You Had an Event, You Have Leads, How Do You Get Them In?

If you have collected all of your leads, this is the tip that we’re going to share with you, that you can also personally do in your martial arts school.

On Monday, pick up your phone and call them and say “Hey Mr. John, thank you so much for coming to my event, I’m so glad that you came, can I ask you a question? Did the kids enjoy it? Did they have a great time? Do you happen to know someone who comes into our studio and trains some martial arts?”

If they say yes…

You say, “That’s great, how long have you known them? They are really great in martial arts, they’ve been trained for a couple of years and I’ve witnessed the transformation, their confidence is better, and their focus and discipline are much better. I’m glad you’re friends with them.”

With this strategy, you have to know the students they know genuinely and you have to build rapport with them.

The goal is to make them into the school, and here’s what the transition looks like.

“How old is your son/daughter? You know what that’s a great age to start martial arts, they’ll get a lot of benefits from martial arts – discipline, focus, they’ll not get bullied, they’ll learn how to get better in school.”

It’s important to emphasize the values and benefits they can get out of the program, then ask them a question.

“If your child is going to do martial arts with us, what do you think they can get out of it?”

Then invite them to come in and visit your school and give them an incentive 

First Six Classes Are Crucial to the Success of Your New Members

The first classes that we have with our new students are very crucial.

When they join our program we move them into the orientation phase by orienting them on how we do inside our school and we conduct orientation classes.

The class is only half an hour, and the goal is to simply get to the class by learning the basics and build upon it for the next classes and then add the curriculum that is being taught in class.

The reason for this is when you put them in a regular class, you want them to feel comfortable and you want them to know what the other students are doing in the class.

By the time the new student graduates from the orientation program, they will walk into the white belt regular class with confidence, they know what they are doing, we hand-held them in the orientation class. 

It will be an easy transition for them. If you don’t do orientation classes for your new students, what will happen is the new students will feel left out or worse feel bad, they’ll feel forced to do something that they don’t understand.

But if you have the first six classes exclusive for orientation classes, you will take them from knowing nothing to making them jump into a normal class so they can succeed in your program. 

This is absolutely crucial for success not just for your school but also for your new students by making them better students, keeping them longer and they’ll feel comfortable and confident in your program which leads to long-term success for the both of you. 

Fear of Hurting Your Sparring Partner

Have you ever been afraid when you do sparring and when your student gets hurt? 

If you have this fear, here’s a guide so you can prevent your student from being afraid or minimize it. The end goal is for your students to get really good at sparring because we cannot create students who cannot defend themselves.

Remember that sparring is a process. 

You should never throw someone into someone else in the first 3 to 4 months of training, you’re having people spar from white belt to yellow belt level is not a good idea.

So at the beginning stages, they just kick in the air at each other maybe 4 feet away from each other and they have a partner who does the combination, the partners are not getting any contact but you are aiming at them.

When they start getting used to that it’s like the beginning of a drill, they start getting more comfortable then later on you can ask them to go 1 foot away, then 6 inches away. Then later as they get higher belts, more experience, and confidence you can touch them but you can’t hit them, by the time they get into the black belt they can do controlled contact. 

This will build them confidence, eliminate a lot of fear, and they are building the skills that are necessary to be good at sparring eventually. 

The other one is to group them into three, the two people are going to work with each other, and the third person is the safety coach and the job of this is to make sure that the two people aren’t hurting and hitting each other. By doing this, they’ll get to learn about safety. Before you start your sparring or drills, you need to train everybody how to be a safety coach. 

You always start with drills and do the sparring later on, in that way they get to be very good with techniques, at the same time they are working safely and learning to become better and get the chance to apply them.