Consistent follow-up and creating an SOP are common challenges when generating leads and new students that many schools face. Although many Martial Arts schools create SOP in this area, the challenge is the consistent implementation, mainly because lead management is the most challenging thing to do. Why? Because it’s all about timing! Catching lead is like going fishing. You start with preparations – buy your fishing poles, the hook, what size they should be, what type of fishing line you should buy, which fish you should catch, etc. Aside from that, you also need to figure out the best time to go fishing, and once you’ve caught your fish, this is where the real work comes in.
So why did I compare lead generation to fishing? It’s because both tasks require thorough preparation, and just like fishing, once you get your lead, you need to figure out the timeline and what to do with those leads. You can’t just leave your leads hanging; you need to do something about them. You need to map out what actions to take, from taking leads to making an offer, free or paid, to booking an appointment, to confirming to make sure they show up, and so much more. It’s a highly complex process with lots of planning involved. Then there’s also the chance where they either don’t show up during the appointment or, if they show up, they don’t come back again. There are a lot of situations that can unfold when it comes to this area of your school, and you need to make sure that in every situation, you have a course of action prepared and that you’re on top in every single one of them.
Therefore, this area is something that you should think about and figure out how you can address, especially if you’re a small school operator with limited staff. This makes it very challenging and difficult. Even owners of medium and big schools also have a hard time regarding this area of their schools. One of the solutions we’ve come up with is using a service that focuses on lead management. Not only does it do the lead generation for you, but it also helps you in keeping track of those leads and many more. This service helps you deal with the abovementioned situations and much more.
Now, you don’t have to get this service but take the time to assess and see what type of system you have for your lead generation and how it is laid out. Is it working for you, or are you one of those having a hard time experiencing challenges in this area? If you are, maybe it’s time to get help. Imagine being able to free yourself from focusing so much on lead generation and having the time to put more attention on other areas of your school that require it more than lead generation does. After all, schools aren’t just about generating leads cause it’s so much more complex.
Read the related blog: You Had an Event, You Have Leads, How Do You Get Them In