Innovative Gym Merchandise Ideas to Boost Your Revenue

gym merchandise ideas

Merchandising can significantly enhance gym revenue, providing a steady income stream beyond membership fees. This article explores innovative gym merchandise ideas that not only cater to the needs of your members but also amplify your brand’s visibility. We’ll delve into the essentials of selecting, promoting, and maximizing profits from your gym merchandise.

Understanding Your Audience’s Needs

Knowing what your gym members want is crucial. Are they yoga enthusiasts needing quality mats, or do they prefer high-intensity workouts that require durable exercise bands? Gathering this information can be as simple as conducting surveys, monitoring purchase patterns, or engaging directly through social media platforms. Understanding these preferences ensures that the merchandise you offer genuinely resonates with your members, enhancing satisfaction and loyalty.

Top Gym Merchandise Ideas

Top Gym Merchandise Ideas

In the bustling world of fitness, offering the right merchandise can significantly enhance your gym’s appeal and revenue. Below are carefully selected items that cater to the diverse needs of your members, ensuring satisfaction and encouraging repeat visits. Here’s a detailed look at each product:

Yoga Mats

Essential for both beginners and seasoned yogis, high-quality yoga mats offer comfort, stability, and safety. They are available in various thicknesses and materials to suit different preferences and practices. Selling mats that are both eco-friendly and durable can attract environmentally conscious consumers, adding to your gym’s appeal.

Duffle Bags:

A versatile accessory for the fitness enthusiast, duffle bags must be spacious enough to hold gym gear, yet stylish for day-to-day use. Offer features like separate compartments for wet clothes and shoes, and ensure they are made from durable, easy-to-clean materials. This makes them ideal for those who head to the gym before, during, or after work.

Exercise Bands:

Perfect for enhancing strength and flexibility, exercise bands are a low-cost, high-impact merchandise option. Available in different resistance levels, they are suitable for a range of fitness levels and can be used for a variety of workouts. Demonstrating their versatility in gym classes can boost sales.

Jump Ropes:

Jump ropes are a superb way to improve cardiovascular health and coordination. They’re portable, easy to use, and can be incorporated into various workout routines. Offering adjustable and speed ropes can cater to different fitness levels and goals, making them a must-have in any gym’s merchandise lineup.

Shaker Bottles:

Essential for those who supplement their nutrition on-the-go, shaker bottles should feature a leak-proof design, easy-to-clean materials, and a sturdy mixing mechanism to prevent clumps. Bottles with compartments for storing protein powder and supplements can provide additional convenience.

Water Bottles:

Encourage hydration with stylish, functional water bottles. Options like insulated stainless steel can keep drinks cold for hours, while BPA-free plastic models offer a lightweight alternative. Customizing bottles with your gym’s logo can also boost brand visibility and retention.

Gym Bags:

Gym bags should cater to the practical needs of fitness enthusiasts, with features like ventilated compartments for shoes and wet items, and enough space to fit workout essentials. Offering various sizes and styles can appeal to a broad audience, from casual gym-goers to dedicated athletes.

Fitness Belts:

Fitness belts are crucial for lifting heavy weights safely. They help stabilize the core and reduce the risk of injury. Offering belts that are adjustable, comfortable, and made from durable materials can appeal to serious fitness enthusiasts who are keen on maintaining their form and safety.


A simple yet effective tool for tracking physical activity, pedometers encourage users to achieve their daily step goals. They can be a motivational tool for members to monitor their progress and stay engaged with their fitness journey.

Hot & Cold Packs: 

Ideal for recovery, hot and cold packs help relieve muscle pain and inflammation. Offering reusable packs that can be heated in the microwave or chilled in the freezer provides convenient solutions for managing workout-related injuries or soreness.

Fitness Towels: 

High-quality fitness towels are a gym staple, providing a hygienic way to handle sweat during intense sessions. Towels designed to be quick-drying and odor-resistant can enhance the user experience, making them a thoughtful addition to your gym’s merchandise.

Hand Sanitizers: 

With health and hygiene being top priorities, providing branded hand sanitizers can demonstrate your gym’s commitment to member safety. Opt for sanitizers that contain moisturizers to prevent dry skin, making them suitable for frequent use.


Wireless earbuds that are sweat-resistant and feature good sound quality can enhance any workout session. Offering models that stay secure during vigorous activity can be highly appealing to members who enjoy listening to music or podcasts while exercising.

Arm Band Phone Cases: 

These are perfect for members who need their phone accessible but secure during workouts. Look for arm bands that are adjustable and made from comfortable, sweat-resistant materials, ensuring phones are protected and hands-free.

💡 By embracing unique and innovative merchandise concepts, you can enhance member satisfaction, foster brand loyalty, and unlock new avenues for revenue growth in the competitive fitness landscape.

Marketing Your Gym Merchandise

Marketing Your Gym Merchandise

Effectively marketing your gym merchandise involves strategic planning and a keen understanding of your target audience. Here are some approaches to ensure your merchandise not only reaches but resonates with your gym members:

  • Social Media Marketing: Leverage platforms like Instagram, Facebook, and Twitter to showcase your products. Use high-quality images and engaging videos that demonstrate the products in use, such as a member using a gym bag or exercising with resistance bands. Regular posts and stories can keep your merchandise top of mind.
  • Email Marketing: Send out newsletters featuring new merchandise, special promotions, or exclusive offers for gym members. Personalize these emails based on members’ purchase history to increase relevance and engagement.
  • In-Gym Promotions: Display your merchandise prominently within the gym where members can easily see and access them. Consider setting up demo days where members can try out products like yoga mats or fitness belts during their workouts, which can help increase interest and sales.
  • Branding and Packaging: Ensure all merchandise carries your gym’s logo and adheres to your brand’s color scheme. This not only enhances brand visibility but also promotes a professional image. Provide durable and attractive packaging that reflects the quality of the products inside, enhancing the overall customer experience.
  • Limited-Time Offers: Create urgency and encourage purchases by offering limited-time discounts or bundling products at a special price. This strategy can be particularly effective during new membership drives, the holiday season, or around New Year’s when fitness resolutions are at their peak.

💡 Crafting a narrative that resonates with your members’ aspirations and desires, you transform your merchandise into more than just products; you create legends that inspire and empower in the timeless quest for fitness excellence.

Setting Up Your Merchandise Store

Setting Up Your Merchandise Store

Whether you’re setting up a physical storefront or an online shop, presentation is everything. Display merchandise attractively and make sure your online store is navigable and mobile-friendly. Keep track of your inventory and use dynamic pricing strategies to stay competitive while maximizing profits.

Gym merchandise offers a wonderful opportunity to enhance your brand’s presence and increase revenue. By carefully selecting products that resonate with your members and marketing them effectively, you can create a significant source of income. Experiment with the ideas mentioned, and remember, the key to successful merchandising lies in truly understanding and catering to your gym members’ needs.

Transform your gym’s operations with Spark Membership Software. Seamlessly manage memberships, track progress, and boost revenue—all from one powerful platform. Say goodbye to complexity and hello to efficiency. Unleash your gym’s full potential today with Spark.

22 Essential Gym Equipment Items Every Fitness Center Needs

gym equipment list

When setting up or revamping a gym, one of the first challenges many owners face is determining which equipment to invest in. A comprehensive “Gym Equipment List” is not just about filling up space but understanding the specific needs of your clientele and ensuring versatility in workouts. This article aims to break down popular gym equipment, diving into their primary uses to help you make informed decisions. Whether you’re a seasoned gym owner looking to refresh your offerings or someone stepping into the fitness industry, this guide will give you the insights you need to create a dynamic and user-friendly workout space.

Cardio Equipments

Cardiovascular fitness is a cornerstone of any well-rounded fitness regimen. By elevating heart rates and increasing blood circulation, cardio workouts play a crucial role in improving heart health, burning calories, and enhancing overall stamina. Let’s delve into some of the most sought-after cardio equipment that gyms should consider:

  1. Treadmill:

  • Usage: Ideal for walking, jogging, and running exercises.
  • Benefits: Treadmills offer adjustable speeds and inclines, catering to everyone from beginners to seasoned runners. They’re perfect for interval training and can be used regardless of outdoor weather conditions.

  1. Rowing Machine:

Rowing Machine
  • Usage: Simulates the action of watercraft rowing for a full-body workout.
  • Benefits: Targets both upper and lower body muscles, including the back, legs, and arms. It’s also a low-impact exercise option, minimizing strain on the joints.

  1. Stationary Bicycle:

Stationary Bicycle
  • Usage: Used for seated cycling exercises.
  • Benefits: Great for building leg strength and stamina. It offers a low-impact alternative to running, making it suitable for those with joint issues. Different resistance levels can challenge both beginners and experienced cyclists.

  1. Jump rope

Jump rope
  • Usage: For skipping exercises, either in place or with movement.
  • Benefits: Jump ropes are portable and versatile. They help in improving coordination, bone density, and offer an effective cardio workout in short durations.

💡 Did you know?
Kirato Hitaka from Japan holds the record for the most revolutions in a single skip
– 8, achieved in Yamaguchi, Japan, on 17 July 2023. Despite initially struggling with rope skipping in 5th grade, he persevered and now practices it daily alongside being a member of the football club.

  1. Elliptical Trainer:

Elliptical Trainer
  • Usage: Offers a cross-training workout that combines stair climbing, walking, and running.
  • Benefits: The elliptical trainer provides a full-body workout, engaging both arms and legs. It’s low-impact, making it easy on the joints while still offering an effective calorie burn.

Each of these cardio equipment pieces is designed to cater to different fitness levels and preferences. When selecting equipment for your gym, it’s crucial to ensure a mix to cater to the diverse needs of your members.

Strength Training Equipment

Strength training is pivotal for building muscle mass, enhancing bone density, and boosting metabolism. Incorporating a range of strength equipment ensures your gym caters to members with varied training goals, from muscle toning to bodybuilding. Here’s a detailed look at some essential strength training equipment:

  1. Leg Extension Machine:

Leg Extension Machine
  • Usage: Isolates and targets the quadriceps in the front of the thigh.
  • Benefits: Allows for focused strengthening and toning of the quadriceps, helping improve leg muscle imbalance.

  1. Smith Machine:

Smith Machine
  • Usage: A multipurpose equipment for various exercises like squats, bench presses, and more with guided barbell movements.
  • Benefits: Provides stability and safety, especially for those new to weightlifting or working out without a spotter.

  1. Weight Plate:

Weight Plate
  • Usage: Heavy discs added to barbells or used individually for resistance.
  • Benefits: Offers versatility as they can be combined for desired weight levels and used for diverse exercises.

  1. Dumbbell:

  • Usage: Free weights for bilateral and unilateral exercises.
  • Benefits: Enhances muscle strength, balance, and coordination. Suitable for a wide range of exercises targeting various muscle groups.

  1. Barbell:

  • Usage: Long bar used for lifting heavy weights, especially for compound exercises.
  • Benefits: Effective for building core strength and targeting multiple muscle groups simultaneously.

  1. Bench Press Machine:

Bench Press Machine
  • Usage: Targets the chest muscles using guided movements.
  • Benefits: Offers a safer alternative to free weights, especially for beginners, while ensuring targeted muscle engagement.

  1. Power Rack:

Power Rack
  • Usage: A cage-like structure for free weight exercises like squats, deadlifts, and bench presses.
  • Benefits: Provides a safe environment for heavy lifting, with adjustable safety bars to accommodate various heights and exercises.

  1. Kettlebell:

  • Usage: A ball-shaped weight with a handle, used for swings, lifts, and squats.
  • Benefits: Enhances functional strength, flexibility, and cardiovascular endurance.

💡 On average, Kettlebells are priced at $1.95 per pound, but it’s common to find them ranging from $1.50 to $2.50 per pound (equivalent to $3.30 to $5.50 per kilo). It’s essential to note that various brands charge significantly different prices for kettlebells of the same weight. Therefore, it’s highly beneficial to shop around and compare prices before making a purchase.

  1. Leg Press Machine:

Leg Press Machine
  • Usage: Strengthens the legs by pushing a weight away using the legs.
  • Benefits: Targets the quads, hamstrings, and glutes, allowing for heavy weight lifting with reduced back strain.

Incorporating a mix of machines and free weights in your gym ensures that members can target specific muscles and engage in compound movements for overall strength development.

Flexibility & Stability Equipment

Flexibility and stability form the foundation for most athletic endeavors. Whether one’s goal is to enhance athletic performance, prevent injuries, or maintain overall body health, equipment designed for these purposes is indispensable. Here’s a closer look at essential flexibility and stability tools:

  1. Mat:

  • Usage: A cushioned surface for exercises, stretches, and relaxation techniques.
  • Benefits: Provides a comfortable and safe space, protecting against hard surfaces. Essential for floor-based exercises like yoga, pilates, or general stretching.

  1. Stability Ball (Also known as Swiss Ball or Exercise Ball):

Stability Ball
  • Usage: A large inflatable ball used for exercises that target core muscles and enhance balance.
  • Benefits: Challenges stability and core strength. It’s versatile, supporting exercises ranging from basic planks to advanced pikes or push-ups. Additionally, sitting on it can improve posture and engage core muscles even during rest.

  1. Foam Roller:

Foam Roller
  • Usage: A cylindrical tool for self-myofascial release, aiding in muscle recovery and flexibility.
  • Benefits: Helps in releasing muscle knots and tightness, improving blood circulation, and increasing range of motion. It’s a great tool for post-workout recovery and can also be incorporated into warm-ups to prepare muscles for exercise.

Promoting flexibility and stability in a gym setting isn’t just about injury prevention; it’s about enhancing overall movement quality and body functionality. By integrating these tools, gym owners can offer members the full spectrum of fitness development, from raw strength to graceful flexibility.

Resistance & Functional Training Equipment

Resistance and functional training equipment are designed to enhance muscle strength, endurance, and functional movements that we use in our daily lives. These tools don’t just sculpt bodies; they build the kind of strength and agility that’s practical and useful outside the gym.

  1. Resistance Band:

Resistance Band
  • Usage: Stretchy bands used to add resistance to exercises.
  • Benefits: They are adaptable to multiple fitness levels, portable, and can enhance a vast array of exercises, from squats to bicep curls. They also help activate muscle groups and are fantastic for rehabilitation.

  1. Medicine Ball:

Medicine Ball
  • Usage: A weighted ball used for various exercises that improve power, strength, and speed.
  • Benefits: Great for dynamic movements, plyometric exercises, and even strength training. Can be thrown, caught, or used as added weight, making it versatile and challenging.

  1. Battle Ropes:

Battle Ropes
  • Usage: Thick, heavy ropes that are whipped, slammed, or swirled in various patterns for workouts.
  • Benefits: They offer full-body strength training and intense cardio simultaneously. They engage the core, arms, shoulders, and even legs, providing both aerobic and anaerobic benefits.

💡 According to studies, a 10-minute session with battle ropes can help gym-goers burn 112 calories. This low-impact cardio workout targets key muscle groups, including shoulders, arms, and core, allowing members to build muscle, enhance power, and improve endurance. Incorporating battle rope exercises can be a valuable addition to your gym’s fitness offerings.

  1. Leg Curl Machine:

Leg Curl Machin
  • Usage: Specifically targets the hamstring muscles by curling legs against resistance.
  • Benefits: It isolates the hamstring muscles, making it essential for balanced leg muscle development and reducing the risk of injuries associated with hamstring weakness.

  1. Bench:

    Bench gym equipment
    • Usage: A flat or adjustable surface used for weight lifting and bodyweight exercises.
    • Benefits: Provides support for exercises like bench presses, rows, and tricep dips. An adjustable bench can accommodate incline or decline exercises, adding variety to workouts.

    Resistance and functional training tools provide an avenue to move beyond traditional weight lifting. They simulate real-world activities, making them ideal for athletes, the elderly, or anyone looking to improve their day-to-day strength and functionality.

    Building a well-rounded gym isn’t just about aesthetics or having the latest machines. It’s about offering members a complete fitness experience, where every piece of equipment, from the cardio machines to the resistance tools, plays a crucial role. This gym equipment list we’ve detailed is the foundation of a comprehensive fitness facility. As you set up or expand your gym, understanding each equipment’s purpose and benefits will ensure that your investment translates to member satisfaction and results. Remember, it’s the thoughtful combination of equipment that will make your gym a go-to destination for fitness enthusiasts of all levels.

    Unlock the untapped potential of your gym with “The Power of Fitness Influencers” blog. Discover how partnering with fitness influencers can boost memberships and ignite your gym’s growth. Maximize your success with Spark Membership software – the ultimate solution for seamless gym management.

    How Much Do Choreographers Charge – Hiring Guide

    How Much Do Choreographers Charge

    In need of a choreographer for your upcoming event?  But would love to have an idea about how much do choreographers charge? Then you are at the right place. Read through this perfect guide which will answer most of your questions. 

    In this guide, we’ll break down the average rates that choreographers charge, as well as what to look for when hiring one. So, whether you’re planning a wedding or a corporate function, read on for all the information you need!

    1. What do choreographers do

    What do choreographers do?

    Choreographers are artists who create original dances. They work with dancers to develop concepts and execute them through movement. Many choreographers also teach dance classes, which helps them to hone their craft and learn new techniques. 

    In addition to creating steps and sequences, choreographers must also consider the music, lighting, and costumes that will be used in their production. As a result, they must have a strong understanding of both the artistic and technical aspects of dance. 

    While some choreographers work independently, others are employed by dance companies or theaters. In addition to working with professional dancers, choreographers also may teach classes or workshops to groups of beginners.

    1. What to look for in a choreographer

    What to look for in a choreographer

    Hiring a choreographer can be a daunting task, especially if you’re not sure what you’re looking for. 

    • It is important to find someone who is creative and can think outside the box. A good choreographer will be able to take your ideas and translate them into an amazing routine.
    • Additionally, you want somebody who is experienced and has a strong understanding of different dance styles. This will allow them to create a routine that is both technically sound and visually stunning.
    • Finally, it’s important to find someone who is easy to work with and adaptable to change. After all, no matter how well you plan, things always have a way of changing at the last minute. By keeping these things in mind, you’ll be sure to find a choreographer who can help make your vision a reality.

    1. How to find a choreographer


    Many people think that finding a choreographer is as simple as searching online. However, it’s not that easy. 

    You must consider how much experience the choreographer has. 

    You’ll want to make sure that the choreographer you hire is familiar with the style of dance you’re interested in and has a good track record of creating successful routines. 

    Also, be sure to ask about how much the choreographer charges. Fees can vary depending on the complexity of the routine and the length of time it will take to create it. 

    Finally, always take the time to watch a rehearsal or performance by the choreographer before hiring them. This will give you a good sense of their style and how well they work with dancers. 

    💡 By following these tips, you’ll be sure to find the right choreographer for your needs.

    1. How much do choreographers charge

    Factors influencing choreographer fees

    If you want to understand how much do choreographers charge, there is a lot of stuff that will go into it. 

    In general, you can expect to pay $50-$100 per hour for an experienced choreographer. 

    If you are looking for a choreographer to create an original work, the cost will be on the higher end of that range. If you are simply looking for someone to teach a dance class or workshop, the cost will be on the lower end. 

    It also depends on the experience of the choreographer and their value in society.

    1. What factors can affect the cost of hiring a choreographer

    Factors Affecting Choreographer Hiring Costs

    If you’re looking for ideas on how to find a choreographer, there are a few things you should keep in mind. 

    • First, how much do choreographers charge? Choreographers can charge anywhere from $50-$500 per hour, depending on their experience and the scope of the project.
    • Second, what style of dance do you want your choreographer to be proficient in? If you’re looking for hip-hop, make sure to find someone who knows how to teach that style specifically.
    • Third, how much experience does the choreographer have? You’ll want to make sure they have enough experience to be able to handle your project, but not so much experience that they’re too set in their ways and inflexible.
    • Fourth, how well do they communicate? A good choreographer will be able to take direction well and articulate their vision clearly.
    • Lastly, make sure you see some of their previous work before hiring them. This will give you a good sense of their style and whether or not they’re a good fit for your project.

    Of course, these are just general guidelines. The best way to get an accurate estimate is to contact choreographers in your area and request a quote. 

    Be sure to provide them with as much information about your project as possible, so they can give you the most accurate estimate.

    Try the best membership softwareSpark Membership is the number one management software in the martial arts space.

    16 Gym Essentials To Have Before Starting Your Own Gym

    16 Gym Essentials To Have Before Starting Your Own Gym

    Congratulations on the decision to launch your own business. It was a difficult process to overcome, but owning a gym business can flourish over time with proper equipment and management. It can be difficult to guess exactly which equipment you may need for your site before opening, as you may not know the interests and fitness level of your potential members. The key is to have a diversified workout atmosphere and to combine it with a healthy and organized culture. To get you started, we will list the 16 most important equipment and 1 critical item below.

    Free Weight, Machines, and Cardio Equipment

    1. Training Bench

    Training Bench

    The most versatile of equipment, a training bench can be used for many exercises and can be paired with dumbbells, barbells, resistance bands, etc.

    1. Dumbbell set

    Dumbbell set

    When thinking of a gym, the most iconic image that can come to mind in advertising is patrons facing a mirror and performing dumbbell exercises. Your members will be looking for this.

    1. Treadmill


    Treadmills are widely marketed in the media as the most common cardio equipment for a reason. An article on Healthline explains the flexibility and popularity of treadmills.

    1. Stationary bicycle

    Stationary bicycle

    Bikes are one of the most important gym essentials, as they can be monetized in many different ways, including high-intensity group cycling classes.

    1. Barbell sets


    Complimentary to your dumbbell sets, barbells are a great addition to your gym equipment repertoire as they can be used with a variety of other equipment and workouts. Free weights add professionalism and also add options to your trainers for their clients.

    1. Rowing machine

    Rowing machine

    Although this is seen as a more niche workout, having one or two of these machines will add variety to your members’ workout routine.

    1. Low-impact treadmills

    Low-impact treadmills

    Plantar fasciitis, knee pain, and other joint pain affect over 25% of Americans, Low-impact treadmills are a useful and marketable tool for your business that will increase membership rates amongst this group.

    1. Ellipticals


    Widely known for its effectiveness in burning calories and developing grip and arm strength, the elliptical is a piece of unique cardio equipment that you may need in many spots and consider one of the Gym essentials.

    1. Other cardio equipment

    Other cardio equipment

    Depending on your area, you may need to expand further from the cardio equipment mentioned above, and it is good to gauge what your clients and staff are requesting. You may need a different machine down the line, such as a stair-climber.

    Open Area Equipment

    Make sure that your gym includes an open area where members can take their stretching and training equipment, which does not include free weights. This area can be designated for stretches, bodyweight exercises and even be used as a training ground for one-on-one sessions between members and trainers. Below are some suggestions :

    1. Stability balls

    Stability balls

    Training balance is extremely important. Whereas there will be members who are only there to train their strength, there will be a large part of patrons who understand that stability balls are very versatile and can be combined with any number of the equipment below to increase the difficulty of their workout.

    1. Medicine balls

    Medicine balls

    Very important for training both strength and range of motion, medicine balls provide a great workout alternative

    1. Battle ropes

    Battle ropes

    Another piece of equipment that is highlighted by various media and commercials. Battle ropes double as both equipment and a goal; properly training with battle ropes is a very advanced method that one can aspire to.

    1. Suspension trainers

    Suspension trainers

    It is Important for core exercise, a part of the body is always attached to. Hanging from the suspension trainer – making it an extremely important bodyweight exercise.

    1. Resistance bands

    Resistance bands

    These bands are extremely important, especially since most gyms partner with, or have in-house, a physiotherapist. The number one take-home exercise that is recommended to their patients will usually include resistance bands.

    1. Mats


    Mats are often overlooked, mats are equipment that is missed when they are not there. Various body exercises and stretches need to be done on the floor, and this also includes the popular Pilates and Yoga disciplines.

    1. Gym management software

    Gym management software

    Most businesses fail to effectively launch due to logistical and marketing issues. The list has saved the most important for last. Having equipment is important for your members to work out with. If no one shows up, then the business cannot be successful. The most important of gym essentials needs to include management software that can enroll members, market and re-market, schedule your staff, get referrals, offer family plans, and overall help you run your business. Spark Membership is the best gym management software on the market, and you can give them a try for just $1, all from your smartphone.