It is no secret that to have a thriving business, you need to increase your top-line revenue. Depending on the services you have on offer, it is important to diversify the awareness of your boxing gym across multiple channels. The current situation has changed the way to do business forever, and both the services and advertising methods must adapt to remain relevant. Below, we will outline the 8 best ways to attract and increase boxing gym membership sales, and further, the 6 best ways to approach digital marketing and grow your online presence.
8 ways to increase boxing gym membership sales
- Focus on your niche
You are not a full-service gym. You’re not a yoga studio. You are a boxing gym. Studies have proven time and time again that adopting a lean business model and laser-focusing on a specific niche. The gym is general. Boxing gym is a niche. Boxing a gym for busy business executives is an example of a winning-focused niche strategy.
- Streamline your onboarding process
Onboarding new clients need to be seamless. This point is critical, as you could lose the sale before the journey even begins. Gym management software is essential, as it provides an encompassing solution to payment, intake, communication, training, and bookings. The best available is Spark Membership, which you can try for just $1
- Everyone loves a good deal
When a new restaurant opens next door, what’s the first thing they do? they send you a flyer with their menu and promotion. This is true for salons, realtors, and hardware stores. Your Boxing gym isn’t any different, and new members will be attracted by the deal, but stay for the welcoming service and vibrant culture.
- Host and participate in events
Your business launch is the most important event to the success of your business. Don’t just open for business, create anticipation and buzz before launch with a successful marketing campaign. Entrepreneur.com explains the importance here.
- Never underestimate a good review
When word of mouth isn’t available, potential clients will look for testimonials and proof that your boxing gym can fit their needs. Encourage your current satisfied members to create posts and tag your gym, as social proof remains the #1 way to show leadership in a niche.
- Invest in your staff
Not only does your staff need to be knowledgeable, but no one on your team can believe that customer service is beneath them. Train your staff in conflict resolution and client management, but don’t forget to invest in their happiness and work culture as well. Happy employees bring satisfied clients.
It is common knowledge that referrals are the best source of advertising. Not only is it free, but it also targets your ideal customer, and makes them extremely easy to close – all without you having to say a word. Encourage referrals, but you can multiply this with a program. Offer incentives, such as discounts, gift cards, and merchandise to members that successfully refer a new paying member.
- Diversify your equipment
No one likes coming to a small gym with just a few bags and a couple of trainers. Invest in your gym aesthetic, and install a variety of useful equipment, such as kettlebells, wraps, and ropes.
6 platforms to explode your online brand awareness
Firstly, let’s talk about socials. Social media isn’t to post now and then just to say you have a presence. It must be treated professionally and may even require a team. Again, Spark Membership can help you achieve this, while also running your gym. Let’s go over tips for the top 4 social media platforms:
Set your business page up properly beforehand, and include all relevant location and contact information. Going live on Facebook and posting on other community pages are a great way to build awareness and a following.
More visual than Facebook, keep your content light but effective, and leave the more information stuff to the above. Instagram focuses on aesthetics, promotions, and trends. Post informational boxing videos, search trending boxing hashtags and keep your page visually striking with the use of proper editing.
If Instagram was the artsy creative, Twitter is the debate team. Twitter is about posting announcements and industry trends. Make this go viral by participating in other threads and retweeting engaging posts.
TikTok is the most rapidly growing of the 4. It is similar to Instagram, but less about pictures and aesthetics, and more about viral trends and videos. Wordless demonstrations of exercises, hopping on popular music trends, duetting other videos, and reacting are proven ways to grow your page.
Finally, let’s talk about your online presence on search engines and websites:
An effective website lists services that have an about page and provide questions for the most important questions your potential and current clients have. Integrate Spark Membership with your page to effectively manage it.
Ever wondered how businesses popped up when you search for them? All successful local businesses have to google my business (GMB) accounts. Setting up GMB as soon as your business is launched is extremely vital to automate your boxing gym membership sales. Check this page often and encourage positive reviews. In the event of a negative one, respond right away and provide a solution for their complaint or indifference