How to Get New Gym Members: Strategies for Fitness Business Growth

How to Get New Gym Members

Running a gym is about more than just offering a space to work out; it’s about building a community. Attracting new members is vital for any fitness business aiming for growth. In this article, we’ll explore various strategies that can help you understand how to get new gym members and ensure the continual expansion of your fitness community.

How Do Gyms Attract Customers?

How Do Gyms Attract Customers

Getting new people through the door of a gym is a bit like mixing art and science. It’s all about really understanding what people want and how they behave. So, let’s look at how the best gyms out there bring in lots of members:

  • Crafting a Unique Selling Proposition (USP): A USP makes your gym unique. It could be exclusive classes, top-tier equipment, or expert trainers. Highlighting these unique features makes your gym the preferred choice, attracting more members in a competitive market.
  • Boosting Customer Experience: Customer experience encompasses the overall feel of your gym. It’s vital to maintain cleanliness, offer diverse classes, and ensure staff friendliness. A positive atmosphere results in satisfied members, enhancing word-of-mouth referrals and member retention.
  • Teaming Up with Influencers and Local Businesses: Collaborating with influencers and local businesses raises your gym’s profile. Establish partnerships for promotions, events, or member discounts to increase visibility and attract a diverse clientele.
  • Staying Active on Social Media: An active online presence boosts your gym’s visibility. Post engaging content, interact with followers, and highlight special events or offers to stay top-of-mind and foster a sense of community.
  • Engaging with the Community through Events: Participating in local events fosters community engagement. Hosting fitness challenges or wellness workshops showcases your gym’s personality and values, enhancing your reputation and drawing in potential members.

💡By carefully blending these strategies, gyms can become a hotspot, attracting people who are looking for more than just a workout – they’re looking for a community to join.

How to Do Gym Promotion?

Promoting a gym effectively means leveraging various strategies to highlight what makes your facility unique, ultimately driving in traffic and building a community of loyal members. Here’s a dive into diverse promotion tactics that can significantly boost your gym’s profile:

Leverage Discounts and Special Offers:

Leverage Discounts and Special Offers

Offering discounts or special promotions, especially during sign-up seasons like New Year, can be a game-changer. Limited-time offers create a sense of urgency, encouraging potential members to act fast and sign up. Seasonal discounts, family packages, and student offers are also great ways to attract a wider audience and cater to different needs.

Implement Referral Programs:

Implement Referral Programs

Word-of-mouth is a powerful promotion tool. By implementing a robust referral program, you encourage your existing members to bring in friends, family, or colleagues. Offering rewards or discounts for every successful referral not only attracts new members but also strengthens the bond with your current clientele.

Host Community Events:

Host Community Events

Organizing and participating in local community events provide a platform for your gym to connect with potential customers. Fitness challenges, health workshops, and charity runs are excellent opportunities to showcase your gym’s values, engage with the local community, and foster a sense of camaraderie among participants.

Enhance Online Presence and Engagement:

Enhance Online Presence

In today’s digital age, having a strong online presence is indispensable. Utilize social media platforms to share engaging content, promote events, and interact with your audience. Regular posts, Instagram Live workout sessions, and user-generated content help in maintaining visibility and building a sense of community around your brand.

💡 Reach potential members where they are, showcasing your unique offerings and building a community that fuels both interest and loyalty. Elevate your gym’s visibility and connect with a broader audience, ensuring a steady influx of new members for sustainable business growth.

Use SEO Strategies:

Use SEO Strategies

A well-designed, user-friendly website is your gym’s digital storefront. Ensure it’s optimized for search engines (SEO) to increase visibility and attract organic traffic. Incorporate relevant keywords, create valuable content, and ensure mobile responsiveness to enhance user experience and convert website visitors into gym members.

Collaboration with local businesses and fitness influencers:

Collaboration with local businesses

Establish partnerships with local businesses and fitness influencers to expand your reach. Cross-promotions, joint events, or exclusive discounts for employees of local businesses can open up new avenues for attracting members and building a diverse clientele.

Encourage Reviews and Testimonials:

Encourage Reviews and Testimonials

Positive reviews and testimonials build credibility and trust. Encourage satisfied members to share their experiences online. Featuring these reviews on your website and social media platforms highlights the positive atmosphere and results achieved at your gym, convincing prospective members of the value you offer.

💡 Positive feedback showcases the value of your programs, fostering credibility and attracting new members eager to experience the benefits of your fitness offerings.

Personalize Communication:

Personalize Communication

Personalization is key in building relationships. Tailor your communication, offers, and services to meet the individual needs and preferences of your members. Personalized emails, targeted advertising, and customized fitness plans make members feel valued, increasing loyalty and positive word-of-mouth.

Implementing these promotion strategies, while remaining consistent and authentic in your approach, will significantly contribute to building a thriving gym community and driving business growth.

Attracting new gym members is a multifaceted endeavor. By implementing these practical and effective strategies, you can ensure that your fitness business not only attracts new faces but also fosters a community that keeps them coming back. Ready to pump up your gym’s membership? Time to get into action!

We invite you to explore one of our blogs, “How to Make Your Small Gym Stand Out in a Crowded Market,” offering insightful strategies for elevating your establishment.

Additionally, consider using Spark Membership Software for comprehensive gym management. Ensure seamless operations and unlock the full potential of your business.

Building Effective Gym Members’ Loyalty Programs: A Comprehensive Guide

building effective gym members' loyalty programs

As a gym owner or a fitness entrepreneur, creating an effective loyalty program for your gym members is a surefire way to increase member retention, boost your business’s reputation, and ultimately, secure your bottom line.

Understanding the Importance of Gym Members’ Loyalty

 Importance of Gym Members' Loyalty

Member loyalty is not just a buzzword; it is a business strategy. The fitness industry, with its highly competitive landscape, demands strategies that not only attract new members but also keep existing ones happy and engaged. A loyal member means consistent revenue, free word-of-mouth marketing, and a credible brand ambassador for your gym. The value of this cannot be overstated.

The Benefits of Implementing Gym Loyalty Programs

The Benefits of Implementing Gym Loyalty Programs

Loyalty programs, when designed and implemented well, serve as a powerful tool to enhance gym members’ experience and commitment. Here are the distinct benefits that these programs bring to your fitness business:

  • Member Retention: Loyalty programs incentivize members to stick around for the long term, creating a steady revenue stream and ensuring lower member turnover.
  • Increase in Member Engagement: By rewarding members for participating in gym activities or achieving fitness milestones, you are promoting a higher level of engagement. This active participation not only improves their fitness experience but also creates a vibrant community within your gym.
  • Sense of Belonging: Loyalty programs foster a strong sense of community and belonging. By recognizing and rewarding their commitment, you make members feel like an integral part of the gym family, encouraging them to contribute more actively.
  • Word-of-Mouth Marketing: Satisfied members are likely to share their positive experiences with friends, family, and on social media, providing you with free and trustworthy word-of-mouth marketing.
  • Valuable Data Collection: Through loyalty programs, you can gather critical data on member behaviors, workout preferences, and gym usage patterns. This data can inform your decision-making processes and help tailor your offerings to suit your members’ needs better.
  • Competitive Advantage: A well-structured loyalty program can set your gym apart from competitors. It provides an extra layer of value to your members, making your fitness center the preferred choice.

💡 By investing in a well-crafted gym loyalty program, you’re not just rewarding your members — you’re also investing in the longevity and success of your fitness business.

Key Elements of a Successful Gym Member Loyalty Program

Key Elements of a Successful Gym Member Loyalty Program
  • Reward-Based System: A successful loyalty program rewards members for their continued engagement. This could range from free personal training sessions to gym merchandise or even a discounted membership for a certain period.
  • Personalized Approach: The more personalized the loyalty program, the more valued your members will feel. Utilize the data you collect to offer rewards and experiences that suit individual members’ preferences.
  • Easy to Understand: The loyalty program should be easy to comprehend and participate in. Complicated rules or a difficult redemption process will deter members from engaging with the program.
  • Communicate the Value: Ensure your members understand the value they’re receiving from the loyalty program. Regular communication and updates about the program keep members informed and engaged.

💡 A thoughtfully designed gym member loyalty program not only rewards your members but also serves as a vital investment in the enduring prosperity of your fitness establishment.

Practical Tips to Create Effective Loyalty Programs for Gym Members

Creating an effective gym loyalty program requires strategic planning and an understanding of your member base. Here are some practical tips to ensure your loyalty program’s success:

Leverage Technology:

Leverage Technology

Utilize mobile apps or online platforms to manage your loyalty program. This makes it easy for members to track their points and rewards, thereby boosting engagement.

Collaborate with Local Businesses:

Collaborate with Local Businesses:

Consider partnerships with local businesses to offer diverse rewards that will also support your local community.

Reward Non-Monetary Actions:

Reward Non-Monetary Actions:

Don’t restrict rewards to financial transactions only. Recognize and reward non-monetary actions like attending classes, referring friends, or participating in gym events to foster greater involvement.

Set Achievable Goals:

Set Achievable Goals:

Ensure that your rewards are achievable. If members feel the goal is too far off or unreachable, they may lose interest.

Create Tiered Membership Levels:

Create Tiered Membership Levels:

Consider tiered memberships with different levels of rewards. This gives members the option to choose the level that suits them best and creates a sense of exclusivity and status among higher tiers.

Celebrate Milestones:

Celebrate Milestones

Celebrate member milestones, such as anniversaries or workout achievements, with bonus points or rewards. This not only promotes engagement but also shows your appreciation for their commitment.

Keep it Simple and Transparent:

Keep it Simple and Transparent:

Your loyalty program should be easy to understand and transparent. If it’s too complex, members may feel overwhelmed and less likely to participate.

Regular Communication:

Regular Communication:

Keep your members updated about their progress, new rewards, and changes in the program through regular communication channels like email, social media, or in-app notifications.

Get Member Feedback:

Get Member Feedback:

Continuously collect and implement member feedback to ensure your program aligns with their needs and expectations.

Analyze and Adjust:

Analyze and Adjust:

Regularly analyze your loyalty program’s performance to identify areas of improvement. Be ready to adjust and evolve the program as your gym and member needs grow.

💡 These tips will ensure that your gym’s loyalty program remains relevant, engaging, and rewarding for your members, promoting long-term loyalty and satisfaction.

Building gym member loyalty is about creating an environment where members feel valued and rewarded for their continued patronage. An effective loyalty program plays a significant role in this process. While the creation and management of such a program may require some investment, the return in terms of member retention, satisfaction, and business growth makes it a worthwhile endeavor. As a gym owner, your focus should be on creating a loyalty program that reflects your brand values, suits your member’s needs, and fosters a strong sense of community and belonging.

Elevate your fitness Instagram game with our blog: “Fit For The Gram: Fitness Instagram Story Ideas To Engage Your Audience.” Plus, supercharge your community with Spark Membership Software.

Attracting New Members with Facebook Ads

Attracting New Members with Facebook Ads

As a martial arts gym owner, you know that attracting new members is essential to the success of your business. With the rise of social media and online advertising, Facebook has become one of the most powerful marketing tools available to gym owners. In this guide, we will explore the benefits of using Facebook ads to attract new members, as well as tips and strategies for creating effective ad campaigns.

Facebook is an effective marketing tool for martial arts gyms because of its ability to reach a large and diverse audience. With over 2.8 billion monthly active users, Facebook offers a wide range of targeting options that allow you to reach the right people at the right time. Additionally, Facebook ads are highly customizable, making it easy to create and test different ad formats, targeting options, and messaging. By utilizing Facebook ads, martial arts gyms can increase their visibility and reach a larger audience, ultimately leading to more new members joining the gym.

Creative Ad Campaign Ideas

You can run creative advertising campaigns with the following ideas

Showcase the benefits of your gym:

Showcase the benefits of your gym:

Create a video ad that showcases the training facilities, instructors, and success stories of your gym’s members, using images and testimonials from current members to highlight the positive impact your gym has had on their lives.

💡 By highlighting the unique benefits of your gym, you can attract and retain members, increase revenue, and ultimately create a thriving fitness community.

Offer a special deal or promotion to attract new members:

Offer a special deal or promotion to attract new members

Offer a special deal for new members who sign up within the next 30 days by creating a limited-time offer for a discounted membership or a free trial class

Host an event or workshop:

Host an event or workshop

Advertise an upcoming event or workshop that is open to the public, such as a self-defense seminar or a martial arts demonstration, and use it as an opportunity to showcase your gym and the services you offer.

Highlight your unique training methods and instructors:

Highlight your unique training methods and instructors

Create ads that highlight the unique training methods and instructors that set your gym apart from the competition by using video or images to showcase the experience and qualifications of your instructors.

Use Facebook Live to showcase your gym and its activities:

Use Facebook Live to showcase your gym and its activities

Use Facebook Live to give potential new members a behind-the-scenes look at your gym and stream a class or workshop, allowing them to see what your gym has to offer before they sign up.

💡 Unlock the full potential of your gym by leveraging the power of Facebook Live to showcase your facility and its activities to a wider audience.

Recepie for creating high conversion Facebook ads

Creating high conversion Facebook ads can be a recipe for success for your martial arts gym. Here are a few key ingredients to include in your recipe:

  1. Clear and compelling ad copy: Your ad copy should clearly communicate the benefits of your gym and the results that your members have achieved. Use strong headlines and clear, concise language to grab the attention of potential new members.
  2. Eye-catching images or videos: Use high-quality images or videos in your ads to showcase your gym’s facilities, instructors, and the success stories of your members.
  3. Strong call-to-action: Include a strong call-to-action in your ad, such as “Sign up today” or “Join now” to encourage potential new members to take action.
  4. Targeted audience: Use Facebook’s targeting options to reach the right audience, such as people who live in your area, are interested in martial arts, and are likely to be in the market for a gym membership.
  5. A/B testing: Use A/B testing to compare different versions of an ad and determine which one performs better.
  6. Retargeting ads: Use retargeting ads to reach people who have visited your website or interacted with your ads in the past.
  7. Regularly update and optimize your ads: Keep your ad campaign up to date with new promotions, events, and other important information about your gym. Regularly check your metrics and make adjustments to improve your campaigns.

By following this recipe and regularly monitoring and optimizing your ads, you can create high conversion Facebook ads that will help increase your gym’s membership and foot traffic.

In conclusion, Facebook ads can be an effective tool for martial arts gyms looking to attract new members. By showcasing the benefits of the gym, utilizing Facebook’s targeting options and regularly testing and optimizing ads, gyms can increase their visibility and reach a larger audience. By following the strategies outlined in this guide, gyms can use Facebook ads to increase their membership and foot traffic

Want to run a successful gym without contracts? Check out our latest blog for tips and tricks. Learn how to streamline your gym’s operations using Spark Membership Software. Read now and start implementing today!

How Many Members Does a Gym Need to Be Successful

Whether you have been in the gym business for years or starting new, it is natural to worry about the competition and look for the average members needed to succeed. It is pretty common among gym owners to think that the success of their fitness business is directly related to the number of members your gym has. 

However, there are many other factors, like location, debt load, facilities, etc., that influence your gym’s success. Even so, many people want to know how many members does a gym needs to be successful?

To understand the critical role played by the members in a gym give, read this article and learn about practical ideas to significantly increase the number of gym members.

How do gyms measure success

A gym is a place that is defined by its members rather than anything else; therefore, the success of a gym is essentially measured by the number of existing members. 

However, having a huge number of members does not necessarily mean that a gym is successful. Keeping them happy and retaining them for a longer time is also essential. Still, to measure the success of a gym one can make use of a metric counting upon two quantifiable characteristics, namely:

  • Average Client Value (ACV)
  • Retention/ Churn Rates.

About average client value (ACV)

The maximum amount charged from customers and the duration of stay of each customer helps determine the Average Client Value. The greater these figures, the higher the value placed on ACV. Most gym members focus on the number of paid members they have at present, undermining the importance of making customers stay for a longer time.

It is irrelevant to see through the number of the existing members to measure the success of the fitness business if you are not charging a significantly high amount for the membership. The gym owners need to trust increasing the ACV rather than focusing and staying with low-paying members.

About retention/Churn rates

The second factor relates to working towards making your gym members stay with your fitness services for a longer time frame. When you get to solidify your connections with a smaller set of individuals, they will likely stay across for a more extended period. 

Image from: KPI Max

It is a crucial component of sustaining the number of memberships at a level that is essential for a gym’s success. Many gym owners are unaware of turnover rates. It is worth investing in your fitness business when you are losing members.

How many members does the average gym have

The average number of members in a gym is subject to many factors, including the number of equipment available at the gym, facilities provided by the gym, access to various incentives, profitability of the gym, etc. 

No defined number exists that can narrate the number of members a gym needs to be successful or work for a longer time. Knowing why members are leaving your gym can help you fix many issues. 

Start with these tips to improve it:

  • Provide incentives to existing members

Providing benefits and incentives to both the existing and the new members can help improve the retention rate among the members. Simply just entice the potential members of your gym with discounts and promotions.

But the more difficult part is to make the existing members remain for an extended time frame. This is why it becomes essential for the gym owners to provide their members with benefits like free exercise courses, reduced membership costs, complimentary snacks, etc.

  • Member referral program

A customer referral program appears to be the most accurate intervention for membership acquisition and member retention. Recommendation by an existing member to attract new members not only brings you new members of the gym but also brings in more value to the gym. 

These recommendations could be counted as excellent reviews by the members. To encourage such referrals, you might consider compensating the members for attracting new members.

  • Metric to measure membership satisfaction

Measuring whether your customers are satisfied or not is very important. This can help you keep track of the number of happy and satisfied members in your fitness business. The very first step is to record if there are any dissatisfied members.

 If you find a few dissatisfied consumers in your gym then it is advised to hear their concerns and answer them as soon as possible. 

Moreover, you can organize monthly or quarterly surveys to assess the mood of your members in the gym. This will help you work on member retention and add value to the experience of your existing members.

  • Invest in customer service

In every business customer service plays a crucial role in making or breaking the business. Excellent customer service can improve the value provided by your gym to the consumers and assist in improving customer retention. 

It will nurture brand loyalty among consumers and help establish a long-term relationship between your fitness company and gym members. It is worth noting that improving customer service is the most effective one among all the other benefits.


Compared to the pre-pandemic state, the gym statistics have changed significantly. More and more people are worried about their fitness and health schedules. Therefore, the demand for gym membership both online and in-person is on the rise. A gym is a place where people come to stay motivated, connect with like-minded people and experience the results from their daily fitness routine.

Know how to reopen your gym during the pandemic. Click here!

If you want to grow the members of your gym, spark membership offers you a great way to do it by helping you manage and run the gym better.

The Best Gym Challenges That Will Keep Your Members Motivated

The Best Gym Challenges That Will Keep Your Members Motivated

It can often be difficult for members to find the motivation to work out. It is not uncommon for many people to purchase basic gym memberships at specific points in their life, only to have obstacles presented to them along the way. Some make commitments to health and fitness during the new years or because of recent fads, and that excitement of starting something new fades. This can present a problem, as your clients will not attend their regular gym sessions and may slow down or regress on their goals. A recent dedicated research study shows that providing an entertaining and challenging atmosphere is a great way to increase attendance and motivation.

What Is a Gym Challenge

What Is a Gym Challenge

Simply put, a challenge is usually a way to have the person being challenged achieve their goal in a certain timeframe that they may not have thought previously possible. Gym-goers often do not have a specific goal, as “lose weight” and “look good” are extremely vague ambitions and do not dive deep into their health and fitness expectations.

By pinpointing a specific goal for your members, you can take a more structured approach to fitness goals and eventually stack these challenges together to create a lasting habit. Remember that the objective of these challenges is not necessarily the result but showing members that results are achievable. Members should feel empowered after completing the challenge to regularly keep up with their new successful regime and consult their team if any modifications should be made to the progress.

Benefits of Gym Challenges

Benefits of Gym Challenges
  • Accountability 

Gym challenges are often done in a group setting. A group is where accountability lies, as group members are less likely to let down their team members than they are to let themselves down. The potential ridicule, awkwardness, and slow progression will hold members accountable for their actions. You may begin to see faces around the gym that you haven’t seen in a while, as accountability will force you to take responsibility for your actions.

  • Praise and encouragement 

Building on the above, progress will naturally come when someone feels more accountable for their health and fitness. Not only will team members praise and encourage each other, but you and your team need to recognize the strides and improvements of your members.

  • Building community 

Gym groups will often pair like-minded people together to work towards a goal. Relationships and culture will be made along the way, promoting and fostering an inclusive and fun environment. If your members feel a great sense of accomplishment and community, they are more likely to stay.

  • Brand recognition and retention 

As your community grows, so will your retention and referral rates. Due to price, people don’t leave, and they leave toxic or neutral environments. Ensure you have proper member management software to onboard and schedule new and existing clients.

What Elements Are Members Looking For

An excellent gym challenge incorporates three elements: A specific goal, a timeline to achieve it, and how it will be achieved. For example, prevalent fitness challenges include a 30-day timeline. This could be for bodyweight training, Yoga, CrossFit, weight lifting, or specific exercises such as plank and pushups. Thirty days is an excellent timeline as it may show some minimal results, but more importantly, it develops a sustainable schedule to adhere to.

5 Best Gym Challenges to Keep Your Members Motivated

  1. Cycling Challenges

Cycling Challenges

This can be both on stationary bicycles at your fitness Centre, or at home to be tracked with an app. Hold members accountable and encourage them to group up with other members if possible, as it will benefit them greatly.

  1. Running/Step Challenges

Running/Step Challenges

These have become especially popular during the pandemic, as walking and running can be done anywhere, and pedometers are free on every smartphone. Tracking is made easy, and accountability can be done as a check-in for every session.

  1. 30-Day Challenges

30-Day Challenges

As mentioned earlier in the article, 30-day challenges are extremely popular, not only for their short timeframe of results but also for building a lasting fitness schedule and healthier eating habits.

  1. Yoga Challenges

Another exercise and discipline which has gained popularity in our newer, remote environment is Yoga. Yoga classes can even be held online and are location agnostic. Accountability can be taken in every class or every scheduled group lesson.

Yoga is one of the world’s oldest known physical practices, dating back over 5000 years. This is a physical, mental, and spiritual exercise that is practiced by an estimated 300 million people worldwide today. Yoga, coupled with meditation, has been shown in studies to help slow the aging process.

  1. Rowing Challenges

Rowing Challenges

It is widely known amongst gym professionals that rowing is the most effective compound cardio exercise as it involves a full-body workout of all muscle groups. Pairing this with a 30-day challenge should provide more positively shocking results than a standard 30-day treadmill challenge.

Creating and keeping track of challenges can be difficult, as reminders need to be sent out, payments need to be processed, new clients need to be processed, and staff needs to be allocated accordingly. Spark Membership makes this a breeze, as it will automatically retarget your members, schedule classes, send out reminders, manage your staff, and much more from the comfort of your phone. Try it now for just $1