How to Increase Martial Arts School Revenue During the Holidays

How to Increase Martial Arts School Revenue During The Holidays

Generally, for a lot of martial arts schools, November and December are challenging months. But for my school, November and December are two of our best months. And we employ a very simple method. There’s a reason why Black Friday only happens once a year.

One of the most powerful ways to increase your sales is through a limited offer. So, for example, we are a program-oriented membership, meaning we don’t offer time membership; we don’t do month-to-month, one-year, two years, or 36 months; we do a goal-oriented program.

💡 Limited-time offers boost sales by creating a sense of scarcity and urgency. Potential customers may believe the product is about to sell out, so they act quickly to buy it.

As some of you may know, we only offer one program, which is a black belt apprenticeship. And there are several ways to pay tuition. One method is, of course, to use installment plans. So, on Black Friday, they could have an opportunity to save a tremendous amount of money by giving them a discount to pay their balance off. We also give them a special offer on testing; we charge a testing fee for every rank.

By paying off the rest of the rank testing fees, they also get a discount. We also have retail packages they have to purchase throughout the course of the apprenticeship program. And one of the ways we do that is by increasing retail sales by giving them a special offer for purchasing their packages in advance, which they can only do once a year on Black Friday.

💡 Setting discounts on your prices is a proven tactic that can increase sales volume, attract new clients, and boost profits. Discounts make you feel appreciated, which makes them feel good.

Make sure you find creative ways to generate extra income by leveraging the Black Friday offers. If you don’t have a program and you offer time memberships, give them a discount by paying for so much more time.

Private lessons are another excellent source of income. Offer different packages of private lessons at a discounted price for them to purchase. So, these are just some of the creative techniques that we use here and in all of our Parks schools to generate revenue, and what we do is, in December, we have an extended December offer with similar offers and family add-ons.

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