Whether it’s your customers or your programming, the goal of any business should always be growth. In addition to having fewer students enroll in your martial arts school, failing to concentrate on expanding your business could ultimately result in financial disaster.
Even though it’s simpler than you might imagine, it might be challenging for many organizations to begin this seemingly difficult process. One of the crucial elements of a successful martial arts school is marketing. Therefore, we’ll look at how to expand your martial arts school by 100 students in just 90 days in this post.
- Setting business goals and intentions
What’s your business’s mission? What do you want to accomplish? Do you want to change the world? Save the whales? Make money? Maybe it’s just about making good food for people in your community. Whatever it is, write it down. You may not be able to hit every bullet point on your list, but if you don’t know where you’re going, how will you get there?
Once you’ve written down what you want for yourself and for your business, start thinking about how those things might be achieved. For example:
If we want to help as many people as possible when starting a school, we might decide that building local relationships with other businesses would help us reach our goal.
If you already know your business goals and intentions, you can now make these:
Create a strong business presence
- Create a strong Facebook business page
Facebook has changed how people engage and communicate. Facebook is becoming a popular audience-reaching tool in schools. Even though Facebook is extensively utilized, many schools haven’t used it as a formal communication tool
Because parent contact is so important, schools should use Facebook to engage parents, communicate news, and build an audience.
Your company page should have a great cover photo, business hours, and tons of photos. Post daily safety tips, homework help, and classroom photos.
- Help as many people when starting a school
When starting a school, one of the most important things to realize is that there are a lot of people who can benefit from what you’re doing.
Starting a school is not just about educating students, but it’s also about educating the community around the school. You can do this by helping them understand what you do and why it is important to them. If you want to make an impact in your community, don’t just focus on the student’s education, but also on how they will help others grow as well.
Be authentic and transparent with your mission statement and core values.
- Craft your vision
Vision is the fundamental purpose of a business. It’s the reason for the existence of your company. The main objective of any business is to make money. But not all money is the same. The way people make money is different from one another, so it’s important to understand what kind of money you want to make and why you want to make it.
Once you have created a clear vision of what your business will be like in the future, write down everything that comes to mind with regards to this vision using words that convey emotion such as “happy,” “excited,” “motivated” etc… These words will help get your point across when speaking about your business as well as help others understand what makes your company unique from others out there.
Once you crafted your vision you can do this:
- Collaborate with nearby schools
Another excellent place to look for fresh sign-ups is local schools.
You can collaborate with local schools that have a similar vision to your business, martial arts, or fitness studio. This is also a great way to build relationships with people in the community.
The key is to offer a discount or gift card to students who refer their friends and family. If it’s a good deal, they’ll spread the word and bring in new students for you!
- Consider student groups
- Potential students should be welcomed when they request information.
- Ask group members to share your Group on or web offer twice a month, along with group material and relationship-building strategies.
- Build your team
When you’re starting out, your team may be small. The more people you have, the more things you can do. This also means that someone is always available to help students out with their questions, and some students prefer to go through a real person when they have questions.
You should focus on building the right team for your company. This means getting people who are passionate about what you’re doing, who share your vision, and who want to see it succeed. They should also be skilled in what they do, whether that’s teaching or providing customer service.
When you and your staff don’t know what to do next… Ask yourselves these 3 questions:
- What gets me my next student?
- What connects me to another business owner?
- What can I do to improve existing student relationships?
- Handle the speed bumps
When you’re starting a business, speed bumps are there.
Speed bumps are the challenges you face.
These challenges can be financial, operational, and even personal.
When your expected number of enrolees are lower than what you’ve expected, this is one of the most common speed bumps that martial arts school encounter.
If you’re having trouble closing sales or gaining traction with your product, it’s time to rethink your approach and try something new. There’s always room for improvement when it comes to marketing, so don’t give up!
- Choose the best membership software
It’s no secret that most martial arts schools are run by passionate people who are truly dedicated to their craft. They want to help people and make a difference in the world.
We know you are worried about something:
Whether you run a martial arts school, fitness, or yoga studio, chances are you got into the game for more freedom and a better lifestyle – not to work 80-hour weeks.
Your gift is being able to impart your skills and knowledge. You’re in the business of helping people and changing lives.
But when it comes to the business side of things, it can often feel like your business owns you…
Spark Membership automates your daily operations with one simple-to-use tool. It’s like having full marketing, sales, and admin team – without all the wages. More work is done every day. A lot less effort is wasted.
- Fruits of your labor
It’s important to see the fruits of your labor, it means you also have progressed from day 1. You can put on your studio’s wall the awards you received, pictures of students, or even your own merch. It’s a great way to attract clients and tell them about yourself.
The fruits of your labor are not all the material things, it could be the community you built is growing, more support, and an increase in the number of students.
You can sell your own merch or just give it away as gifts to those who support you and your studio.
- Reflect on your journey
The journey is not perfect when you are starting a martial arts school. It’s hard, and it’s frustrating and it can be really lonely. But there’s nothing better than being able to look back on how far you’ve come, and realizing that you’ve made it through the hard times together—with your partner, with your staff, and with the people around you.
Run a martial arts school that supports your passion
Even if you’re passionate about your product or service, it can be challenging to run a successful business. You’re probably here right now because you want your martial arts school to be successful. You’re frequently always focused on growing your business, retaining clients, and getting notoriety. You’re halfway to running a well-known martial arts school if you already have a solid foundation.
Prepare a thorough business plan
Everyone who owns a business should always start with an actionable business plan, regardless of the industry they are in, whether they are in the martial arts business or in a completely different sector of life.
Your marketing strategy, in addition to your company’s regular operations and functionality, will influence how helpful your martial arts school will be to you in the future. It’s important to understand every component of this master plan, so make sure everything is thoroughly accounted for. Do your best not to miss anything!
- Research
Now that you are aware of your goal, it is crucial to conduct research. Recognizing your industry and the present business environment can help you move on the proper route. How many people do you want to be part of your target market’s clientele? What activities influence prospective students to enroll in a martial arts school? How do classes draw people in? It also benefits you in that you may protect against tuition costs by discovering what the average pay is.
- Goal setting
To fully concentrate on making progress, you must decide on your goals in advance. Smart, precise, quantifiable, attainable, reasonable, and timely objectives are a few instances. These standards define what is necessary for your company in order for it to follow a predetermined course. Included are the goals selected, the people they will impact, a completion date, and your rationale for doing so.
Goals may be linked to quantitative or qualitative performance indicators. Achievable objectives are ones that are both challenging and reasonable. Before attempting to succeed, consider all pertinent elements. Financial resources, your abilities, commitment, the company environment, and other factors are among the important ones.
When you need to address difficulties fast, timely deadlines will help you move forward. You are usually more driven to complete the tasks faster when there is a time limit involved.
- Competitive environment
Naturally, if your martial arts studio is not close to four other martial arts studios, your performance there will improve. If it does, don’t give up. You’ll be able to articulate your distinctive value offer by differentiating yourself from the competition. Try to identify what sets your studio apart from others.
Is it your staff, your workplace, or your tools? Your studio may be the friendliest since you consider the safety and well-being of each student. Be vigilant and attentive to your surroundings so you can look for chances to elevate your school and stand out from the competition.
Put quality service first
It’s time to concentrate on the service itself: martial arts classes, now that the business strategy has been taken care of.
- Types of classes and programs
You can provide several types of lessons, like judo and karate, at different levels, depending on the type of base you have for your martial arts business. Take suggestions from your pupils and use them in programs that will speak to your target audience based on relatable reasons.
Think about what may occur if children were the only clients of your daycare. You want to provide several after-school programs, summer program activities, and beginner commitments, among other things. While advanced, one-on-one instruction may be necessary for intermediate students.
- Instructors
Think about what may occur if children were the only clients of your daycare. You want to provide several after-school programs, summer program activities, and beginner commitments, among other things. While advanced, one-on-one instruction may be necessary for intermediate students.
The best teachers will also teach out of a true passion, and students will always be grateful for instructors who are obviously passionate about what they are doing. So, make sure to show them your passion and sincerity!
