Why Your Fitness Business Should Try Live Streaming

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Why Your Fitness Business Should Try Live Streaming

The world of fitness has been turned upside down in the past year. With gym closures and social distancing measures during the pandemic, fitness businesses have had to pivot to meet the changing needs of their members. One way to do that is by offering live-streaming fitness classes. In this post, we’ll explore the benefits of live streaming, how to get started, and some success stories to inspire you to try it out.

Benefits of Live Streaming

Live streaming fitness classes can provide a range of benefits for fitness businesses.

  • Flexibility: Live streaming fitness classes provide greater flexibility for members, as they can join from anywhere, at any time. This makes it easier to fit workouts into busy schedules.
  • Greater Reach: By offering live streaming fitness classes, fitness businesses can attract a wider audience beyond their physical location. This can help increase membership and revenue.
  • Engagement: Live streaming fitness classes can help keep members engaged with their workouts and the gym community. Members can interact with each other and the instructor, creating a sense of connection and motivation.
  • Personalization: One-on-one virtual training provides personalized attention to members, allowing for customized workouts and individualized coaching.
  • Community: Virtual group classes can provide a sense of community and motivation, as members can interact with each other and the instructor in real-time.
  • Convenience: Pre-recorded workouts allow members to workout at their own pace and on their own schedule, providing greater convenience for those with busy schedules.

💡 Elevate your fitness business with live streaming – connect, engage, and offer unique experiences to your audience.

Types of Live Streaming

There are several types of live streaming available to fitness businesses, each with their own unique benefits.

  1. One-on-One Virtual Training: This type of live streaming provides personalized attention to members, allowing for customized workouts and individualized coaching. Members can interact with the instructor in real-time and receive real-time feedback on their form and technique.
  2. Virtual Group Classes: Virtual group classes can provide a sense of community and motivation, as members can interact with each other and the instructor in real-time. Members can see each other’s progress and encourage each other during the workout.
  3. Pre-recorded Workouts: Pre-recorded workouts allow members to workout at their own pace and on their own schedule. Members can access a library of workout videos and choose which one they want to do, making it more convenient for those with busy schedules.

By offering a mix of these types of live streaming, fitness businesses can cater to different preferences and needs of their members, and provide a range of options to keep them engaged and motivated.

Live streaming fitness classes can provide a range of benefits for fitness businesses, from greater flexibility to increased reach and engagement. If you’re interested in offering live streaming fitness classes, here’s a useful guide to help you get started:

Choose Your Equipment

The first step to live streaming fitness classes is to choose your equipment. You’ll need a camera and microphone to capture video and audio. A tripod can help stabilize your camera, and lighting equipment can enhance the quality of your video. Consider investing in a quality set-up to provide a professional and engaging live streaming experience for your members.

Choose Your Platform

Zoom is a popular choice for one-on-one virtual training and small group classes, while Facebook Live and YouTube Live are great options for larger virtual classes. Consider the needs of your members and your fitness business when choosing a platform.

💡Choose the platform that empowers your fitness business to thrive, with the dynamic and engaging world of live streaming. Elevate your workouts, connect with your community, and build your brand with the limitless potential of this exciting technology.

Create Your Set

Creating an appealing and visually engaging set can enhance the live streaming experience for your members. Consider setting up your live stream in a bright, open space with minimal clutter. Use props and visuals that align with your fitness business branding.

Promote Your Live Streaming Classes

Promotion is key to attracting members to your live streaming classes. Use your fitness business website, social media channels, and email marketing to promote your classes. Consider offering promotions or discounts to incentivize members to try it out.

Test Your Set-Up

Before launching your live streaming classes, it’s important to test your set-up to ensure everything is working properly. Conduct a test run and make sure your camera, microphone, and lighting are all working as intended.

Launch Your Live Streaming Classes

Once everything is in place, it’s time to launch your live streaming classes! Be sure to communicate with your members about the class schedule, expectations, and any necessary equipment they may need. Encourage members to provide feedback and make adjustments as necessary.

By following these steps, fitness business owners can get started with live streaming fitness classes and offer a new and innovative way for their members to stay active and engaged.

How to Promote Your Live Stream

Promoting your live streaming classes is crucial to attract new members and retain current ones. Utilize social media marketing, email marketing, and your gym’s website to spread the word about your live streaming classes. You can also offer promotions or discounts to incentivize members to try it out. By consistently promoting your live streaming classes, you can increase engagement and help your business grow.

💡 Unlock your fitness business’s potential and connect with your audience in real-time by leveraging the power of live streaming. Let us show you how to promote your live stream and amplify your reach, so you can inspire and motivate your clients like never before.

Live streaming fitness classes have become a necessity for many fitness businesses in the past year, and they’re likely to remain popular in the future. By offering virtual workouts, fitness businesses can provide greater flexibility, reach, and engagement for their members. With the right equipment, platform, and promotion, live streaming can help fitness businesses grow and thrive. So why not give it a try? With a little creativity and effort, you can provide an amazing virtual fitness experience for your members.

If you’re a studio owner looking to maximize success and build strong fitness communities, don’t hesitate to check out our blog! And if you want to take your fitness business to the next level, be sure to use Spark Membership Software. Start building your thriving fitness community today!

Try Spark Membership Now!

3 Tips On Leveling Up Your School

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Leveling up your martial arts school doesn’t really have to be hard, you just need to optimize and make sure that every aspect of your business accommodates the leads and the customers. 

Here’s the first part of how you can level up your school: 

  1. Aesthetics

The number one thing you noticed when you walk into a martial arts school is the smell. Always make sure to make your school a nice place to be. Make sure that when someone comes into your school, their subconscious minds say that your school is clean, it smells good and the ambiance is bright.

Imagine a person walking into your school and what they first notice is the smell of foot, or sweat it will automatically register in the subconscious mind negatively. 

Even though you are really accommodating to their needs but they’ll still not feel right about their experience because of the ambiance of your school.

This is our tip for you, invite a friend that has never been to your school then ask them to your site’s smell and sound.

  1. Digital Marketing

The marketing games have been extremely challenging. In this era, it’s important to connect with potential customers on the world wide web.

  1. Automated marketing

To make your school successful, you need to do the following: Generate leads, make them an offer, set them an appointment, and have them show up, enroll, attend classes, then upgrade or renew the membership then we’ll get referrals — all of these can be automated. 

This is a necessity especially when people opt-in to your website you would never want the relationship to end. 

Are you struggling with how to market and grow your martial arts school? 

Download this FREE martial arts marketing guide to help you fully book with students. 

Read one of our blogs: How To Open A Dance Studio?

Try Spark Membership which offers all-in-one software that can be accessed from the convenience of your smartphone, all for just $1.

Click here to download your free Marketing Manual

Important Tips on Your Digital Marketing and User Experiences

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As school owners, our mindset is very simple and in this frame of mind, it can be a challenge. Our mind is not automatically on that customer experience mode.

For example in digital marketing, we use experts to set everything up and we tell them how we want things done and what our offer would be and what we want to happen afterward.

Whatever your set-up internally in your business make sure you flip it and test it out from a customer point of view. For example: when somebody visits your website and if the funnels run smoothly for the leads. The user experience must be taking on the step of the objective of the website. 

Always see how the customer rides the experience because if it is not smooth can make you lose a potential customer. So as a business owner, it is very crucial to test the customer experience. 

Make sure that your digital marketing does not only set up proper content but there are things that happen afterward – and it should be a streamlined order.

As a school owner, try to create a perfect balance like a ying-yang where the creative side as a business owner is also matched with the customer experience.

Read one of our blogs: Owning A Gym: A Comprehensive Guide To Success

If you want to grow the members of your gym, spark membership offers you a great way to do it by helping you manage and run the gym better.

The Spark Success System

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This is a pattern that has been happening to school owners that are resulting in massive success – school owners that are doubling their income. 

Success is multiple ingredients bringing it all together. 

If you are a school owner who is still standing today there’s no reason why you should be thriving, but in order to thrive we have to understand the certain tools that we need:

  1. Technology

You have to have high functioning CRM (Customer Relationship Management), it will make your life easier. 

  1. Digital marketing

As a business owner, you need to understand the algorithms. It requires a certain level of knowledge of how to do digital marketing. Because of the pandemic, the traffic in the online space has exploded and as a business owner you have to hold a huge banner to spread awareness about martial arts, and it requires expertise.

  1. Website and marketing (email & SMS) campaign

At SPARK we use the SPARK IGNITE, which creates a lead-generating website. And when leads visit your website and social media pages SPARK IGNITES help retarget the lead by offering them the following 8 stages: freebie, send them an appointment, show up, enroll in the school, we want them to attend, if they attended we ask them for referral and lastly upgrade. 

These stages require different content. You want to maintain the relationship with your leads through technology such as SPARK Software.

You have to understand that you need these tools in your school to reach your school’s potential. I hope you find this useful and use it to your advantage.

Read one of our blogs: 9 CrossFit Kids Game Ideas

Marketing Theory That Will Actually Help Any Business Owner

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A martial arts school must have a steady flow of students, or else the business will be stressed out – if this happens, it will be less efficient in serving and impacting the community.

Some schools are doing digital marketing but have little success or not getting any traction at all. With that being said, I encourage school owners not to get easily discouraged when some strategies work for others and not for you. Keep trying, keep working and pay attention to how it works. Digital marketing is a learning process.

Jay Abraham shared a theory called Power Parthenon Strategy, which states that we need to have pillars that hold up our business to have a viable long-term business. 

Imagine there are different columns in your business, and each column represents an advertising or marketing concept and action that you need to take. And if you have eight different columns, the idea is when one or two columns fail, there are still other columns left that are constantly bringing you business. So your roof doesn’t cave in. 

And the mistake that I’m noticing is that school owners are focusing on just one thing, and when it fails, the business will be in trouble in the next couple of months. 

Come up with different things that will hold the roof of your business. Although, this is not a quick turnaround as this will take several months to get your strategy in place. So to avoid being overwhelmed right away, we highly encourage you to do two things that will help market your business better.

Read one of our blogs: Increase Your Brand Awareness With Gym SEO

If you want to grow the members of your gym, spark membership offers you a great way to do it by helping you manage and run the gym better.

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