How to Open a Gym Business in 2023

How to open a gym business

Are you looking to open your own gym in 2023? If so, you’re in luck! This step-by-step guide will walk you through everything you need to know to get your business off the ground. We’ll cover topics such as choosing a location, registering your business, and marketing your new gym. So, whether you’re a fitness enthusiast ready to go into business for yourself or just doing your research, this guide has everything you need!

You are only 12 steps away from opening your gym.

Opening a gym can be a great way to turn your passion for fitness into a successful business. But before you sign leases and order equipment, there are a few things you need to do to get your business off on the right foot. Here’s a step-by-step guide to opening a gym in 2023.

  1. Find your niche before opening your gym

Find your niche before opening your gym

Before opening a gym, it’s essential first to find your niche. What type of gym do you want to open? There are many types of gyms, from weightlifting gyms to yoga studios. Research the market to see if there is a demand for the type of gym you want to open in your area once you’ve decided what gym you want to open. If there are already several gyms like yours in the area, you’ll need to make your gym stand out from the competition.

  1. Get training and become accredited

Get training and become accredited

Now that you know what type of gym you want to open and you’ve done your market research, it’s time to get trained and accredited. Depending on the type of gym you’re opening, specific training or accreditation requirements may exist. 

For example, if you’re opening a yoga studio, you’ll need to complete a yoga teacher training program and become certified. Once you’ve met all the training and accreditation requirements for your type of gym, you’re ready to move on to the next step!

  1. Find out about gym licenses and permits

Find out about gym licenses and permits

If you’re thinking about opening a gym, there are a few things you need to know about licenses and permits. 

First, you’ll need to ensure that your facility meets all the local zoning requirements. In addition, you’ll need to get a business license from the city or county where you plan to operate. 

Finally, if you’re going to offer any fitness classes, you’ll need to ensure that your instructors are properly certified. Getting the necessary licenses and permits can be a bit of a hassle, but it’s well worth it in the end. After all, opening a gym is an enormous responsibility, and you want to make sure that everything is up to code.

  1. Secure financing before opening your gym

Secure financing before opening your gym

Opening a gym can be costly, so it’s important to secure financing before you start. There are different ways to finance your gym, such as taking out a small business loan or finding investors. 

Whichever route you choose, be sure to do your research and create a solid business plan. Having a well-thought-out plan will increase your chances of getting approved for financing.

  1. Find a suitable location

Find a suitable location

Opening a gym is a big decision. You want to make sure you choose the right location. It would be best if you kept a few things in mind when determining a location for your gym. 

The first thing to consider is the population density of the area. If there are many people living nearby, you’re more likely to find potential customers. Another thing to consider is the average income of residents in the area. You’re more likely to get customers if they can afford your prices. 

Finally, you’ll want to consider what other gyms are in the area. If there are already several gyms nearby, you may have a more challenging time attracting customers. However, you may corner the market if there are no other gyms in the area. Keep these factors in mind when choosing a location for your gym, and you will find the perfect spot.

  1. Register your business

Register your business

Whether you’re opening a brand-new fitness center or an existing business, you’ll need to register your business. Registering a business can vary depending on your country, state, and municipality, so it’s important to do your research. 

After registering your business, you’ll need to obtain a business license. The business license process can also vary depending on your location. Once you have all the licenses and permits, you’re almost ready to open your doors.

  1. Invest in quality equipment before opening your gym

Invest in quality equipment before opening your gym

Before you open your gym, it is important to invest in quality equipment. This may seem like an obvious statement, but many people try to save money by buying used or lower-quality equipment. Not only will this reduce the lifespan of your equipment, but it could also pose a safety hazard for your customers. 

In addition, lower-quality equipment is often less stable and more difficult to use, which could discourage potential customers from using your gym. By investing in high-quality equipment from the start, you can avoid these problems and create a safe and welcoming environment for your customers.

  1. Interview and hire staff

Interview and hire staff

If you’re going to be opening a gym, you’ll need to interview and hire staff. This includes everything from janitors and receptionists to fitness instructors and personal trainers. 

When interviewing potential employees, be sure to ask about their experience in the fitness industry. You’ll also want to ensure they’re certified to work in your jurisdiction. 

Once you’ve found the right employees, be sure to provide them with the proper training. This will ensure that they can provide the best possible service to your customers.

  1. Start marketing your gym’s opening

Start marketing your gym's opening.

Opening a gym can be an exciting and rewarding experience. However, it’s important to ensure that you market your gym’s opening as soon as possible. The sooner you get the word out, the more people will be aware of your new business, and the more likely they will come to check it out. 

There are several ways to market your gym’s opening, but some of the most effective include using social media, distributing flyers, and hosting events. By taking advantage of these marketing strategies, you’ll be able to attract new members and get your gym off to a great start.

  1. Open your doors

Open your doors

After you’ve completed all the steps listed above, you’re finally ready to open your gym’s doors. This is an exciting time for both you and your customers. Be sure to celebrate your grand opening to attract attention and get people talking about your new business. 

Following these steps, you can open a successful gym business in 2023, but you will not be ready to settle yet!

  1. Build a community

Build a community

When opening a gym and as it grows, it’s important to build a community. This can be done in several ways, but some of the most effective include hosting events, offering discounts, and sponsoring local teams or athletes. 

Building a community will not only help you attract new customers, but it will also help you keep your existing ones. By creating a sense of community around your gym, you’ll be able to create an environment that people will want to be a part of. 

  1. Don’t forget to keep growing

Just because you’ve opened a successful gym doesn’t mean you can stop growing. You’ll need to continuously add new features and services to keep your gym thriving. This will not only keep your customers coming back, but it will also attract new ones. 

Some other ways to keep your gym growing include offering a variety of classes, keeping the facility clean and well-maintained, and providing a friendly environment for all. 

Gyms can appeal to a broader range of people by offering a wide range of activities, making it more likely that they will find something they enjoy and stick with it. Similarly, cleanliness and maintenance are important in keeping members returning, as no one wants to work out in a dirty or run-down facility. 

Finally, creating a warm and inviting atmosphere is crucial in making members feel comfortable and welcome, as this is often what keeps people coming back week after week. By following these simple tips, gyms can help ensure that their business continues to grow.

Tips to remember when opening a gym

Opening a gym is not a quick or easy process, but if you follow these steps above and remember these tips, you’ll be well on your way to success! With no further ado, let’s get started!

Create a detailed business plan

A business plan is essential for any new business, and a gym is no exception. This document will outline your fitness goals, operating procedures, marketing strategies, and financial projections.

Be prepared to invest.

Opening a gym is not a cheap endeavor. You’ll need to factor in leasing or purchasing property costs, outfitting your space with equipment, hiring staff, and marketing your business.

Do your research

Before you open your gym, it’s important to do your research and understand the industry. This means familiarizing yourself with the competition, understanding your target market, and having a solid business plan in place.

Have realistic expectations

It takes time to build a successful business, so don’t expect your gym to be profitable overnight. Be patient and focus on providing a high-quality experience for your members. You’ll be on your way to success with hard work and dedication!

We hope this guide has given you the information you need to open your gym. Opening a gym can be a rewarding and challenging experience, but it’s definitely achievable with the proper planning and execution. You can also utilize the best gym management software. Spark Membership remains the market’s number one solution!

An Effective 10-Step Guide To Creating A Gym Business Plan 

An Effective 10-Step Guide To Creating A Gym Business Plan 

Whether you’re just starting in this field of business, or have been a longer-term owner in the industry, you may be struggling to decide where your business should head towards. A business plan is a requirement of any successful business, as it creates a guideline for operation and growth that you can look forward to on a going-concern basis. According to the US small business association, a business plan is the number one priority for effective management of your business, as it provides a structure for things going forward. Below, we will talk about the ten most important steps to include when developing your business plan, but first, let’s take a look at why you need one in the first place.

Why Create a Gym Business Plan

Why Create a Gym Business Plan

Traditional methods of business planning were to plan for everything, including all contingencies, before starting a business. This was necessary, as we did not have the resources that are available to us today. This changed with the introduction of the lean method. The lean method places importance on failing fast and discovering along the way, as well as launching as soon as possible. The common interpretation is that you should completely go into business unprepared, which cannot be farther from the truth. A business plan is extremely important due to:

  • Goal setting– One of the most important steps in a business plan is to create SMART goals. This word has become synonymous with success, as choosing goals that are smart, measurable, attainable, reasonable, and timely will help to steer your business towards success.
  • Business plans can pivot– Keep it simple and you can’t go wrong. Most owners don’t want to invest time in starting a business plan due to its complexity. As we will see below, a business plan is not complex and should be updated and improved once your business changes and grows.
  • Keep track of progress– Achievements are important on any journey, and so is the celebration of these milestones. Choosing effective metrics is an important part of your success and the development of a business plan.
  • It is necessary for funding– Investors and creditors want to know that you have a plan. A customer may not be interested in your entire business plan, but a potential investor or creditor will want to know the path to success, and how soon they can see a return on investment.

The Ten Steps to Creating a Gym Business Plan

Now that we’ve talked about the importance of a gym business plan, here are the top ten tips to consider when writing one. Remember to keep it simple, and update as you progress on your journey.

  1. Executive Summary

Executive Summary

A popular way to approach this is the Napkin Rule; your pitch should be able to be written in a short form to summarize your executive summary. Including your ultimate goal, your mission, the method of success, and the change it will enact. For example, ” I want to help hard-working corporate gym enthusiasts sustainably achieve their fitness goals through our ground-breaking workouts, meals, and fitness app.” Take this explanation and expand on it.

  1. Overview


This section of the business plan is more about passion than detail. Talk about your purpose, your ideal client, and what success will look like for your business.

  1. Your Team

Your Team

No one person is an island, and one of the important parts of a gym business plan is, You will need a team to accomplish your goals, even if they are not directly employed at the beginning. Think about essential services at first, such as workout equipment vendors, sales, and personal trainers. Once you have revenue staff implemented, you can expand into more support and contract roles.

“Alone we can do so little, together we can do so much.” -Helen Keller

  1. Brainstorm Marketing Tools and Market Research

Brainstorm Marketing Tools and Market Research

Market research includes competitors, potential members, possible revenue streams, the share of the market, and the share of the customer wallet. It also includes marketing strategies, such as advertising, sponsors, trials, referral systems, emailing, contact information, and loyalty. This section can be rendered extremely simple with member management software. Spark Membership is the best gym management software on the market, with proven testimonials. Start now for just $1.

  1. Products and Services on Offer

Products and Services on Offer

This section includes both what should be offered to the client and what products you need to effectively manage your business. For example, gym equipment must be procured before launch, and services should be listed. You can determine if you will be offering classes, membership, personal training, and other amenities in your gym.

  1. Costs


Take a look at what initial investment you would need for a minimum viable product (MVP) before launch. This includes equipment costs, labor, location costs, and a pool of money for seed capital to last you a few months before revenue starts rolling in. This also should include CRM, billing, payments, and member management. This is another area where Spark Membership takes some burden off your shoulders.

  1. Projections


Every business needs growth. For the business to remain sustainable, proper projects must be made so that the business is feasible to run. Consider monthly sales, growth, and any data learned from market research. Investors will also want to know if you have prior experience in this space as it will more accurately fit into their ROI projections.

  1. Get Legal

Get Legal

Some businesses fail to launch due to improperly setting up their business. Unless you have thorough experience in this space, it is important to consult a legal professional about the proper structure and registration of your business.

  1. Funding


If you are creating a high-cost business that will require investment, you will need to build a funding plan. Investors and banks will be looking attentively at this section. It should answer such questions as: what return can I expect? How much do you need? Are there multiple rounds?

💡 Sources of funding include credit, venture capital, donations, grants, savings, subsidies, and taxes. Fundings such as donations, subsidies, and grants that have no direct requirement for return of investment are described as “soft funding” or “crowdfunding”.

  1. Launch


The final step to a business plan is putting it into action. You can expand on the ideas above, but ultimately, action beats planning in terms of business success. Invest in your business and yourself and have faith that your gym studio will prosper.

 💡 Start with a simple business plan and grow it as needed

You might also want to read 17 Gym Essentials To Have Before Starting Your Own Gym