How Many Members Does a Gym Need to Be Successful

How Many Members Does a Gym Need to Be Successful

Whether you have been in the gym business for years or starting new, it is natural to worry about the competition and look for the average members needed to succeed. It is pretty common among gym owners to think that the success of their fitness business is directly related to the number of members your gym has. 

However, there are many other factors, like location, debt load, facilities, etc., that influence your gym’s success. Even so, many people want to know how many members does a gym needs to be successful?

To understand the critical role played by the members in a gym give, read this article and learn about practical ideas to significantly increase the number of gym members.

How do gyms measure success

A gym is a place that is defined by its members rather than anything else; therefore, the success of a gym is essentially measured by the number of existing members. 

However, having a huge number of members does not necessarily mean that a gym is successful. Keeping them happy and retaining them for a longer time is also essential. Still, to measure the success of a gym one can make use of a metric counting upon two quantifiable characteristics, namely:

  • Average Client Value (ACV)
  • Retention/ Churn Rates.

About average client value (ACV)

The maximum amount charged from customers and the duration of stay of each customer helps determine the Average Client Value. The greater these figures, the higher the value placed on ACV. Most gym members focus on the number of paid members they have at present, undermining the importance of making customers stay for a longer time.

It is irrelevant to see through the number of the existing members to measure the success of the fitness business if you are not charging a significantly high amount for the membership. The gym owners need to trust increasing the ACV rather than focusing and staying with low-paying members.

About retention/Churn rates

The second factor relates to working towards making your gym members stay with your fitness services for a longer time frame. When you get to solidify your connections with a smaller set of individuals, they will likely stay across for a more extended period. 

Image from: KPI Max

It is a crucial component of sustaining the number of memberships at a level that is essential for a gym’s success. Many gym owners are unaware of turnover rates. It is worth investing in your fitness business when you are losing members.

How many members does the average gym have

The average number of members in a gym is subject to many factors, including the number of equipment available at the gym, facilities provided by the gym, access to various incentives, profitability of the gym, etc. 

No defined number exists that can narrate the number of members a gym needs to be successful or work for a longer time. Knowing why members are leaving your gym can help you fix many issues. 

Start with these tips to improve it:

  • Provide incentives to existing members

Providing benefits and incentives to both the existing and the new members can help improve the retention rate among the members. Simply just entice the potential members of your gym with discounts and promotions.

But the more difficult part is to make the existing members remain for an extended time frame. This is why it becomes essential for the gym owners to provide their members with benefits like free exercise courses, reduced membership costs, complimentary snacks, etc.

  • Member referral program

A customer referral program appears to be the most accurate intervention for membership acquisition and member retention. Recommendation by an existing member to attract new members not only brings you new members of the gym but also brings in more value to the gym. 

These recommendations could be counted as excellent reviews by the members. To encourage such referrals, you might consider compensating the members for attracting new members.

  • Metric to measure membership satisfaction

Measuring whether your customers are satisfied or not is very important. This can help you keep track of the number of happy and satisfied members in your fitness business. The very first step is to record if there are any dissatisfied members.

 If you find a few dissatisfied consumers in your gym then it is advised to hear their concerns and answer them as soon as possible. 

Moreover, you can organize monthly or quarterly surveys to assess the mood of your members in the gym. This will help you work on member retention and add value to the experience of your existing members.

  • Invest in customer service

In every business customer service plays a crucial role in making or breaking the business. Excellent customer service can improve the value provided by your gym to the consumers and assist in improving customer retention. 

It will nurture brand loyalty among consumers and help establish a long-term relationship between your fitness company and gym members. It is worth noting that improving customer service is the most effective one among all the other benefits.

Conclusion

Compared to the pre-pandemic state, the gym statistics have changed significantly. More and more people are worried about their fitness and health schedules. Therefore, the demand for gym membership both online and in-person is on the rise. A gym is a place where people come to stay motivated, connect with like-minded people and experience the results from their daily fitness routine.

Know how to reopen your gym during the pandemic. Click here!

If you want to grow the members of your gym, spark membership offers you a great way to do it by helping you manage and run the gym better.

The Best Gym Challenges That Will Keep Your Members Motivated

The Best Gym Challenges That Will Keep Your Members Motivated

It can often be difficult for members to find the motivation to work out. It is not uncommon for many people to purchase basic gym memberships at specific points in their life, only to have obstacles presented to them along the way. Some make commitments to health and fitness during the new years or because of recent fads, and that excitement of starting something new fades. This can present a problem, as your clients will not attend their regular gym sessions and may slow down or regress on their goals. A recent dedicated research study shows that providing an entertaining and challenging atmosphere is a great way to increase attendance and motivation.

What is a gym challenge

Group of people doing fitness challenge

Simply put, a challenge is usually a way to have the person being challenged achieve their goal in a certain timeframe that they may not have thought previously possible. Gym-goers often do not have a specific goal, as “lose weight” and “look good” are extremely vague ambitions and do not dive deep into their health and fitness expectations.

By pinpointing a specific goal for your members, you can take a more structured approach to fitness goals and eventually stack these challenges together to create a lasting habit. Remember that the objective of these challenges is not necessarily the result but showing members that results are achievable. Members should feel empowered after completing the challenge to regularly keep up with their new successful regime and consult their team if any modifications should be made to the progress.

Benefits of gym challenges

Group of people doing fitness challenge
  • Accountability 

Gym challenges are often done in a group setting. A group is where accountability lies, as group members are less likely to let down their team members than they are to let themselves down. The potential ridicule, awkwardness, and slow progression will hold members accountable for their actions. You may begin to see faces around the gym that you haven’t seen in a while, as accountability will force you to take responsibility for your actions.

  • Praise and encouragement 

Building on the above, progress will naturally come when someone feels more accountable for their health and fitness. Not only will team members praise and encourage each other, but you and your team need to recognize the strides and improvements of your members.

  • Building community 

Gym groups will often pair like-minded people together to work towards a goal. Relationships and culture will be made along the way, promoting and fostering an inclusive and fun environment. If your members feel a great sense of accomplishment and community, they are more likely to stay.

  • Brand recognition and retention 

As your community grows, so will your retention and referral rates. Due to price, people don’t leave, and they leave toxic or neutral environments. Ensure you have proper member management software to onboard and schedule new and existing clients.

What elements are members looking for

An excellent gym challenge incorporates three elements: A specific goal, a timeline to achieve it, and how it will be achieved. For example, prevalent fitness challenges include a 30-day timeline. This could be for bodyweight training, Yoga, CrossFit, weight lifting, or specific exercises such as plank and pushups. Thirty days is an excellent timeline as it may show some minimal results, but more importantly, it develops a sustainable schedule to adhere to.

5 best gym challenges to keep your members motivated

  1. Cycling challenges

Gym members using  stationary bicycles

This can be both on stationary bicycles at your fitness Centre, or at home to be tracked with an app. Hold members accountable and encourage them to group up with other members if possible, as it will benefit them greatly.

  1. Running/step challenges

These have become especially popular during the pandemic, as walking and running can be done anywhere, and pedometers are free on every smartphone. Tracking is made easy, and accountability can be done as a check-in for every session.

  1. 30-day challenges 

As mentioned earlier in the article, 30-day challenges are extremely popular, not only for their short timeframe of results but also for building a lasting fitness schedule and healthier eating habits.

  1. Yoga challenges

Another exercise and discipline which has gained popularity in our newer, remote environment is Yoga. Yoga classes can even be held online and are location agnostic. Accountability can be taken in every class or every scheduled group lesson.

Yoga is one of the world’s oldest known physical practices, dating back over 5000 years. This is a physical, mental, and spiritual exercise that is practiced by an estimated 300 million people worldwide today. Yoga, coupled with meditation, has been shown in studies to help slow the aging process.

  1. Rowing challenges

A group of people rowing

It is widely known amongst gym professionals that rowing is the most effective compound cardio exercise as it involves a full-body workout of all muscle groups. Pairing this with a 30-day challenge should provide more positively shocking results than a standard 30-day treadmill challenge.

Creating and keeping track of challenges can be difficult, as reminders need to be sent out, payments need to be processed, new clients need to be processed, and staff needs to be allocated accordingly. Spark Membership makes this a breeze, as it will automatically retarget your members, schedule classes, send out reminders, manage your staff, and much more from the comfort of your phone. Try it now for just $1