3 Tips On Leveling Up Your School

Leveling up your martial arts school doesn’t really have to be hard, you just need to optimize and make sure that every aspect of your business accommodates the leads and the customers. 

Here’s the first part of how you can level up your school: 

  1. Aesthetics

The number one thing you noticed when you walk into a martial arts school is the smell. Always make sure to make your school a nice place to be. Make sure that when someone comes into your school, their subconscious minds say that your school is clean, it smells good and the ambiance is bright.

Imagine a person walking into your school and what they first notice is the smell of foot, or sweat it will automatically register in the subconscious mind negatively. 

Even though you are really accommodating to their needs but they’ll still not feel right about their experience because of the ambiance of your school.

This is our tip for you, invite a friend that has never been to your school then ask them to your site’s smell and sound.

  1. Digital Marketing

The marketing games have been extremely challenging. In this era, it’s important to connect with potential customers on the world wide web.

  1. Automated marketing

To make your school successful, you need to do the following: Generate leads, make them an offer, set them an appointment, and have them show up, enroll, attend classes, then upgrade or renew the membership then we’ll get referrals — all of these can be automated. 

This is a necessity especially when people opt-in to your website you would never want the relationship to end. 

Are you struggling with how to market and grow your martial arts school? 

Download this FREE martial arts marketing guide to help you fully book with students. 

Read one of our blogs: How To Open A Dance Studio?

Try Spark Membership which offers all-in-one software that can be accessed from the convenience of your smartphone, all for just $1.

Important Tips on Your Digital Marketing and User Experiences

As school owners, our mindset is very simple and in this frame of mind, it can be a challenge. Our mind is not automatically on that customer experience mode.

For example in digital marketing, we use experts to set everything up and we tell them how we want things done and what our offer would be and what we want to happen afterward.

Whatever your set-up internally in your business make sure you flip it and test it out from a customer point of view. For example: when somebody visits your website and if the funnels run smoothly for the leads. The user experience must be taking on the step of the objective of the website. 

Always see how the customer rides the experience because if it is not smooth can make you lose a potential customer. So as a business owner, it is very crucial to test the customer experience. 

Make sure that your digital marketing does not only set up proper content but there are things that happen afterward – and it should be a streamlined order.

As a school owner, try to create a perfect balance like a ying-yang where the creative side as a business owner is also matched with the customer experience.

Read one of our blogs: Owning A Gym: A Comprehensive Guide To Success

If you want to grow the members of your gym, spark membership offers you a great way to do it by helping you manage and run the gym better.

The Spark Success System

This is a pattern that has been happening to school owners that are resulting in massive success – school owners that are doubling their income. 

Success is multiple ingredients bringing it all together. 

If you are a school owner who is still standing today there’s no reason why you should be thriving, but in order to thrive we have to understand the certain tools that we need:

  1. Technology

You have to have high functioning CRM (Customer Relationship Management), it will make your life easier. 

  1. Digital marketing

As a business owner, you need to understand the algorithms. It requires a certain level of knowledge of how to do digital marketing. Because of the pandemic, the traffic in the online space has exploded and as a business owner you have to hold a huge banner to spread awareness about martial arts, and it requires expertise.

  1. Website and marketing (email & SMS) campaign

At SPARK we use the SPARK IGNITE, which creates a lead-generating website. And when leads visit your website and social media pages SPARK IGNITES help retarget the lead by offering them the following 8 stages: freebie, send them an appointment, show up, enroll in the school, we want them to attend, if they attended we ask them for referral and lastly upgrade. 

These stages require different content. You want to maintain the relationship with your leads through technology such as SPARK Software.

You have to understand that you need these tools in your school to reach your school’s potential. I hope you find this useful and use it to your advantage.

Read one of our blogs: 9 CrossFit Kids Game Ideas

Marketing Theory That Will Actually Help Any Business Owner

A martial arts school must have a steady flow of students, or else the business will be stressed out – if this happens, it will be less efficient in serving and impacting the community.

Some schools are doing digital marketing but have little success or not getting any traction at all. With that being said, I encourage school owners not to get easily discouraged when some strategies work for others and not for you. Keep trying, keep working and pay attention to how it works. Digital marketing is a learning process.

Jay Abraham shared a theory called Power Parthenon Strategy, which states that we need to have pillars that hold up our business to have a viable long-term business. 

Imagine there are different columns in your business, and each column represents an advertising or marketing concept and action that you need to take. And if you have eight different columns, the idea is when one or two columns fail, there are still other columns left that are constantly bringing you business. So your roof doesn’t cave in. 

And the mistake that I’m noticing is that school owners are focusing on just one thing, and when it fails, the business will be in trouble in the next couple of months. 

Come up with different things that will hold the roof of your business. Although, this is not a quick turnaround as this will take several months to get your strategy in place. So to avoid being overwhelmed right away, we highly encourage you to do two things that will help market your business better.

Read one of our blogs: Increase Your Brand Awareness With Gym SEO

If you want to grow the members of your gym, spark membership offers you a great way to do it by helping you manage and run the gym better.

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