Health & Fitness Advertising Hacks To Revitalize Your Marketing

Health & Fitness Advertising Hacks To Revitalize Your Marketing

Health and fitness advertising is a great way to revitalize your marketing. It can help you connect with your customers on a more personal level, and encourage them to take better care of their health. As the world becomes increasingly health-conscious, health and fitness advertising will continue to grow in popularity. In this blog post, we will discuss some of the best tips for health and fitness advertisements, and how you can create ads for your own business.

What is a health and fitness advertisement?

health and fitness advertisements

Health and fitness advertisement is any form of advertising that promotes health or fitness-related products or services. This can include everything from gym memberships and personal trainers to health food and supplements. Health and fitness advertising often uses health-related slogans and images to grab attention and promote its message.

Why you should use health and fitness advertisements?

Why you should use health and fitness advertisement?

There are many reasons health and fitness advertising is a splendid choice for your business.
First, it can help you connect with your clients on a more personal level. People are always looking for ways to improve their health, and by advertising your health-related products or services, you can show that you care about their health and wellbeing. 

Second, health and fitness advertisements can encourage people to take better care of their health. By promoting healthy lifestyles and products, you can encourage your customers to make healthier choices. This can lead to improved health outcomes for them, and a boost in sales for your business. 

Third, as the world becomes more health-conscious, health and fitness advertisements will continue to grow in popularity. More and more people are looking for ways to improve their health, and health and fitness advertising provides a great way to reach these customers.

When is the best time to use health and fitness advertisements?

According to RunRepeat, the health and fitness industry is expected that the gym industry will only account for 30% of the fitness industry’s revenue by 2028 (131.9 billion in revenue). Given this trend, it’s clear that health and fitness advertisements should be used year-round. However, there are certain times of the year when health and fitness advertising is particularly effective. 

For example, health and fitness advertisements are often used to promote New Year’s resolutions. 

Thus, the best time to start using health and fitness advertisements is now.

Did you know?
💡 Ross Dickerson, The Rock’s personal trainer, is the most active and highest-earning fitness influencer. Mr. Dickerson’s 2.8 million-follower account earns $15,000 per post.

How to create health and fitness advertisements?

How to create health and fitness advertisements

When creating health and fitness advertisements, there are a few steps you need to follow to ensure that your ad is effective. 

  • Identify your target audience.
  • Define the actual pain point.
  • Come up with health-related slogans and images.
  • Write persuasive copy and share your story.
  • Include a call to action.
  • Test your ad before you launch it.

💡 If you want to create health and fitness advertisements that are effective, you need to follow these simple steps. By targeting your audience, defining their pain points, and creating persuasive copy, you can create ads that will help you boost your sales and connect with your customers.

Note: Do not follow typical stereotypes in your health and fitness advertisements.

When creating health and fitness advertisements, it’s important to avoid following typical health and fitness advertisement stereotypes. These ads often feature thin, perfectly toned models and use health-related slogans that are overused and ineffective. Instead, try to be creative with your health and fitness advertisements. Use health-related images and slogans that are unique and grab attention. By doing this, you’ll be able to create ads that are more effective and have a greater impact on your target audience.

The best tips for health and fitness advertisements

The best tips for health and fitness advertisements

Getting healthy and staying fit are two of the most popular New Year’s resolutions. And, as a result, the health and fitness industry is booming. According to the statista, the fitness industry was worth $96 billion in 2019 and is only expected to grow in the coming years.

With so much money to be made in health and fitness, it’s no wonder that advertisements for gyms, workout programs, and weight-loss products are everywhere. But with so many ads vying for attention, how can you make sure that your ad stands out from the rest? Check out our top 14 tips for creating health and fitness advertisements that get results.

Keep it simple

In health and fitness ads, less is more. You don’t need to cram a lot of text or complex images into your ad; instead, focus on making a single, obvious point that will grab people’s attention. After all, you only have a few seconds to make an impression, so you need to make sure that your ad is immediately understandable and eye-catching.

Did you know?
💡Over 6.9 million Members make Peloton the largest interactive workout platform. Peloton, situated in New York City, was formed in 2012 to connect people together through exercise and help them become their best selves.

Use eye-catching images

Besides being simple, your ad should also be visually appealing. People are more likely to remember an ad if it includes an eye-catching image, so choose something that will grab people’s attention and hold it long enough for them to read your message. Bright colors, close-ups of people working out, or before-and-after shots are all good options. 

Highlight the benefits

When it comes to health and fitness ads, what’s in it for the customer? Make sure you highlight the benefits of your product or service in your ad so that people know what they’re getting if they choose to work with you. Are you offering a free trial? Guaranteed results? A money-back satisfaction guarantee? Whatever it is that makes your offer unique, make sure you prominently feature it in your ad.

Use a strong call-to-action 

Your ad should include a strong call-to-action (CTA) telling people what you want them to do next. Do you want them to visit your website? Sign up for a free trial? Call you? Whatever action you want people to take, make sure your CTA is clear and easy to follow. 

Target your audience 

It’s important to think about who you want to reach with your ad before you create it. What demographics are you targeting? What interests do they have? And what needs do they have that your product or service can help with? Answering these questions will help you create an ad that resonates with your target audience and gets results. 

Use persuasive language 

You should write your ad in persuasive language that convinces people to select the action you want them to take. Use strong words that evoke emotion and make people want to take notice of your ad. 

Be consistent

When it comes to health and fitness advertisements, consistency is key. Make sure your ads are on-brand and in line with the rest of your marketing efforts so that people can easily recognize your company. If you’re consistent, you’ll be more likely to build trust with your audience and ultimately get better results.

Be innovative

All health and fitness service providers show advertisements about how someone was fat, felt ashamed about this situation and then decided to come to them, and as a result, he got the perfect body. Health and fitness advertisements should be more innovative than this. The era of fat shaming or health shaming people into becoming your customers is over. There are much more benefits in health and fitness than just looking good. Health and fitness should focus on advertisements that show all the benefits, like improving mood, better sleep, more energy, better digestion, and so on.

Get personal

In health and fitness ads, people want to see authentic stories from real people. Show them how your product or service has helped others achieve their health and fitness goals. This will help build trust and show that you’re a company that cares about its customers.

Use positive words

When you’re writing health and fitness ads, it’s important to use positive words that will resonate with people. Use language that is uplifting and motivating so that people feel good about taking action on your ad.

Use health and fitness trend

Keep your health and fitness advertisements up-to-date with the latest health and fitness trends. This way, you’ll be able to reach more people who are interested in what you offer. Plus, it’ll help you stay ahead of the competition.

Create a sense of urgency 

If you want people to take action on your ad, you need to create a sense of urgency. Include language that urges people to act now before it’s too late or they miss out on a special offer. This will encourage people to take the action you want them to right away. 

Test, test, test 

Once you’ve created your ad, it’s important to test it out to see how it performs. Try different versions of your ad with different images, headlines, and CTAs to see which one gets the best results. Then, you can use those findings to create even more successful ads in the future. 

Keep track of your results 

Besides testing different versions of your ad, it’s also important to keep track of your results so you can see what’s working and what’s not. Keep track of things like ad impressions, click-through rates, and conversion rates so you can see which ads are performing the best and adjust your strategy accordingly. 

If you’re looking to create a health or fitness ad that gets results, following these tips will help ensure that your ad stands out from the rest and reaches your target audience. Keep it simple, use eye-catching images, highlight the benefits of your offer, include a call-to-action, and target your audience for the best results.

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How to Master Martial Arts Marketing?

Think about business like a puzzle – one piece of the puzzle is marketing, and one piece is the retention, sales, and keeping your students attending.

And sometimes we tear down the area so it wouldn’t work.

Some would easily get discouraged and questioned themselves why it works for others and not for them.

Here’s a tip for you, study what works and doesn’t work for you and make the adjustments together as a team until you get the perfect combination.

The reality of the marketing is that it really works for you but be patient as it takes some time to get through it, do not try dismissing the idea that it doesn’t work for you – just do it and make certain adjustments and it will eventually work. 

Have a marketing plan, have 8 things going on in your marketing for the month in terms of internal, external events, and advertising, then look it back and check what works and did not work.

This is going to be a lot of work, because you can’t just focus on one thing to do, for instance just doing digital advertisement to get enrollees for your marketing school.

Falling flat is okay because that’s how we learn, just like our students they don’t get it the first fifty times. 

Sames goes with marketing it doesn’t mean that if you try once and you fail, it doesn’t work and justifying why it’s not working. 

If you haven’t snag the copy of marketing manual yet.

Read one of our blogs: The Best Karate Marketing Ideas To Increase Reach And Conversion

Try Spark Membership which offers all-in-one software that can be accessed from the convenience of your smartphone, all for just $1.

94+ Ways to Market Your Martial Arts School

Most of the school owners who decided to open a martial arts school wanted to share their passion with others. But then realize that it’s not enough to be just good at what they do. In keeping the school running, it’s really important that other people know that the school exists and keep the community informed of the benefits of martial arts. 

That’s why marketing a martial arts school can be one of the most stressful parts of running a school business, it can be overwhelming if you don’t have a clear idea of what you want to accomplish or how you want to accomplish it. Yes. Marketing is a lot of pressure, but it doesn’t have to be. The best way to handle the stress of marketing is to have a plan and stick with it. 

I talked to one of the best martial arts school owners and in this article, I’ll be sharing with you a long list of practical guides to marketing a profitable martial arts school.

Disclaimer: Massive action produces a massive result, so the monthly techniques I’ll be sharing won’t work unless you apply and take action. So, apply this guide to be known as the “best dojo in your town.”

Without further ado, here are 93+ ways to promote and grow your martial arts school. These ways are extremely powerful but before applying, it’s crucial to understand why you need to do it and what you can achieve.


  1. Create a VIP Pass: This can be used at any public place with a potential prospect: eg: Walmart, Publix, the Street, Parking Lots, Little League Field (parents are watching in stands), etc. You have different ways you can VIP them.
  • At lunch, VIP everyone in the restaurant
  • Leave a VIP in every “Register to Win” box.
  • Create a list of VIP-friendly locations; include the items when this location is busiest. 
  • You can use this script to strike up a conversation: “Hi. my name is John from Martial Arts Advantage here in New Tampa. As part of our New Tampa community outreach program, we are giving a free month of self-defense and safety classes to all children in our community.” 
  • Hand the person the pass and if they give any hint of interest, move to get the phone number and set an appointment. (Pro Tip: sending them to a spark landing page can automate this process!)
  1. Find a large crowd and give them a VIP pass. Keep on the lookout for community activities and events. 
  1. Gather the local community newspapers. Scour the upcoming events section where you can give a VIP pass or perform demonstrations. Follow through with a phone call and visit schedule the demonstration.
  1. Set two progress checks or upgrade conferences today. Aside from the marketing side of things, it creates a mindset around improvement for your students.
  1. Ask for referrals during the progress check or upgrade conferences.
  1. You can also print a large-scale print advertisement or billboard that the public can easily see.
  1. Set up a community Facebook Group, Newsletter, or run a targeted Facebook ad campaign.
  1. Aggressively get referrals from introductions and VIP members. You can ask them if they know relatives or friends who are interested in learning martial arts.
  1. Give VIP passes at Belt Graduations.
  1. Hand out VIP Passes to the students as they leave classes. Also, educate them on the benefits of helping the martial arts community grow.
  1. Do a Halloween VIP guest pass around holidays or other events.
  1. Set up a table in front of the school and sign up VIPs.


  1. Pizza Box Marketing (trade marketing with a local Pizza Delivery company). The pizza delivery company will get benefits from this such as follows…
  • You will pass out flyers and verbally encourage your members to order from them.
  • You will print door hangers with their pizza company on one side and our martial arts school on the other side at no cost. Communicate to them that the advertisement will expand better exposure for their business.
  • In exchange, you will ask them to place your flyers on every pizza box that goes out of delivery or store. Of course, make sure you will be the one who will provide the flyers.
  1. Send direct mail (postcards, letters, invitations) to your list of leads.
  1. Send an invitation to grand openings of businesses nearby. This way businesses can acknowledge that your school exists and it can establish potential collaboration in the future for an employee’s benefit.
  1. Offer students of other schools 30 days free. This can be very sneaky but you can potentially attract your competitor’s students by showcasing the unique brilliance of your school.
  1. Set up a booth inside malls or businesses where you can place information about the benefits of martial arts and the programs your school offers.
  1. Do demonstrations in these places, you can also bring your students
  • A movie theater (especially the premiere of a movie related to kids or martial arts).
  • Elementary schools
  • Junior High Schools
  • High Schools
  • Local Malls
  • Boy Scout/Girl Scout Meetings
  • Day Care Centers
  1. Hang a banner outside your school for common events:
  • “Back To School Classes Now Forming”
  • “Summer Classes Now Forming”
  • “New Year Classes Now Forming”
  1. Wrap a city bus with a banner of your school to promote it around the area. The area will get to see about your school and the benefits of martial arts.

  1. Do some rack cards. Double business cards in a holder placed at businesses around town. They are replacements for lead boxes, a simple “Take One” display.
  1. Offer corporate rates to local businesses and their employees. You can present the benefits of martial arts to the management. 
  1. Conduct a Buddy week where students can bring in their friends, siblings, and family members to participate in a real martial arts class.
  1. Plan an Open House in your school. Get all of your students involved in the demonstration to ensure you get a lot of spectators and guests. Friday nights work great – plan 1 or 2 hours of the demo, a raffle to insure you collect names, addresses, and phone numbers, refreshments, and a free trial class.
  1. Put a flyer flush or print door hangers for residences so they can easily see what your school offers.
  1. Make a list of local apartment complexes in your area and meet the local apartment manager and arrange an ad in a monthly newsletter and a door hanger. Apartment complexes usually have a monthly newsletter, so if you go there on the 28th of each month, you can stuff the newsletter with a flyer.
  1. Partner with like businesses (dance studios, yoga studios, or gymnastics) and may give free discounts for their students who want to learn martial arts.
  1. Put flyers at local businesses on community bulletin boards, you can ask the management first if you can post flyers to promote your school.
  1. Put a sign in the lobby, “Refer A Friend, Get Free Belt Test”
  1. Put a sign in the lobby, “Refer A Friend, Get Free T-Shirt”
  1. Send welcome letters to new residents or new businesses. You can get a list from the Chamber of Commerce and Electric Company).
  1. Do an open house for your school where your potential students can see what’s inside your school.
  1. Conduct a fun day in the parking lot, like playing games or doing demonstrations with your students.
  1. Introduce yourself to each business in the centers. It may result in a potential collaboration together with your school.
  1. Sponsor a local high school team/band so they can give you a shoutout during gigs. 
  1. Contact all of your white belts and get referrals. 
  1. Send a letter or call all no-shows and “B-Backs” and re-ignite their interest. Initiate a program that will spike their interest to join. 
  1. Participate in school activities such as carnivals, field days, talent shows, and fund-raising events.
  1. Make sure you have a structured training course established before you get started.
  1. Make sure you have sufficient staff and assistants ready to help at special events and carnivals. 
  1. Have a plan of how you can establish a win-win relationship between you and the school. 
  1. If necessary, hire a special events and activities manager to do all of the legwork for you.
  1. Gather as many testimonials from your student’s parents as possible. You can put these testimonials in a binder to take with you to your appointments. 
  1. Do a movie night, it will give students a chance to build friendships within the school and your school becomes a focus of activity and that is something that kids are always looking for things to do. Have a sign-up sheet at the front counter. 
  1. Day camps– It’s one of the most profitable revenue-generating events. The goal is to satisfy the needs of parents who work during the day and would like a sade, planned activity for their children to participate in. 
  1. Conduct a Glow Chuck and the beauty behind it is that the students must purchase the Glow Chucks and the profit from the purchase is the revenue you create in the 30-45 minute class/seminar. 
  1. Do a mall kiosk, a booth at a fair or mall show and offer a FREE Child ID kit with the 10 Safety tips letter. This would be a super community service and a great way to introduce your school’s services. 
  1. Call schools in your area and introduce yourself and your school programs and how it can benefit their students. 
  1. Get involved with school special events and activities.
  1. Establish a fund-raising program with the schools. The more you give, the more you get.
  1. Conduct a ‘Pad Holding Class’ the whole purpose of this class is to educate the parents on how to hold the focus pads properly at home to help enhance their child’s martial arts skills and have a quality time with their children. Offer a discounted rate if they decide to join up today and pay in full or put them on a family program. 
  1. Community outreach program– Approach businesses throughout the day and ask to speak to the manager or owner. Explain that you have a community outreach program and are selecting area businesses and offering free monthly membership for all their employees and families in the Martial Arts Program. There is no cost to either the business or the employees. 


  1. Spread awareness of the benefits of martial arts and do demonstrations with your students on Child Safety Day.
  1. Share information about martial arts as self-defense at the Women’s Self Defense Course. 
  1. Join Birthday parties and do fun demonstrations that will execute martial art.
  1. Do an enrollment contest it is a referral drive: 
  • Free test
  • Free upgrade gear package.
  1. Write articles about bullying, self-defense, concentrations and etc for local newspapers. It can position you as a go-to expert in your area and you will be at the top of their mind. 
  1. Collect testimonials from your students and how your school specifically martial arts transformed them as a person. 
  1. Do a press release by announcing the story behind why you built your school and spread information about how martial arts can help the community. 
  1. Educate basic program students on ASF’s Pass-A-Friend Program about martial arts and what are the benefits of it.
  1. Reactivate the past students by inviting them to an event where they will reignite their desire to practice martial arts again. 
  1. Come in as a special guest at the school and give motivational speeches to the students. 
  1. Speak at special events at school such as PTA meetings, open houses, and parent nights. 
  1. Host an on-site martial arts training course at the school as an after-school program for elementary students, or during school for pre-schools. 
  1. Make sure you have age-specific and event-specific speeches written and practiced before you get started.
  1. Send a letter home to every student 12 & under to give to their teacher. The letter simply requests the opportunity to speak to the class about having a positive attitude and being the best they can be. 
  1. Visit a school and give a very motivating speech and by the end of the speech do a quick Q&A game reviewing the key points of the speech.
  1. Send out mail to the schools you wish to work with, and draft a letter that describes the details of your on-site martial arts training courses. This is best for pre-schools and private schools.


  1. January– New year, new me. The majority of new years resolution includes getting back in shape. It’s the best time to run an ads campaign for “get back in shape doing martial arts.” 
  1. February– Spread love. Give flowers to students’ parents on Valentine’s day. It will grab attention with entertaining elements and will spread how nurturing and thoughtful the school is not just to students but also to parents.
  1. March– Dedication to all mothers. Give a flower to moms during the week of Mother’s Day. Additionally, you may conduct free training for moms for the month of March.
  1. April– Celebrate with an Easter Egg Hunt. Kids have no school usually on Good Friday so it will be the best time to conduct an all-day tournament or seminar.
  1. May– It’s summertime. Invite all of the missing in action students to come and conduct a fun activity with them.

Additional summer activities you can do:

  • Set appointments for presentations with daycares, summer camps, and boy/girl scout pack meetings. 
  • Summer enrollment contest (set up big prizes like bikes, computers, trophies, etc)
  • Conduct a free event called “Summer Buddy Bash”.
  1. June– It’s Father’s Day. Conduct a “Dad’s train with the kid’s event” or the Dads will have an opportunity to be the coach during the class. Most importantly, all dads will be trained for free in the month of June.
  1. July– Back to school. This is one of the most important months that you should leverage, it’ll take months of planning, but the best way to attract more students to your school.

Back to school marketing: 

  • Develop a back-to-school offer marketing campaign. For example, a 4-week free trial program, with a free uniform for the first forty callers, no commitment to continue. 
  • Run an ads campaign with your back-to-school special. 
  • Send pizza to different schools for the teachers for their lunch break. Plan on visiting the school and ask the teacher to have them invite you as their guest teacher of the week. 
  • Plan massive seminars discussing topics like children’s self-defense, bully-proof, martial arts for concentration, and so on. 
  • Plan make-up classes for students of yours who needs extra help from missing any classes this summer. 
  1. August– Be prepared because this is usually a huge month for enrollments, especially if you executed the plan for the month of July.
  1. September– Have a back-to-school party. Call those students who have quit during the summer and invite them to a special “Fast Back” program to get them back on track.
  1. October– It’s time for a Halloween trick or treats party.

Halloween activities you can do:

  • Halloween VIP Cards– ask each of your students to hand out the cards to every “trick-or-treater” that comes to their door.
  • Halloween Party– bring your friends
  • Costume contest– limbo, musical tombstone, and bobbing for apples
  1. November– This month will be short as we will lose one full week because of Thanksgiving, so make sure that during the first three weeks you can enroll students.
  1. December– It’s Christmas time. Conduct a Christmas party for your students and run an ad campaign for a Christmas Special: Uniform and 30 days for $29.00.


  1. Referrals– For every student that gives the name, address, and phone number of 5 friends we are giving them a choice of a Free T-shirt or Duffle Bag. The idea here is to market the program through announcements, flyers, and emails.

There are three primary sources of members referrals:

  • First is when a referral happens on its own and the prospect referral calls or visits the club without having been encouraged by a salesperson.
  • The second is called a point of sales referral where the new member is asked for referrals at the time of enrollment, usually having been given an incentive for providing more names. 
  • The third is called an existing member referral and it is the result of some sort of referral campaign or program that the club is running and offers gifts or potential prizes for the member referrals. 

Enrollment Referral Systems

  • Enroll your new student as you have always done so.
  • Explain to the new student or parent right after they fill out the paperwork and give the downpayment. “Our best students come from referrals. If you simply fill out this form with three names of friends, we will add a FREE month (or uniform, t-shirt, equipment bag, etc. as an option) to your program as our way of saying thank you.”
  • Ask the new student if it’s alright to use their name when you call their friends and offer them a FREE VIP mini membership.
  • Call these referrals within the next few days. If they hesitate be sure to explain all the wonderful benefits of training at your school. 
  1. At the appointment setting with new students ask them to bring a friend to the first class. 
  1. Establish a rewards program with the school based on referrals. 
  1. You will have to organize your contacts and referrals, determine the amount of staff you will need, determine any revenue you wish to invest, have a goal and keep an updated schedule of all your plans. 
  1. Talk to your friends and see if they can arrange an appointment. Ask them for help if they have any connections.
  1. Network in your community to generate interest, referrals, and respect. Wear clothing with your school’s logo on it and hit the streets. Give away free passes and donate what you can. 
  1. Capitalize on those community leaders and officials who pay your compliments by asking them for referrals and testimonials. 
  1. Do an enrollment contest it is a referral drive: 
  • Free test
  • Free upgrade gear package.
  1. Guest Passes– You must be very good at getting students to give passes even after the initial pass to a friend. You may use the following techniques:
  • “Students, we find that students who get the best results are those that train with a friend. The support and competition bring out the best in people. We normally charge friends $15 a class, however, I have 5 free passes for everyone. Would you just take a few minutes after class and write down 5 friends’ names and numbers and I will prepare the passes for you.”
  • “Who had a great class tonight? Please raise your hands. Who feels that they are either getting more confidence, are in better shape, feel more energetic, or are able to defend themselves better? Who has a fellow worker, friend, or family member who could use those benefits? Please see me after class and I will prepare a free week pass for that person.


  1. When summer ends students are gearing up for back to school. And here’s a fun fact, did you know that back to school is like Christmas time at martial arts school? It’s like a department store jam-packed because people are busy buying Christmas gifts, that’s how back to school is like for martial arts school.
  • Develop a back-to-school offer for your marketing campaign. Use this offer in all of your marketing to be consistent. For example, your offer this year would be a four-week FREE trial program, with a FREE uniform for the first forty callers, with no commitment to continue. 
  • Run ads with your back-to-school special. You may run ads in local newspapers, coupon magazines, Facebook ads campaigns, on road signs, with your direct mail, on pizza box tops, and in area school newspapers.
  • While you are contacting your area school newspapers, ask them to run an article that you have written about: Child safety, self-defense, history of the martial arts, the benefit of martial training for children, or any subject that you are an expert on.
  • Order all of the items that you will need to promote your school now. Such as pencils, bookmarkers, logo stickers, book covers, book bags, coffee cups, tumblers, frisbee, and so on.
  • Plan to send pizza to a different school for the teachers during their office hours several weeks before the school starts. Also, plan on visiting that school 2 days later to pass out any teacher gifts you have on to speak to the PE instructors about scheduling you to be the guest teacher of the week. Have copies of school presentations to leave with them, if they have to think about it and follow up 2 days later.
  • Plan a massive intro seminar for the next 9 months and plan on how you can market them. Ideas for the seminars may be about Being Bully-Proof, Children’s Self-Defense, Kid Safe, Karate for Concentration, and so on.
  1. Easter Egg Hunt– You can hold the Easter Egg hunt at your school, however, if the weather is nice you would do better at a local park. Some schools do it for students only and others encourage students to bring friends. 
  1. Outdoor Breaking Class– Combine a Board Breaking Class and a Picnic to add a new twist to the Bring A Friend Break A Board event. This event is clearly outlined in a special package under Revenue Generating Events. By bringing this outdoors you are combining a social event with chances of enrolling new students. The key here is to use the Mass Enrollment class the following week at your school. All guests that break a board are invited back to the school to take a free class and receive a free uniform. 
  1. Getting Registration Box Locations
  • Do not walk into a store with the box.
  • Ask to talk to the owner/manager. Explain that you are from the Martial Arts School and as a part of your community outreach program you would like to present them with a free membership to your school including a uniform. The only thing we ask is that they will display one of our registration boxes in the store during the time of the free membership. You will service the box once a week. 
  1. Corporate Programs– There are 3 ideas that will help your school establish a working relationship with the business in your community. 
  • Give local businesses financial compensation for every member they refer to your school. This idea works well for small schools that are just starting out. 
  • Ask local businesses to host a fund-raising event such as board-break-a-thon, freestyle competition, or intra-school tournament at their location. Taking your school’s events and bringing them out to the public will give both your business and their business great exposure.
  • Approach businesses about investing in a corporate package for their employees. Once your school is established, you can give big businesses in your area financial breaks for all of your programs. 

That’s it, you are now armed with extensive guides to market your martial arts school in your town. Bookmark this guide as your marketing campaign manual. If you forget or are unsure what to do for the month then you can revisit this article. 

Remember that it’s not enough to be good at what you do, people in the community have to be informed about your service. 

Being creative in your marketing strategy will help you expand your reach and word of mouth will spread like a wildfire.

If you are looking into easily managing, systematizing, and automating every part of your business – that includes marketing. This is what Spark Membership Software can do for you. 

With Spark, it aims to automate your school so you can have more time, freedom, and money. Some of the features that Spark can do for you are automating your reports, text flows, and email systems so that you don’t need to manually call your leads or students. It can also launch your online campaigns, special events, and more. These are some of the many features that Spark can do for your school. 

You can enjoy all of these features for just $1 for 8 weeks. 

Read one of our blogs: An Effective 10-Step Guide To Creating A Gym Business Plan

Marketing Theory That Will Actually Help Any Business Owner

A martial arts school must have a steady flow of students, or else the business will be stressed out – if this happens, it will be less efficient in serving and impacting the community.

Some schools are doing digital marketing but have little success or not getting any traction at all. With that being said, I encourage school owners not to get easily discouraged when some strategies work for others and not for you. Keep trying, keep working and pay attention to how it works. Digital marketing is a learning process.

Jay Abraham shared a theory called Power Parthenon Strategy, which states that we need to have pillars that hold up our business to have a viable long-term business. 

Imagine there are different columns in your business, and each column represents an advertising or marketing concept and action that you need to take. And if you have eight different columns, the idea is when one or two columns fail, there are still other columns left that are constantly bringing you business. So your roof doesn’t cave in. 

And the mistake that I’m noticing is that school owners are focusing on just one thing, and when it fails, the business will be in trouble in the next couple of months. 

Come up with different things that will hold the roof of your business. Although, this is not a quick turnaround as this will take several months to get your strategy in place. So to avoid being overwhelmed right away, we highly encourage you to do two things that will help market your business better.

Read one of our blogs: Increase Your Brand Awareness With Gym SEO

If you want to grow the members of your gym, spark membership offers you a great way to do it by helping you manage and run the gym better.

How to Open a Crossfit Gym – Everything You Need to Know to Start

With people becoming more and more health-conscious, Crossfit has been rising in popularity over recent years. If you are a CrossFit enthusiast, opening your gym could be the perfect business venture.

However, opening a Crossfit gym is not as easy as it seems. Before you open your doors and start welcoming members, there are many things to consider before you open your doors.

This article will cover everything you need to know to start your Crossfit gym. So whether you are just starting on your journey or are already well underway, this guide will help you on your way.

What is a CrossFit gym

Before we get into how to open a Crossfit gym, let’s first address what CrossFit is. In simple terms, CrossFit is a strength and conditioning program that consists of functional movements. These functional movements are constantly varied and are performed at high intensity.

A CrossFit gym will typically offer group classes that are led by a certified CrossFit instructor. These group classes are often referred to as “WODs” or “Workouts of the Day.”

In addition to group classes, many CrossFit gyms also offer personal training services. This allows members to receive one-on-one attention and customized programming.

How profitable is a CrossFit gym

The profitability of your CrossFit gym will depend on many factors. These include:

  • Location of your gym: If you are in a prime location, then you are more likely to attract members and be profitable.
  • The size of your gym: If you have a small gym, then you will have lower running costs and so will be more profitable.
  • The number of members: The more members you have, the more revenue you will generate and so the more profitable your gym will be.
  • Running costs: These include things like rent, bills, insurance, etc. The lower your running costs, the more profit you will make.

So as you can see, there are a number of factors that will affect the profitability of your CrossFit gym. It is important to do your research before setting up your gym so that you have a good understanding of the market you are entering. This will help you to set realistic goals for your business and ensure that it is profitable.

How do you start a CrossFit gym

To start a CrossFit gym and run it profitably, there are a few key steps you shouldn’t miss. Here is the list of everything you need to know to start a Crossfit gym.

Step 1: Devise a business plan

The first step to opening any business is to devise a solid business plan. A business plan outlines your business goals, strategies, and how you plan on achieving them.

Here are a few things to be included while writing your business plan:

  • An executive summary: This is a brief overview of your business plan. It should include your gym’s name, location, and what services you will offer.
  • Your CrossFit philosophy: Outline your CrossFit philosophy and what makes your gym unique. This will help you to attract members who share your values.
  • Your target market: Who are you targeting with your CrossFit gym? This could be people of all ages, athletes, or health-conscious individuals.
  • Your marketing strategy: How will you market your CrossFit gym? Will you use social media, word of mouth, or advertising?
  • Your financial projections: Outline your start-up costs and your projected revenue for the first few years. This will help you to see if your gym is viable and how much money you need to get started.

Your business plan should also include a marketing strategy, as this will be essential for attracting customers and generating revenue. It is important to put together a well-thought-out business plan before you start working on anything else, as it will provide direction and keep you on track.

Step 2: Understand your target market

The next step is to understand your target market. This includes understanding who your ideal customer is and what they are looking for in a CrossFit gym.

When determining your target market, you should consider:

  • Who will use your services?
  • What are their needs and wants?
  • How will you reach them?
  • What age group do they belong to?
  • What is their income level?

Your target market will determine many aspects of your business, such as your location, marketing strategy, and the type of training you offer. It is important to have a good understanding of your target market before you start planning anything else.

Step 3: Choose a suitable location

Choosing the right location for your CrossFit gym is crucial. Some of the things to consider include:

  • Demographics of the area: You will want to choose a location close to your target market. For example, if you target young professionals, you will want to be located near office buildings or residential areas with high populations of young people.
  • Competition: It is vital to research the competition in the area before choosing your location. You don’t want to be located too close to another CrossFit gym, which could negatively impact your business.
  • Rent: The rent for your premises will be one of your highest operating costs, so you need to make sure you can afford it. Be sure to negotiate with the landlord and get the best possible deal.
  • Size of the space: The size of the space you choose should be relative to the number of members you are hoping to attract. Too small and you will be cramped, too large, and you will pay for space you don’t need.

💡 It is also essential to make sure that your chosen location has good access to public transport and is in a safe neighborhood.

Step 4: Get certified

While setting up things that a cross-fit gym business needs, it is also crucial that you get certified. This will serve as a credential and give members peace of mind knowing they are in good hands.

You must become a level 1 trainer before you can open your gym. You will need to attend a CrossFit Level 1 Certificate Course to do this. These courses are held worldwide, so you can choose the best place to take it up and get certified.

Step 5: Name your CrossFit gym

Being an important part of branding, you must name your CrossFit gym keeping some aspects in mind. The name should be catchy, unique, and easy to remember. It should also reflect the type of business you are running.

It will be better if it includes “CrossFit” or the location of your gym in it. For example, “CrossFit Manhattan” or “Manhattan CrossFit.”

Once you finalize the name of your gym, you need to register it as a trademark. This will prevent other businesses from using it and help you build a strong brand identity. You can mostly do it on your state’s Secretary of State’s website or hire a legal professional to do it for you.

Step 6: Register your business

The next crucial step is to register your business with your government.

There are a few things you need to do to get your business registered, including:

  • Get a business license: You will need to get a business license from your local government. Depending on your country, state, and city, you may need to comply with different regulations.
  • Choose a business structure: You will need to choose the legal structure of your business. It can be sole proprietorships, partnerships, limited liability companies (LLCs), or corporations.
  • Register your business name: This you probably would have done earlier.
  • Get an Employer Identification Number (EIN): You must get an EIN from the IRS. This EIN is used for tax purposes.

Step 7: Sort out the finances

Another essential step in opening a CrossFit gym is to sort out your finances. You need to make sure that you have enough money to cover the costs of setting up your gym and running it for the first few months.

Opening a CrossFit gym can be pretty expensive. You will need to pay for rent, equipment, and marketing. If you don’t have the necessary funds, then you will need to look into options for financing your business.

There are a few ways you can finance your business, including:

  • Personal savings: This is the most common way people finance their businesses. If you have saved up enough money, then you can use it to start your CrossFit gym.
  • Small business loans: There are many different types of small business loans available. Depending on your needs, you can apply for one from a bank or other financial institution.
  • Business line of credit: This is a type of loan that allows you to borrow money up to a certain limit. You can then use this money as you need it and only pay interest on the amount you have borrowed.
  • Equipment financing: You can also finance your equipment through a lease or loan. This can be a good option if you don’t have the necessary funds to buy all the equipment up front.
  • Crowdfunding: This is a way of raising money by asking many people for small amounts of money. This is usually done online through various platforms available.

Step 8: Create a business account

A business bank account is a separate bank account that is used for your business transactions. It is important to have a business bank account because it helps to keep your personal and business finances separate.

It also makes it easier for you to track your business expenses and income. You can then use this information when it comes time to do your taxes.

To set up a business bank account, you will need to go to your chosen bank and provide them with some documents, including your Business registration certificate, EIN, and Business license. Most business checking accounts offer various perks and rewards, so be sure to compare your options before you choose one.

You may also need to get a credit card for your business. This can be helpful for covering expenses when you don’t have the necessary funds in your account. This is great when you are punctual on the transactions and payments which will help you improve your credit score.

Step 9: Buy the equipments

Now it’s time to start shopping for the equipment you need for your CrossFit gym. The type of equipment you need will depend on the type of CrossFit workouts you want to offer.

When choosing equipment for your gym, it is important to get advice from a CrossFit coach or expert. They will be able to advise you on what type of equipment is best suited for CrossFit workouts and how much of it you will need.

Some of the basic equipment you will need includes:

  • Barbells
  • Dumbbells
  • Kettlebells
  • Pull-up bars
  • Jump ropes
  • Boxes
  • Medicine balls
  • Wall balls
  • Yoga mats

You can buy this equipment new or used. Used equipment is often much cheaper, but it may not be in the best condition. You will also need to factor in the cost of shipping when you are buying equipment online.

💡 Another option is to lease the equipment. This can be a good option if you don’t have the necessary funds to buy everything outright.

Step 10: Hire coaches and other staff

If you want to offer CrossFit classes at your gym, then you will need to hire coaches. These are the people who will lead the workouts and help the participants to stay motivated.

It is important to hire coaches who are experienced and knowledgeable about CrossFit. They should also be certified by CrossFit headquarters.

You will also need to hire other staff members, such as:

  • Receptionists
  • Cleaners
  • Childcare workers

These staff members will help to keep your gym running smoothly.

Step 11: Get insured

Business insurance will protect your business from any risks that may occur. There are many different types of business insurance available, so you will need to choose the one that best suits your needs.

Some of the most common types of business insurance include:

  • Property damage insurance: This type of insurance will cover any damage that occurs to your property, such as your building or equipment.
  • Liability insurance: This type of insurance will protect you from any legal liability that may arise from injuries or damages that occur at your gym.
  • Product liability insurance: This type of insurance will protect you from any liability that may arise from the products you sell.
  • Workers’ compensation insurance: This type of insurance will provide coverage for your employees if they are injured while working at your gym.
  • Business interruption insurance: This type of insurance will cover your lost income if your business is forced to close due to a natural disaster or other event.

You can get business insurance through an insurance agent or broker. You can also buy it online through various websites.

Step 12: Branding

Now it’s time to start branding your business. This includes choosing a name, logo, and color scheme for your gym.

Your brand identity will be what sets you apart from other CrossFit gyms in your area.

  • Name: The name that you have chosen initially plays a vital role in the branding of your business.
  • Logo: Your logo should be simple and easy to remember. It should also be relevant to your business.
  • Color Scheme: The colors you choose for your brand should be used consistently across all of your marketing materials. These colors will become associated with your brand.

Step 13: Create a website

A website is a necessity for any business in today’s world. It will give you a platform to showcase your gym and what it has to offer potential members.

Your website should be easy to navigate and include all the relevant information about your gym.

Some of the things you should include on your website are:

  • About Us: Include a brief history of your gym and what its mission is.
  • Classes: Describe the different types of classes that you offer.
  • Pricing: Include a list of your membership fees and any other prices.
  • Contact: Provide your contact information so that potential members can reach you.

While creating a website, you must focus on Search Engine Optimisation. SEO is the process of optimizing your website to rank higher in search engine results. This will help you get more traffic to your site and convert more visitors into members. You can include relevant keywords in your website content and use backlinks to improve your website’s authority.

This can be done either by hiring a professional web designer and SEO Expert or do it by yourself based on the resources you find online.

Step 14: Set up social media accounts

Social media is a powerful tool that can be used to promote your business. It allows you to connect with potential members and create a community around your gym.

The most popular social media platforms for businesses are:

  • Facebook
  • Twitter
  • Tiktok
  • Instagram
  • YouTube
  • Snapchat

You should post regularly on your social media accounts and interact with your followers. You can use social media to promote special events, offer discounts, and give updates about your gym.

Unlike websites, social media provides two-way communication. This means that you can also use it to listen to what your potential members want and need from a gym.

Step 15: Create a marketing plan

Now that you have everything in place, it’s time to start marketing your gym. This includes creating a marketing plan and budget.

Your marketing plan should include both online and offline marketing activities.

The most common ways to do marketing include:

  • Social media marketing: Create social media accounts for your business and start posting regular updates. Use hashtags to attract new followers and engage with other members of the CrossFit community.
  • Content marketing: Write blog posts or create videos about CrossFit workouts, nutrition, or other topics that would be of interest to your target market.
  • Email marketing: Send out regular emails to your subscribers with updates about your gym, new classes, or special events.
  • Word-of-mouth: Ask your satisfied customers to tell their friends and family about your gym. Positive reviews and word-of-mouth are some of the best forms of marketing.

Apart from these traditional marketing ways, other marketing strategies specific to Crossfit gyms can be very effective in attracting customers. Here are a few:

  • Offer a free starting package: Many people are hesitant to join a CrossFit gym because they feel they are not fit enough. Offering a free starting package that includes a few personal training sessions can help to overcome this obstacle.
  • Create a referral program: Offer existing members a discount or other incentive for referring new members to your gym. This is a practical part of word-of-mouth marketing.
  • Get involved in local events: Attend or participate in local fitness events, such as races or competitions. This will help to get your gym’s name out there and show potential members that you are a part of the CrossFit community.
  • Strong online presence: As we have already discussed, having a strong online presence is essential for any business. This is especially true for CrossFit gyms because most of your potential customers will be searching for you online.
  • Collaborate with similar businesses: Find other businesses that complement your own, such as a nutritionist or physiotherapist, and collaborate with them. This can help you reach a new audience and get more exposure for your gym.
  • Host sessions in big organizations: Hosting a few CrossFit sessions in big organizations near your locality can be a great way to get exposure for your gym. This is because employees of these organizations are often looking for new gyms to join.

CrossFit gyms are becoming increasingly popular, so now is the perfect time to start your own business. With a little planning and some hard work, you can be on your way to success. Just follow these simple steps and you’ll be opening your doors in no time.

If you own a Crossfit gym, check Sparkmembership which is all-in-one software to run your own Crossfit gym with ease.

How to Grow Yoga Open Classes

Conducting yoga classes and looking for ways to grow it? Yoga is one of the best mental and physical fitness practices among people. Yet, with more and more people starting yoga classes, it can be challenging to stand out. So, how do you grow your yoga class to make it thrive?

This article covers some things you can do to grow your yoga open class.

How do I get more students in my yoga class

Whether you are a beginner teaching your first yoga class or a seasoned professional, here are some things you can do to get more students in your yoga class.

  1. Create a brand

Branding helps in seeding a solid and optimistic perspective of your service in the customer’s mind. It allows you to be easily remembered and associated with what you do. It is essential to create a brand for your yoga class that will help it stand out from the rest.

Here are a few things to start with:

  • Catchy name – Select a name that attracts the customers when they see them and reflects what you do.
  • Attractive logo – Create a logo with a unique design and color combination that creates a visual identity for your brand
  • Brand colors – Colours can have a psychological effect on people and can be used to create an emotional association with your brand.

Wanna know how to start a fitness brand? Click here.

  1. Ask your friends and families to refer

You can ask your friends and family members to refer to others about your class positively. This “Word of Mouth” marketing is a free and the most effective way to market your yoga class.

  1. Improving existing customer experience

Retaining your current students is as important as acquiring new ones. If your students are happy with your classes, they will continue to come and refer others to you. Create a marketing strategy like being punctual in schedules, providing offers, etc., to retain the existing ones. 

  1. Step out of your comfort zone

To attract new students, you have to think of a unique way to make them join your class. Some of the techniques you can do to draw attention are:

  • Select a good area for your class
  • Create a good ambiance in your class
  • Integrating other types of fitness sessions once in a while

  1. Focus on marketing

Marketing is vital to growing your yoga class. You need to let people know that you exist and what you have to offer. There are many ways to market your class, both online and offline which we will cover below.

How do I market my yoga class

Marketing is the primary tool to reach multiple customers at a time. Here are some ways to market your yoga class.

  • Build an online presence

Every business needs an online presence to bridge the gap for its customers. When a customer wants to contact or to know about your yoga class, he/she will surf the internet. A well-optimized website, good social media presence, and adding your business on Google My Business can be great ways to start.

  • Utilize social media

The smartest way of marketing your class is through social media. There are many social media platforms like Facebook, Instagram, Linkedin, etc to share valuable information about your classes.

  • Engage with the local community

Get the word out about your class by distributing flyers and brochures in your local community. You can also do some local event sponsorships to get your name out there.

  • Hold open houses or special events

The open house is a way to attract the local public into your class. Special events are a great way to engage with your existing students as well as bring in new ones. You can hold a themed yoga class, a charity event, or anything that would be of interest to your target audience.

  • Offer free trails

You can offer a free trial class to customers for a better understanding of your class. By offering a free trial class you can make them enter your yoga class. It is another way of marketing. You can market as like “book a free trial class now”.

  • Deals and discounts

You can offer deals and discounts on special days to draw more customers. For example, offering discounts on yoga days, summer holidays, etc. You can also discount the fee for those who refer to your yoga class.

  • Collaborate with local businesses

You can collaborate with other businesses that complement your business to reach a larger audience. The joint promotion of both your and your partner’s services/products helps reach a large group of customers.

To sum up, growing yoga class just requires keen marketing techniques to stand out from other competitors. Yoga studio software like spark membership can go a long way in helping you grow yoga open classes effectively.

How to Start a Fitness Brand

The necessity of building your brand does not vary whether you are just starting out in the fitness industry or have been doing it for years. Your brand is what distinguishes your firm from the competition, enables customers to connect with it, and informs the world what your brand is all about.

It can be steadfast in certain aspects while also being flexible in others, expressing the constants of your business but also developing with the times or as your brand grows. So, how do you go about establishing this crucial and diverse aspect of your company?

By implementing brand strategy, values, mission, vision, styles, and brand building online, you may establish an authentic and distinctive fitness brand. Continue reading to learn more about how to start a fitness brand.

What is the most popular fitness brand?
👉🏻 Nike. Without a doubt, Nike is one of the most well-known workout and athletic clothing brands.

What is fitness branding

Image source:

A fitness brand is just how the rest of the world perceives you. It’s the message you give out to the rest of the world, particularly to your customers, workers, and associates. Your fitness brand is an extension of yourself. Besides, there are many factors to consider on how to start a fitness brand. So, building a fitness brand as an entrepreneur entails more than just developing a social media or marketing plan. Having a brand establishes trustworthiness, credibility, and success.

One of the most competitive and profitable sectors is fitness. If you like to stand out, you must cut through the chaos and build a memorable image. Generating an authentic fitness brand, on the other hand, is a multi-step process. Various revolving mechanisms join together to create the kind that deserves your support. 

It is worthwhile to devote time and resources to fitness branding. Besides, no matter what is going on in the industry, a strong brand is necessary for growth. 

Why should you create a fitness brand

So, why should you bother creating a fitness brand in the first place? The difference between scraping by and being incredibly successful as a fitness entrepreneur has a positive brand. Your fitness studio will become a commodity, just another fitness studio if you don’t have a brand, and you’ll have to struggle every day to attract and keep consumers.

Clients will flock to you through word-of-mouth referrals if you are successful in developing a fitness brand. Your acquisition costs will drop, and your members will stick with you for longer. All of this implies that you will be more lucrative or able to invest in future expansion.

Compare this to a fitness studio or club that hasn’t invested in developing a brand. Maybe you’ve spotted these gyms or studios in your neighborhood. The name or the value proposition is gone. They presumably go there since it’s close by, but they’ll change if a new gym or studio opens up on the same road.

In today’s hyper-competitive fitness environment, the only thing keeping your gym or fitness studio from becoming a commodity is the brand you create.

What steps do people take to become fitness influencers?
To become a successful fitness influencer, create a distinct niche and use high-quality images. Develop your audience through consistent posting and genuine engagement. Set objectives for how you intend to monetize your fitness influencer efforts.

What is the best way to determine your fitness brand positioning

Begin by identifying some of your rivals. If you haven’t yet begun your operations, identify some other fitness firms that you believe will be your competitors once you do.

Then, determine the characteristics that distinguish rivals in the sector. Similarly, use the brand positioning table to determine the brand positioning of your significant competitors. After you’ve determined your brand’s positioning, the next step is to incorporate it into your marketing.

What is your fitness brand’s style

Your fitness brand’s design, colors, name, and aesthetics define its style. The tone could be warm, feminine, competitive, or aggressive.


The name of your fitness brand is an essential aspect of your overall brand, and you’ll think about it alongside the logo and general design.


Your logo is an important part of your brand’s aesthetic. The logo plays an integral part in brand identity and memory, especially for a fitness brand.


Your overall style is reflected in your design. The design will tell the world if your company is quirky, welcoming, fierce, and so on. Include the chosen design in all customer-facing assets, such as your website, fitness studio booking software, and social media.

How do I start fitness marketing

Are you thinking about how to start a fitness brand? Well, you first need to develop your fitness marketing strategy. It is one of the most crucial aspects of running your business, whether you’re a small gym or a big chain of gyms. In some cases, word-of-mouth marketing can account for the majority of your new member acquisition. In more competitive areas, though, word-of-mouth isn’t always enough.

Fitness clubs are small businesses, which means they must fight for clients in a highly competitive local market. So, how do fitness companies compete in such a competitive market? In this article, we’ll go through 11 fitness marketing methods and how to properly promote your fitness services to attract new customers.

  1. Establish a user-friendly site

It’s no secret that around 54% of consumers use the internet as their first or second point of contact when looking for a business. That’s more than half of your target audience! This is where your site can be of use. You’ll need a website that meets the following criteria to attract customers online:

  • Available in search engines;
  • Instructive about the club’s location, hours, and facilities, among other things;
  • Easy to navigate.

Creating a website from the ground up may appear to be a difficult task, and finding somebody to do it for you can be expensive. Fortunately, digital solutions like Wix, WordPress, and Squarespace can help you develop a version of your site that can serve as your gym’s digital advertising touchpoint.

Once you’ve established and developed a functional website., you can integrate or connect an API to an existing customer portal for your gym to allow new and existing members to sign up, transfer money, and book training sessions, classes, or amenities.

Try the user-friendly and best membership software. Spark Membership is the number one management software in the martial arts space. Try it now for just $1.

You can lead customers here immediately with a link or from your site for a quick sign-up to bring them into your club fast and easily while you’re promoting fitness programs through promotional advertising campaigns. After that, you’ll need to get people to visit your website. This is where search engines come in handy.

  1. Determine your target market

It is unrealistic to expect to appeal to everyone, and if you attempt, you may wind up failing to reach anyone at all. If you have a little bit of everything and don’t specialize, your brand will be easy to forget.

Now attempt to think about who you want to target and what they anticipate from you. Knowing your specialization when it comes to branding can really help you figure out what techniques will work best for you. Because the fitness business is so crowded, being very explicit about who you are as a brand and who you serve might help you stand out.

For instance, you might wish to cater to powerlifters and bodybuilders. Alternatively, you may target women who want to keep active and fit. You may even cater to new parents who want to lose weight and feel more invigorated after having a baby. Whatever it is, if you can identify your specialty, you’ll be well on your way to identifying your consumer personas.

If you’re trying to cater to multiple niches, just make sure you create personas for each one. You may focus on the language and visuals that will help you connect with them once you’ve determined who you want to be able to serve.

A fictional representation of the individuals in each of these niches can be created with the use of a consumer persona. As many diverse details as possible should be included in your personas. The age of the customer, their workout habits, their gender, and other factors should all be considered.

Knowing all of this information can assist you in determining how effectively to invest the funds you have set aside for your brand building and marketing initiatives.

  1. Local SEO for fitness and gyms

Local SEO is among the most cost-effective kinds of fitness marketing because it is free and can result in significant returns on investment if you rank well for local searches. Whether you have one or numerous fitness businesses, consumers need to be able to find them quickly, and the majority of the time, they use local searches.

“Gyms around me,” “fitness clubs near me,” and “gyms in [city name]” are all words they’ll utilize.

These are extremely competitive terms, so no matter what you do, you won’t immediately rank highly for them. To appear in Local Packs, you’ll need to focus on your local SEO to score highly for the keywords.

This is the approach to gaining more gym customers if you’re also thinking about how to get more fitness members. To get your site to rank locally, you’ll need to do the following:

  • Establish many local citations;
  • Apply local keywords;
  • Ensure that your NAP (name, address, and phone number) is consistent across your website and citations;
  • Create a “Google My Business Page” for your company.

Increase your brand awareness with gym SEO here!

  1. Stay updated on your fitness marketing campaigns

As previously mentioned, a large portion of client acquisition takes place online. It’s critical to understand which marketing methods are most successful for your club or fitness center when seeking to drive customers to your website or client portal.

That’s why, in order to track the effectiveness of every fitness advertising campaign, you must always set up goal monitoring in Google Analytics. You might need some help from a developer to do this, but knowing which campaigns are delivering you the most leads is well worth it.

After you’ve set up your goals, you’ll need to add UTM tags to every link you share on social media, in emails, and so on. By just naming every campaign, the media, and the source, you may create UTM tags. It will be displayed in Google Analytics whenever you give out the link and somebody hits it and reaches the target you’ve put up on your site.

This can come in handy whenever you want to understand what the return on investment (ROI) is on a link you put out or any other digital advertising campaign plans you have for your gym. So, if you really want to take things further, you can combine your Google Analytics monitoring with a fitness CRM in your club’s management system so you can see which leads have turned into paying members right away. Try Sparkmembership club’s management software at $1!

Even if the majority of fitness club marketing results are managed in person, understanding the success or shortcomings of any marketing campaign will always be beneficial when deciding how to invest your gym’s advertising budget next time around.

  1. Create fitness content marketing

While content marketing is usually a smart idea for gyms, you must be aware that fitness-related terms are quite competitive in the realm of search engine advertising for fitness firms and the wellness industry. Ranking for a keyword such as “how to do a warm-up” isn’t going to offer you a lot of targeted traffic because folks searching for that phrase aren’t going to be local 99 percent of the time.

Ranking for fitness and local-oriented keywords, on the other hand, can be beneficial. Local targeting is incorporated into locally-oriented content like the ones listed below:

  • best outdoor gyms in [city name]
  • where to purchase affordable supplements in [city name]

Simply start blogging about fitness in your neighborhood on a fitness blog.

  1. Create video content marketing to remain competitive

With so many social media platforms encouraging video content, joining the frenzy to advertise your fitness facility is a no-brainer. Video content enables potential customers to see what it’s like to work out in your fitness center, how great your club is, and how much pleasure your members are having!

You can promote your gym by using Facebook’s live stream to tell those who like your page what’s going on in your gym in real-time. Instagram is also a terrific way to promote your gym’s video content in terms of fitness marketing. It might be useful when individuals look for fitness regimens, classes, or personal trainers in their region using location and/or hashtags.

It’s a terrific method to keep in touch with current members while also advertising your gym to potential customers who are on social media.

  1. Post on different social media sites to attract more clients

After analyzing the social media profiles of over 100 fitness firms, we discovered that 82 percent of them post on Facebook or Instagram on a daily basis. That isn’t by chance. Fitness social media marketing campaigns have been around since online platforms became widely utilized, as they have the additional benefit of interacting with your present customers and exhibiting to future clients what your gym is like in general.

In any fitness marketing strategy, social media has been one of the most extensively used channels. Just ensure to use UTM tags if you would like to track how many individuals signed up for your group. You can use a free application like Buffer to schedule posts in advance, cross-post between several social media sites, evaluate engagement, and track your results if you want to simplify your social media postings. It’s an excellent tool for maintaining your gym’s online marketing on track.

  1. Consider gym promotions to attract new customers

Getting in shape is probably the most overhyped New Year’s resolution “New Year, new me.” Gyms’ standard fitness marketing technique in reaction to this fitness-related new year’s resolution is to provide substantial membership discounts to customers who sign up within a certain time frame after the new year begins.

There’s never a terrible moment to run a campaign, but make sure you use the “scarcity” factor, which means people are more likely to buy something if it’s only available for a short time. As a result, it’s critical not to run your fitness marketing campaign all year long, or the value of the scarcity will be vastly reduced, and customers will begin to mistake the discounted price for the regular price.

But how do you reach out to a new audience and inform them about your club’s promotion? Here are some helpful tips for marketing your gym’s special offers:

  • print advertising;
  • increase the rewards for users who recommend friends;
  • billboards;
  • use Facebook or Google to run sponsored digital marketing initiatives.

Because the last two are hard to assess, make sure your front desk worker or sales staff are inquiring about new leads and how they heard about the promotion explicitly.

  1. Start a referral program and delegate the work to your existing members

Your gym’s members might sometimes be the best source of gym advertising. You can build a gym referral program to attract your members to recommend their family and friends if you give them good services and facilities and reward them.

When one of your members refers a friend or family member to your club and that new prospect joins, you can reward both of them so that they’re more inclined to keep recommending others to your gym. A referral program can be implemented in a number of ways:

  • include it in your club’s mobile app;
  • emails;
  • referral cards.

The most crucial aspect of launching a referral program for your club is ensuring that your members are aware of it.

You can use social media, submit emails, place banners in your club, or have a device in your mobile app, as discussed above. The second most critical factor is to make it simple for your users to claim ownership of a recommendation. This is why it is best to do it digitally with your app so that the referral number may be linked to an existing member when a prospect or lead uses a guest pass.

Then you may thank your member (and the prospect, if they become a new client) however you want. Any fitness marketing strategy for clubs should include a club referral program as a standard feature.

  1. Take advantage of affiliate marketing

If you’re still looking for a way to increase gym membership, affiliate marketing is the way to go. When you set up an affiliate marketing program, you allow people within your gym to recommend other people who are intrigued by joining your gym.

It can be an excellent marketing approach for your gym in terms of bringing in clients from people they respect. You can receive payments for new subscriptions while you sleep if you have a client portal setup. Even in the most remote locations, a variety of businesses can send their customers to your club, including:

  • personal trainers;
  • doctors;
  • supplement providers;
  • physical therapists;
  • fitness stores.

You can entice these companies by offering them discounted subscriptions or a flat fee for each member they suggest, such as 20% of their contract value.

You can provide a space for personal trainers to train their customers commission-free as long as the members have a current membership. Clients will then connect their trainers with your club, allowing you to keep them for extended periods of time.

  1. Create a weekly newsletter and send it out weekly

You could believe that gym newsletters are reserved for current members. That is incorrect. Yes, they should include the most recent club news, but they can also be utilized to market to churned members or previous leads who haven’t purchased a membership.

Your churned members may have canceled their membership, but they are almost always still registered to your emails, allowing you to contact them with club news, specials, and fitness tips.

You may, for example, present a “Member of the Week” every week, highlighting their accomplishments at the gym. This type of recognition honors people who have worked hard to achieve their goals while also motivating churned members to return to the gym.

You’ll be able to stimulate the curiosity of current and past members in any case. Just remember to provide an unsubscribe link to avoid invading your subscribers’ privacy. If they don’t opt out, you can still email them as long as you have their permission.

  1. Increased visibility through remarketing

When somebody visits your site but does not make a transaction, you place adverts elsewhere on the internet in the hopes that they will notice them and return to your site to make a purchase. When it comes to fitness remarketing, you have a significantly reduced chance of determining whether or not someone was converted as a result of your remarketing advertising because they will more than likely come into your facility to sign up.

However, this does not negate the fact that it has validity. Visitors who are remarketed to on a website are 70% more likely to convert. For those who viewed your pricing page, you can build remarketing ads with information that offers an online-only promotion. They’ll be able to take advantage of a cheap subscription, and you’ll be able to track the success of these campaigns more simply.

The following are instances of common remarketing platforms:

  • Instagram;
  • Facebook;
  • Twitter;
  • LinkedIn;
  • Google Display Network.

💡 To start a successful remarketing campaign, you must first get consumers to visit your website or client portal. You can then track which pages they visit in order to gain a better understanding of their objectives and serve them advertisements based on which pages they visited.

  1. Organize an event at your fitness center

You should rejoice in all the success, kindness, and healthy lifestyle that your club is assisting members in enjoying! Ask your members to a social gathering at your club or another location, and advise them to bring their friends. It’s a great chance for them to network and meet some of their peers while also getting a taste of the positive environment that your staff and members enjoy.

The following are some good gym marketing concepts for events:

  • Holiday events;
  • Club anniversaries;
  • Staff birthdays;
  • Membership milestones;
  • Workers birthdays.

A healthy body and mind are always a reason for celebration, no matter what the occasion! It just so happens that you’ll meet some new people and possibly gain some new clients as a result of it. Your members will be your best marketers if you promote your gym as a place for change, community, and progressive impact.

What is the best way to create a fitness brand

The focus of this section will be on the measures you may take to begin developing your fitness brand. We’ll go over high-level strategies as well as some fundamental strategies to help you build your fitness brand.

Branding for the fitness industry

Do not be put off by the business conditions if you are a solo fitness instructor or personal trainer. Even if you’re just starting out, believe that you can think and execute. Consider your fitness brand strategy to be your north star, the compass that guides all of your business’s operations. 

Your brand strategy will outline the path you’ll take, and you’ll devise ways to carry it out. We’ll go over three important aspects of your fitness brand strategy in this article: your niche, target market, and brand positioning.

Identifying your fitness specialization

Identifying your niche is the first step in creating a unified fitness brand. The majority of you will already have a general concept of the fitness niche in which you will work. You’ll know whether you’re going to open a fitness studio or a Yoga center, for example.

Your knowledge and objectives will help you find a niche. To find a niche, you must also consider the competition, geography, and demand. The fitness specialty you choose will have a big impact on your branding.

Identifying your fitness market

The sustainability of your fitness business will be determined by your ability to identify your target market. It is frequently recommended that you test your brand proposition with multiple groups of customers to determine which group gives you the most business. This group will represent your target market. This way of identifying your target market is a continuous testing process.

You can, however, address this difficulty backward as you begin to design your brand. You might begin by identifying the people and groups of people with whom your brand will collaborate, as well as the groups with whom it will not collaborate. This thought experiment will influence your marketing and branding in the short term and possibly for the rest of your fitness business’s life.

Branding your fitness business

The type of clients you get will be determined by how you position your fitness brand. Your brand positioning determines where your fitness brand fits in relation to the other fitness brands on the market.

3 qualities of a successful fitness brand

When you talk about some of the world’s top brands, it often seems like you’re describing a person. Genuine, honest, and confident are frequently used to describe some of the most powerful companies. The following are three characteristics of top fitness brands.

  1. Consistent and relevant

Building brand recognition is important because people are more inclined to buy a brand they are familiar with. Companies with uneven branding risk misleading potential customers and giving the impression of being untrustworthy and low-quality. 

Mixed messages obstruct the delivery of value and the development of brand awareness. In order to build a distinctive and effective brand, consistency is essential. Brands that make themselves relevant to their target client on a regular basis build stronger emotional bonds.

  1. Excellent planning

A strong brand strategy is essential for a successful brand. They have all of the characteristics of a successful brand, but it’s how they use those elements that separate them from the competition. The most successful businesses understand how to establish a true and emotional bond with their clients. They have the same morals and values as their target market. 

Your brand strategy leads your marketing approach as well as getting your brand in front of consumers. As a result, there is a genuine connection, increased brand awareness, and increased client loyalty.

  1. Strong visual identity

For the customer, visual branding generates an experience. The visual appearance of your brand is critical to its overall success. It’s a tool for communicating with your target audience while also aesthetically reflecting your brand. 

Visual branding is typically one of the most powerful techniques in catching attention, regardless of how good your messaging or business is. In today’s marketing environment, appearance is everything, and the look of your brand will help you achieve long-term success.

Take away

You need a great brand, whether you’re just starting out as a fitness entrepreneur or want to rebrand an existing business. In a crowded market, your branding is what enables you to stand out. It’s what will set you apart and help you improve. You can build a loyal following as a result of this, allowing your company to grow significantly.

How Much Do Choreographers Charge – Hiring Guide

In need of a choreographer for your upcoming event?  But would love to have an idea about how much do choreographers charge? Then you are at the right place. Read through this perfect guide which will answer most of your questions. 

In this guide, we’ll break down the average rates that choreographers charge, as well as what to look for when hiring one. So, whether you’re planning a wedding or a corporate function, read on for all the information you need!

  1. What do choreographers do

Choreographers are artists who create original dances. They work with dancers to develop concepts and execute them through movement. Many choreographers also teach dance classes, which helps them to hone their craft and learn new techniques. 

In addition to creating steps and sequences, choreographers must also consider the music, lighting, and costumes that will be used in their production. As a result, they must have a strong understanding of both the artistic and technical aspects of dance. 

While some choreographers work independently, others are employed by dance companies or theaters. In addition to working with professional dancers, choreographers also may teach classes or workshops to groups of beginners.

  1. What to look for in a choreographer

Hiring a choreographer can be a daunting task, especially if you’re not sure what you’re looking for. 

  • It is important to find someone who is creative and can think outside the box. A good choreographer will be able to take your ideas and translate them into an amazing routine. 
  • Additionally, you want somebody who is experienced and has a strong understanding of different dance styles. This will allow them to create a routine that is both technically sound and visually stunning. 
  • Finally, it’s important to find someone who is easy to work with and adaptable to change. After all, no matter how well you plan, things always have a way of changing at the last minute. By keeping these things in mind, you’ll be sure to find a choreographer who can help make your vision a reality.

  1. How to find a choreographer

Many people think that finding a choreographer is as simple as searching online. However, it’s not that easy. 

💡 You must consider how much experience the choreographer has. 

You’ll want to make sure that the choreographer you hire is familiar with the style of dance you’re interested in and has a good track record of creating successful routines. 

Also, be sure to ask about how much the choreographer charges. Fees can vary depending on the complexity of the routine and the length of time it will take to create it. 

Finally, always take the time to watch a rehearsal or performance by the choreographer before hiring them. This will give you a good sense of their style and how well they work with dancers. 

By following these tips, you’ll be sure to find the right choreographer for your needs.

  1. How much do choreographers charge

If you want to understand how much do choreographers charge, there is a lot of stuff that will go into it. 

In general, you can expect to pay $50-$100 per hour for an experienced choreographer. 

If you are looking for a choreographer to create an original work, the cost will be on the higher end of that range. If you are simply looking for someone to teach a dance class or workshop, the cost will be on the lower end. 

It also depends on the experience of the choreographer and their value in society.

  1. What factors can affect the cost of hiring a choreographer

If you’re looking for ideas on how to find a choreographer, there are a few things you should keep in mind. 

  • First, how much do choreographers charge? Choreographers can charge anywhere from $50-$500 per hour, depending on their experience and the scope of the project.
  • Second, what style of dance do you want your choreographer to be proficient in? If you’re looking for hip-hop, make sure to find someone who knows how to teach that style specifically.
  • Third, how much experience does the choreographer have? You’ll want to make sure they have enough experience to be able to handle your project, but not so much experience that they’re too set in their ways and inflexible.
  • Fourth, how well do they communicate? A good choreographer will be able to take direction well and articulate their vision clearly.
  • Lastly, make sure you see some of their previous work before hiring them. This will give you a good sense of their style and whether or not they’re a good fit for your project.

Of course, these are just general guidelines. The best way to get an accurate estimate is to contact choreographers in your area and request a quote. 

Be sure to provide them with as much information about your project as possible, so they can give you the most accurate estimate.

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14 Dance School Adverts Tips to Market Your Dance Studio

Building up your dance studio is a little bit challenging. For instance, advertising your dance school to the right audiences with the correct message is critical to growing your company. Hence, establishing a good dance agency and hiring professionals could deliver outstanding results. Students would line up to avail the services of your dance school. 

A good marketing strategy would help you persuade potential clients to enroll in your dance class by highlighting your unique services. You might have an excellent dancing school with amazing teachers and exceptional lessons, but you’re unlikely to develop much without a marketing plan and strategy. Here, we have provided you with tips for different dance school adverts to market your dance studio. 

Tips for advertising your dance studio

  1. Coupons

People are delighted to get anything for free. Hence, you should consider using coupons to advertise the dancing studio at an annual event or in a magazine. Coupons might be for a single free lesson or a percentage off a series of classes. 

  1. Website

Developing a website is a basic and straightforward method of marketing a dance business by providing the studio’s name, teaching techniques, and location. To attract the most customers, employ SEO techniques such as keywords in your update.  Try the best gym management software. Spark Membership remains the number #1 solution on the market, and you can try it now for just $1.

  1. YouTube videos

Make the most of viral dancing challenges by including your whole class. Allow your star instructors to share fast and simple routines or maneuvers with existing and prospective students.

  1. Instagram live, reels, and stories

Make use of brief yet entertaining videos on your Instagram stories. The live function, in particular, is ideal for displaying your lessons! Give prospective students a taste of what you have to offer.

  1. Social media posts

Social media is currently one of the best marketing platforms that can help you boost your dance school. However, in order to make your social media marketing work, planning your posts is a must. Instead of continually updating the material, set aside one hour every week to plan your content for the coming week. 

  1. Relevant hashtags

Hashtags are just keywords that help you be seen in the appropriate discussions. Including a few relevant hashtags at the end of each post might help you get new followers. 

  1. Volunteering

Dance school teachers may volunteer as dance studio ambassadors at a local charity. The dance studio may also sponsor a food drive or other philanthropic initiatives. It will raise awareness of the dancing studio.

  1. Direct mail

Direct mail is a great way to market a dance studio. You can get information to customers and potential clients, and they will have something solid to hold on to as a reminder. Because you are distributing in volume, direct mail is frequently less expensive.

  1. Open house

You may promote and distribute fliers, but the most acceptable marketing lets consumers come into your studio. Your prospective customers may view what you have to offer and where they will be dancing. They may speak with dance teachers one-on-one and get a feel for the facility.

  1. Campaigns

Mobile campaigns are an excellent way to inform existing students regarding special offers, including a free dancing lesson if they respond within a given time frame or a particular class package when they sign up on the internet before a specific deadline. 

  1. Collaboration with local businesses

Investigate other small companies in the area that are similar to yours. Consider dancing supply businesses, sports apparel stores, and thrift stores that sell dance shoes and accessories. Contact them and ask if you can display flyers for your class in their businesses in return for them advertising yours.

  1. Freebies and promotions

Offering promos or gifts is a terrific way to get people to look your way, and once they do, you can pull them in with your love for dancing and excellent lessons.

  1. Contact current students

While it is always beneficial to welcome new pupils, it is also essential to remember to be grateful for what you currently have. Everyone wants to belong; letting your pupils feel you care is an excellent method to keep them with you.

  1. Community outreach

Donate to huge local fundraisers and PTA groups to benefit your neighborhood while promoting your company. Charity board members and PTA parents are exceptionally loyal to giving companies and will enable you to be their friends and family. This is an excellent approach to attract new students and improve your reputation in the community.

How do you grow a dance studio

Develop a comprehensive dance school marketing plan that outlines your company’s objectives and how you intend to achieve them. Making a great first impression on your target clients should be remembered while maximizing your social media presence.

To make a reputation for yourself in your neighborhood, you must guarantee the quality of every class by employing a trained professional teacher. The more organized your processes and systems are from the beginning, the more likely your organization will prosper.

Key Essentials of Sports Facilities Management

Although the word “sports facility” is all-encompassing, it is both a general and specific term that needs to be addressed. Running a sports facility can include all general sports clubs or even a niche local club that caters to the surrounding demographic. No matter how your sports facility is structured, the way of managing the entire organization is consistent. In this article, we will explore the blueprint that comprises successful sports facilities management and the top 6 challenges that need to be addressed.

What are the top challenges of running a sports facility

What are the top challenges of running a sports facility

It may be easy to get lost in the day-to-day operational nature of your business, but successfully managing your sports facility comprises many things, both from a macro and micro perspective. It can definitely be challenging to maintain a standard of excellence, especially without a proper template or management software. Even with that being said, it is very rewarding to have a business that runs itself and does well for your top line.

Let’s go over the top six challenges below:

  • Managing programs – This includes both member-focused programs, and employee incentives
  • Regulating costs – Ensure that your bottom line is not being cluttered with unnecessary expenses
  • Maintaining inventory – Create standardized and organized methods of stocking so that you are never without inventory, and never in too much surplus
  • Optimizing communication – member communication, employee communication, marketing, and suppliers all must have a proper channel to communicate clearly and timely
  • Time management – the crux of the SMART method is time, a resource that is fleeting and much more valuable than capital
  • Increasing operational efficiency – When a solid plan is in place, continuously monitor and optimize for the best results

Framework for effective sports facilities management

Framework for effective sports facilities management

  1. Structure your programs

This starts with understanding your target customer and their needs and pain points. First, you must figure out who you are catering to, as a blanket approach is not only extremely expensive but reduces the effectiveness of your communication and targeted marketing. Your programs will contribute to the building of your brand, as offering core services in your sports facility will comprise the culture that you are fostering.

When structuring your programs, it is not enough to simply build the program. Introducing a tiered system for athletes of different skill levels and ages is a popular way to offer a complete service to the potential customers in your community. This should be paired with a seamless booking system that also connects to an interactive calendar. Don’t forget to add promotions and referral systems to these programs to add more awareness and create buzz around your brand.

  1. Plan your budget

Your facility may need state-of-the-art athlete training programs and equipment, or it may just function as an after-school camp that is only for young children. Including these two models, and everything in between, allocating your capital is one of the most important functions you can carry out as an effective manager. When first creating your business plan and conducting market research, determine your ideal customer, their income level, and what they are willing to pay in both membership fees as well as private coaching and group sessions. From this, you can determine the level of your sports facility, purchase the correct equipment to do so, as well as build an effective team.

  1. Optimize your space

Even for a large facility, wasting space is a simple, but quick, win for your business to introduce revenue streams. For example, offering specialized amenities, such as squash courts and bocce courts are not able to be used for dual purposes, so more can be charged. However, gymnasiums, yoga rooms, and open training areas can be used for multiple purposes. You can use these spaces for team sports activities, such as basketball and soccer, or even for free weight and bodyweight training. If you ever find yourself short on clientele or owning too large of a facility, you can look into additional revenue streams such as renting out your space.

  1. Organize your staff, and empower them

Building an effective team is difficult, but extremely rewarding. Always start with the members that you have, and empower them. Find out their biggest pain points and address them. Empowered and happy staff will always bring happy customers and members. Offer great compensation, and incentives and always make sure their goals align with that of the organization. People don’t leave “bad” jobs, they leave bad management.

  1. Address your costs

If you find yourself generating much more revenue than your competitors, but somehow always short on cash flow, you may have an expense problem rather than needing to create extra revenue streams. When addressing your cost of goods, it is important to evaluate your business as a whole rather than to start cutting essentials. For example, businesses often look at their wages and marketing costs when first evaluating their businesses, but that may be the reason your business is successful. Commonly overlooked problems are rents, energy costs, overbuying stock, and the light bill. Sports facilities have an extremely high energy expenditure, for example, so look at powering down during warmer days and conducting classes outdoors.

Tie it all together: Management technology

Developments in technology have made it possible to run your sports facility while cutting the learning curve, as well as tying your entire operational structure together. Invoicing, bill payment, marketing, retargeting, communication channels, branding, scheduling, and many other activities are difficult to keep track of if they are done manually. An effective solution is to obtain sports management software that is custom designed just for this reason. Spark Membership is the number 1 leading management software on the market, which lets you manage your sports facility in the comfort of your smartphone. Try it now for just $1.

You may also want to read How To Reopen Your Gym During The Pandemic