of your business. Proper gym management and membership software help to drastically cut this learning curve and set up a proper way to both manage your business, but also streamline onboarding and revenue. Spark Membership is the best gym management software on the market. Start today for just $1 and see the difference in your data analysis, member management, sales, and staff satisfaction.

5 alternative ways to increase your gym’s revenue streams

As a small gym, it is important to walk before you can run. This means that before searching for multiple streams of income for your business, double down on the staples and watch your gym flourish with proper management. If, however, you are a larger gym that is rapidly expanding or have found yourself location-agnostic, below are some common ways to monetize your gym.

  1. Online classes

No overhead, remote, and no capacity limits.

  1. Supplements and protein shake

Consider setting up a juice bar in your gym for pre and post-workout shakes, or selling your product line with a carrier.

  1. Renting space out for complimentary services

Gyms are often large facilities. Rent out the space you don’t need and even set up referral programs for massage therapists, physiotherapists, and specialized instructors.

  1. Selling merchandise and equipment

Gym bags, apparel, and workout equipment are in very high demand among your members, especially those that are after this lifestyle.

  1. Offering nutritional advice and meal plans

The body is a statue to be molded, yet it cannot do so without the proper fuel. It is just as important to have a healthy diet as it is to stick to a proper workout regime.

14 Proven Ways to Multiply Your Boxing Gym Membership Sales 

14 Proven Ways to Multiply Your Boxing Gym Membership Sales 

It is no secret that to have a thriving business, you need to increase your top-line revenue. Depending on the services you have on offer, it is important to diversify the awareness of your boxing gym across multiple channels. The current situation has changed the way to do business forever, and both the services and advertising methods must adapt to remain relevant. Below, we will outline the 8 best ways to attract and increase boxing gym membership sales, and further, the 6 best ways to approach digital marketing and grow your online presence.

8 ways to increase boxing gym membership sales

  1. Focus on your niche

You are not a full-service gym. You’re not a yoga studio. You are a boxing gym. Studies have proven time and time again that adopting a lean business model and laser-focusing on a specific niche. The gym is general. Boxing gym is a niche. Boxing a gym for busy business executives is an example of a winning-focused niche strategy.

  1. Streamline your onboarding process

Onboarding new clients need to be seamless. This point is critical, as you could lose the sale before the journey even begins. Gym management software is essential, as it provides an encompassing solution to payment, intake, communication, training, and bookings. The best available is Spark Membership, which you can try for just $1

  1. Everyone loves a good deal

When a new restaurant opens next door, what’s the first thing they do? they send you a flyer with their menu and promotion. This is true for salons, realtors, and hardware stores. Your Boxing gym isn’t any different, and new members will be attracted by the deal, but stay for the welcoming service and vibrant culture.

  1. Host and participate in events

Your business launch is the most important event to the success of your business. Don’t just open for business, create anticipation and buzz before launch with a successful marketing campaign. explains the importance here.

  1. Never underestimate a good review

When word of mouth isn’t available, potential clients will look for testimonials and proof that your boxing gym can fit their needs. Encourage your current satisfied members to create posts and tag your gym, as social proof remains the #1 way to show leadership in a niche.

  1. Invest in your staff

Not only does your staff need to be knowledgeable, but no one on your team can believe that customer service is beneath them. Train your staff in conflict resolution and client management, but don’t forget to invest in their happiness and work culture as well. Happy employees bring satisfied clients.

  1. Referrals

It is common knowledge that referrals are the best source of advertising. Not only is it free, but it also targets your ideal customer, and makes them extremely easy to close – all without you having to say a word. Encourage referrals, but you can multiply this with a program. Offer incentives, such as discounts, gift cards, and merchandise to members that successfully refer a new paying member.

  1. Diversify your equipment

No one likes coming to a small gym with just a few bags and a couple of trainers. Invest in your gym aesthetic, and install a variety of useful equipment, such as kettlebells, wraps, and ropes.

6 platforms to explode your online brand awareness

Firstly, let’s talk about socials. Social media isn’t to post now and then just to say you have a presence. It must be treated professionally and may even require a team. Again, Spark Membership can help you achieve this, while also running your gym. Let’s go over tips for the top 4 social media platforms:

  1. Facebook

Set your business page up properly beforehand, and include all relevant location and contact information. Going live on Facebook and posting on other community pages are a great way to build awareness and a following.

  1. Instagram

More visual than Facebook, keep your content light but effective, and leave the more information stuff to the above. Instagram focuses on aesthetics, promotions, and trends. Post informational boxing videos, search trending boxing hashtags and keep your page visually striking with the use of proper editing.

  1. Twitter

If Instagram was the artsy creative, Twitter is the debate team. Twitter is about posting announcements and industry trends. Make this go viral by participating in other threads and retweeting engaging posts.

  1. TikTok

TikTok is the most rapidly growing of the 4. It is similar to Instagram, but less about pictures and aesthetics, and more about viral trends and videos. Wordless demonstrations of exercises, hopping on popular music trends, duetting other videos, and reacting are proven ways to grow your page.

Finally, let’s talk about your online presence on search engines and websites:

  1. Website

An effective website lists services that have an about page and provide questions for the most important questions your potential and current clients have. Integrate Spark Membership with your page to effectively manage it.

  1. Google

Ever wondered how businesses popped up when you search for them? All successful local businesses have to google my business (GMB) accounts. Setting up GMB as soon as your business is launched is extremely vital to automate your boxing gym membership sales. Check this page often and encourage positive reviews. In the event of a negative one, respond right away and provide a solution for their complaint or indifference